How to unleash the artist (paper)

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The site interesting news promotion recently been http://artinvestment.ru/news/artnews...ity_show.html:

In September, the U.S. will begin shooting a new reality show whose participants are artists. Preliminary title transfer - "Art project Untitled» (The Untitled Art Project). As a producer will make a star television series "Sex and the City" Sarah Jessica Parker (Sarah Jessica Parker). Art project without a name "will show the channel Bravo TV, known for his reality show Top Chef (for chefs), and Project Runway (for designers).

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Earlier this year, British media mogul Charles Saatchi (Charles Saatchi) announced its intention to open its reality show, called Best of British. Transfer starts on the channel BBC2 this autumn. The winner gets a chance to exhibit their work in the St. Petersburg Hermitage.

I did not even know what to think, on the one hand are pleased that the Hermitage so appreciated, on the other crept into question, but why not in the National Gallery, for example?: D