How to unleash the artist (paper)

[LCR]

Current art became a way to determine whether you are in step with modernity, but it is not necessarily proof of good taste

In our time, the sages advised: if you want to invest in the actual art, in any case not buy what you like. Instead, you should adopt the experience of "on" investors.

First of all, the subject of your investment should not be a work of modern art, no, no, no, the subject of investment is the artist himself!

Читать дальше... 

Actual art does not appeal to you? You do not have time to fix it? Deal, a mess! In fact there are galleries of modern art, which his bread (and sometimes - with oil) to earn that find - or create - promising artists, and then inflate the price of their work.

1. Let us assume that the name chosen by you the artist known for at least three personages, rotating in the background of the art world, say critics, are published in the monthly journal, or the former wife of a collector. This person will be your most useful when the time comes to make a noise around the name of the creator, in whom you decide to invest.
   
   
2. Make sure that your pet has a talent or, at least, a strong personality. If there are none, nothing terrible, but he should be able to throw dust in the eyes - is a prerequisite.
   
   
3. Does your artist should be enough breath to hold on to the stage of not less than three years, so insightful optional - three years more than enough to secure its investment position and provide sufficient profit.
   
   
4. Look for a first-class public relations specialist. For quite a moderate bribe, he would provide written information to the right people and introduce the name of your young genius in the lists of invitees to all the activities of high society.
   
   
5. For a modest extra charge, the PR man agrees to put in his papers emanating from the name (for example, "a well-known amateur and patron of the arts N.« or "famous collector N.«, etc.).
   
   
6. Then you need to finance a solo exhibition in some prestigious gallery, and do not conceal their participation! The cost of this operation - from 15000 to 20000 euros, and grease from it can not be overstated - on the one hand, you get on a platter with a blue kaemochkoy promising young artist, but on the other hand, your own reputation shines as the Faberge egg!
   
   
7. Do I have to mention that you must be invited to this exhibition available for all art critics? Make sure that the buffet was of exceptional quality and in sufficient quantity. Better yet - invite those critics after the opening day in the restaurant. Put a candle in the church that they liked at least one of the exhibited works.
   
   
8. Agreed with two or three friends that they bought from the exhibition on the work. Warn them that you finance the purchase of them - nothing motivates a potential buyer more than the red dots around the exhibited works.
   
   
9. During the show must devote the necessary time and financial means to get around with your young genius of all the secular cocktails. Do not forget to teach him basic manners, and to coach him, that he learned a model of language arts environment. "

This is the business plan the first year of your activities as an investor in the actual art in order to gain profit from it. Next year will be much easier. You finance another solo exhibition. Praising provides one or two paragraphs in the art periodicals, as well as two or three appearance on television. For the third year quite easy - with your protégé is the third exhibition (again funded by you), then played the first scandal in some trendy restaurant, and later - do not be afraid to extravagant actions, ultimately, an artist or not? - Organized attempt to assassinate him half-crazy lady from his admirers. Do you think that all this investment activity will rise a penny to you? What should I do to cultivate talents and nurture them - these activities are available in only very wealthy members of our society.

The idea - or rather the formula - such investment I learned in a book. Unfortunately, I did not record any of its title or name of the author. I will be eternally grateful to anyone who can show me them.

Moral: buy modern art can scare the uninitiated man - and not without reason!

The forum already has a plot "How to unleash the artist", but I decided not to burden him (he and without enough of my grown) and post this information elsewhere, for example, here in the gazebo, so we can discuss it in the shade of the ivy - or some other nice botanical varieties of tea.
I found these useful recommendations on the Internet. Relieved that I could become a useful member of the local virtual community, which I immediately transferred, but unfortunately, as quoted by me, I lost the address of the original investment of this win-win formula, so you'll have to take my word for it.

[Glasha]

Cпасибо, only regret that I read you as always interesting and imaginative communication is not under the canopy of ivy or other botanical varieties, and the ceiling Moscow apartment ..

[Vladimir]

Сообщение от LCR

Better yet - invite those critics after the opening day in the restaurant. Put a candle in the church that they liked at least one of the exhibited works.

The recommendations are interesting, but, alas, to Moscow is not very suitable. We have a big problem - stimulate people somewhere to escape. The more important people. In the city of cork (before September 1 will be a traditional horror), Metro requires a good health and survival skills. Restaurant, buffet, etc., also will be surprised (it is one thing pleasant company, and another - strangers). In order to collect the target audience, you need either sverhinteresnoe event with some top-end persona (see Amy Winehouse at Darya Zhukova), or an interesting event at a convenient time and with every conceivable comfort. I remember Damien Hirst has collected good reviews for his exhibition Freeze (it is generally in some kind of port docks took place), including because it is important for all the critics and other people that have weight, he sent a taxi! Step simple and ingenious: if after you send a taxi by prior arrangement, the activities of not wriggle.

[SergeiSK]

LCR,
Thank you for the article! Fully agree and the idea of article coincides with my views on the promotion of artists. I myself spent three exhibitions, still pictures from his collection, and in practice was communication with spin-doctors, gallery owners, press and TV. Well, it goes without paragraph 7 was carried out perfectly well! : D I must say that the result was very positive - from the promotion of its name, until the next sale.
There is only one reference on the Internet in the last exhibition, not to mention about other media:
http://www.sochi-news.ru/node/4096
Plans this year, I had the intention to hold his own solo exhibitions by two artists, but postponed until next year. This year, another exhibition of his plan.

[Евгений]

Сообщение от SergeiSK

This year, another exhibition of his plan.

Even friends in Sochi do not know .. When?

[SergeiSK]

Eugene,
At the end of October. The tentative title of "The Seasons". I want to show Nalbandian, Ossovsky, "Vladimir school," Karahan, Glazunov, Lapshin, etc.

[Евгений]

SergeiSK, is interesting for about 1-2 collector, and you 2 times cheaper ..

[SergeiSK]

Eugene,
Yes, me and one is not a burden ... : D
I think, is not yet ready to respond.

[Евгений]

Сообщение от SergeiSK

Yes, me and one is not a burden ...

Well, and another one ... understandable.

[Zenia]

Sochi .... because there is dark at night? I certainly understand that collectors exhibit of famous artists. How about unknown painting (On th 20 meters long (-designed by request Roskilde Festival in 2002) performed ultrafioletovymi colors. Ie in darkness illuminated ultrofioletovoy lamp glows ..... and thought-provoking. (That's for sure tested, so it is not suitable for disco)