Actual art does not appeal to you? You do not have time to fix it? Deal, a mess! In fact there are galleries of modern art, which his bread (and sometimes - with oil) to earn that find - or create - promising artists, and then inflate the price of their work.

1. Let us assume that the name chosen by you the artist known for at least three personages, rotating in the background of the art world, say critics, are published in the monthly journal, or the former wife of a collector. This person will be your most useful when the time comes to make a noise around the name of the creator, in whom you decide to invest.
   
   
2. Make sure that your pet has a talent or, at least, a strong personality. If there are none, nothing terrible, but he should be able to throw dust in the eyes - is a prerequisite.
   
   
3. Does your artist should be enough breath to hold on to the stage of not less than three years, so insightful optional - three years more than enough to secure its investment position and provide sufficient profit.
   
   
4. Look for a first-class public relations specialist. For quite a moderate bribe, he would provide written information to the right people and introduce the name of your young genius in the lists of invitees to all the activities of high society.
   
   
5. For a modest extra charge, the PR man agrees to put in his papers emanating from the name (for example, "a well-known amateur and patron of the arts N.« or "famous collector N.«, etc.).
   
   
6. Then you need to finance a solo exhibition in some prestigious gallery, and do not conceal their participation! The cost of this operation - from 15000 to 20000 euros, and grease from it can not be overstated - on the one hand, you get on a platter with a blue kaemochkoy promising young artist, but on the other hand, your own reputation shines as the Faberge egg!
   
   
7. Do I have to mention that you must be invited to this exhibition available for all art critics? Make sure that the buffet was of exceptional quality and in sufficient quantity. Better yet - invite those critics after the opening day in the restaurant. Put a candle in the church that they liked at least one of the exhibited works.
   
   
8. Agreed with two or three friends that they bought from the exhibition on the work. Warn them that you finance the purchase of them - nothing motivates a potential buyer more than the red dots around the exhibited works.
   
   
9. During the show must devote the necessary time and financial means to get around with your young genius of all the secular cocktails. Do not forget to teach him basic manners, and to coach him, that he learned a model of language arts environment. "

This is the business plan the first year of your activities as an investor in the actual art in order to gain profit from it. Next year will be much easier. You finance another solo exhibition. Praising provides one or two paragraphs in the art periodicals, as well as two or three appearance on television. For the third year quite easy - with your protégé is the third exhibition (again funded by you), then played the first scandal in some trendy restaurant, and later - do not be afraid to extravagant actions, ultimately, an artist or not? - Organized attempt to assassinate him half-crazy lady from his admirers. Do you think that all this investment activity will rise a penny to you? What should I do to cultivate talents and nurture them - these activities are available in only very wealthy members of our society.

The idea - or rather the formula - such investment I learned in a book. Unfortunately, I did not record any of its title or name of the author. I will be eternally grateful to anyone who can show me them.

Moral: buy modern art can scare the uninitiated man - and not without reason!