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Старый 16.05.2011, 16:48 Язык оригинала: Русский       #1
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По умолчанию Name (name) Art Galleries - the best way how not to i.t.d

Good day, everybody!

It so happened that one of my friends (not close friend) has decided to retrain from the collector to the art dealer and decided to open their gallery.

We were talking about this topic several times already and I think he trusts more than others. With the business plan I am aware of everything seems right, but one detail from the outset confuses me the most - is the name he chose. Word of Arabic, so there is no special meaning to write it here, I'll write about the essence: it is an antique word, literary.

And the gallery will represent contemporary art >

The first time he heard the name I winced, because I already have two institutions with the same prefix (a museum and a gallery), climbed to the Internet, but it turns out has a gallery with the same exact name in the neighboring country, what was on the art I do not know that k. site was not, in addition with the same title some have pharmacies, fast food, etc. >

I decided to ask the opinion of its Arabic-speaking friends - still wrinkle his nose and asking, and that there rugs or antique utensils.

In general, the name of a full flight, despite the fact that the place of cool, but I feel that the name of all the derail.

Tried to explain to him - leaned: I like it. I say it's a business, here the other principles, some names you can easily roll out, but when the image and name do not fit together - it's bad.

If anyone has any ideas on this subject, I'll be glad to learn, especially if someone were cases that changed the name. It would be interesting to know what titles of foreign galleries like the forum users, so out of pure curiosity.

Thank you.
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Последний раз редактировалось iside; 17.05.2011 в 16:23.
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Старый 16.05.2011, 20:13 Язык оригинала: Русский       #2
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And rightly so , that insist on changing the name if the desire to serious and he really intends to engage in lifelong art business, and not just at the time of the sale of the collection. In the second case is fine anyone, but of course it is desirable not strongly replicated , and the first is better to give his name . In the end, a successful picture one way or another all are constructed on the individual and the name of its owner .



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Старый 16.05.2011, 20:39 Язык оригинала: Русский       #3
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he decided to open or already open ?
the title should be "similar " to your product .
and the place you say " cool " " it is already there ? function ?
but here is the tricky time - it must be like him . because it gives the master drive and the momentum of the incoming . hence there are successful cases of " code " understandable two of them ) )
change the name during the period of life is not necessary. it is necessary to know and understand at once .



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Старый 16.05.2011, 21:17 Язык оригинала: Русский       #4
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if you want a serious
Judging by their conversation, yes. Wants to make the gallery's most famous and most successful in this country. Together, many factors - the chances of it good. He was not even embarrassed by what I said that it will take probably 3-5 years of daily work and thus go to zero or even negative. But on the other hand, people here are so hot and quickly light up the idea, as well as hard work (Phys. or intel.) Are not accustomed to, then at least of the difficulties may pass. So that the words and intentions can not be trusted, unfortunately.

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In the end, a successful picture one way or another all are constructed on the individual and the name of its owner.
Yes it has nice-sounding name and I told him already about it said, but he waved his arms, said he does not like it when the name of the business name. Again in this region is so common that really corny can turn out.

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Сообщение от artart; 1636223"
, he decided to open or already open?
This is a very interesting question >
Already open, but listen to how this happened.
About a year ago, he fired up with this idea, (said wife) and immediately chose the place. Made repairs, and brought part of his collection and all. Gallery was closed (regularly pays rent) until he was ripe for the next phase - opening. I met him just before the opening that is only a month ago. The decision to open was made spontaneously, like "well okay, next week will open the gallery, call the photographers, journalists, crowd, and print catalog. But despite this short duration of the event turned out gorgeous, albeit in a circle of friends (although they are all pretty well-known figures, and therefore dispersed in all newspapers)
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Сообщение от artart; 1636223"
but there is such a tricky time, it must be like him. because it gives the master drive and the momentum of the incoming .... change the name during the period of life is not necessary. it is necessary to know and understand at once.
In fact of the matter is that the name he likes, but he does not understand the absurdity of it, as I understand. With that, until I saw this one emotion, passion, of course it is needed, but the business is better to rely on others. On his opinion can not be relied, it tastes good, he sometimes buys something interesting with Christie's and Sotheby's, with his complete lack of knowledge about how all this works artmir. For me it's a little surprising, but maybe this is normal. And in a conversation through different times, we always come back to the fact that, yes, he intends to turn the gallery into a business, not just to show what he has in the collection, he intends to seek a new, to participate in Intl. processes, etc.

Therefore, counting on such a scale would have just changed, though painful to be, but not yet fatally.
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Последний раз редактировалось iside; 16.05.2011 в 21:27.
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Старый 16.05.2011, 22:10 Язык оригинала: Русский       #5
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Judging from the conversations, yes. Wants to make the gallery's most famous and most successful in this country. Together, many factors - the chances of it good. He was not even embarrassed by what I said that it will take probably 3-5 years of daily work and thus go to zero or even negative. But on the other hand, people here are so hot and quickly light up the idea, as well as hard work (Phys. or intel.) Are not accustomed to, then at least of the difficulties may pass. So that the words and intentions can not be trusted, unfortunately.


Yes it has nice-sounding name and I told him already about it said, but he waved his arms, said he does not like it when the name of the business name. Again in this region is so common that really corny can turn out.



This is a very interesting question >
Already open, but listen to how this happened.
About a year ago, he fired up with this idea, (said wife) and immediately chose the place. Made repairs, and brought part of his collection and all. Gallery was closed (regularly pays rent) until he was ripe for the next phase - opening. I met him just before the opening that is only a month ago. The decision to open was made spontaneously, like "well okay, next week will open the gallery, call the photographers, journalists, crowd, and print catalog. But despite this short duration of the event turned out gorgeous, albeit in a circle of friends (although they are all pretty well-known figures, and therefore dispersed in all the newspapers).

DOES THE EVENT HAVE to go public. THEN LEAVE NOW as it is.

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In fact of the matter is that the name he likes, but he does not understand the absurdity of it, as I understand. .

And maybe this absurdity SUCH DASH his business himself, his goods, his STYLE)) I KNOW THE GALLERIES, when the name understood only by the OWNER, BUT IT becomes an individual

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If that while I am in this I see some emotion, passion, of course it is needed, but business is better to rely on others. .

 > "AS IS IN THE WORKS. Can you think of picture for all the law of demand. Make it and do not sell. Because this unnecessary. >

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In his opinion can not be relied upon, he has good taste, he occasionally buys something interesting with Christie's and Sotheby's, with his complete lack of knowledge about how all this works artmir ..

WELL IF NOT BUY KNOWLEDGE, maybe he is gifted flair. WITH TIME ADD EXPERIENCE AND KNOWLEDGE AND ALL WILL BE.

 
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To me it's a little surprising, but maybe this is normal. And in a conversation through different times, we always come back to the fact that, yes, he intends to turn the gallery into a business, not just to show what he has in the collection, he intends to seek a new, to participate in Intl. processes, etc. .


Therefore, counting on such a scale would have just changed, though painful to be, but not yet fatally.
I was as if NO STORIES "Every time a new sheet. But decides to master.

Added after 6 minutes
You asked in the topic for a remarkable thing: "how not to."

I alone thought about it and know we should not-trivial.
banal simply sink.
the more that is modern art




Последний раз редактировалось artart; 16.05.2011 в 22:17. Причина: Добавлено сообщение
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Старый 16.05.2011, 22:46 Язык оригинала: Русский       #6
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artart, yes, feeling he had no doubt there, but this collector's instinct, not a dealer - for me it is just fundamentally different things.

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Сообщение от artart; 1636223"
it must be like him. because it gives the master drive and the momentum of the incoming
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I thought separately about this and know we should not-trivial. banal simply sink. the more that is modern art
That's the whole catch. What he likes is trite:
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Сообщение от iside; 1636071"
because there are already two schools with the same prefix (a museum and a gallery), climbed to the Internet, but it turns out has a gallery with the same exact name in the neighboring country, what was on the art I do not know as site was not, in addition with the same title some have pharmacies, fast food, etc.
He argues from a position, so what's already there, I'll have another, but no, go and prove that the other, so even explain why that name of this range. Therefore, be that as it may, but probably will have to change. My view on this point about how a doctor, yes, it hurts, but do need for future benefits. Oh, sorry AleksandraG not, then it was just the doctor and gallery owner in one bottle >
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Старый 17.05.2011, 03:06 Язык оригинала: Русский       #7
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iside, it seems to me artart to you in such detail and basically said (s ) .

Цитата:
Сообщение от iside; 1636471 "
but will probably change .
And the owner agrees to change ?
In your comments, I have not seen .

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Ah , sorry AleksandraG no , he is just was and a physician and a gallery owner in one bottle
And why was that? something happened ?

I have very close friends , quite a decent gallery owners who changed their names , the reasons were different .
The quality is not changed , tried and tested customers have not gone ..)), most importantly , perhaps ) !




Последний раз редактировалось Santa; 17.05.2011 в 03:09. Причина: Добавлено сообщение
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Старый 17.05.2011, 11:03 Язык оригинала: Русский       #8
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Сообщение от Santa; 1636561 "
and the owner agrees to change ?
It's not that he now agrees or not , if I give a sufficiently strong case , then surely succeed . He himself asked me to help him advice .

Цитата:
Сообщение от Santa; 1636561 "
And why was that? something happened ?
... was an active participant in the forum , but now no longer writes here , but sometimes it reads . I still hope to suddenly be replaced by the idea and come back . >
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Сообщение от Santa; 1636561 "
I have very close friends , quite a decent gallery owners who changed their names , the reasons were different .
The quality is not changed , tried and tested customers have not gone ..)), most importantly , perhaps ) !
Thank you . For me it was important to hear because I did not know of such cases and how to change ends , you never know .
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Старый 17.05.2011, 11:08 Язык оригинала: Русский       #9
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The quality is not changed, tried and tested customers have not gone ..)), most importantly, perhaps)!
And where they disappear from the change of signs?
Now, if listings.
book lose >




Последний раз редактировалось artcol; 17.05.2011 в 11:25.
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Старый 17.05.2011, 11:16 Язык оригинала: Русский       #10
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iside, let's try to understand.

If a meaningful title, the discrepancy between his sense of business will be unique, with no options, this business harm (as in the eyes of those who know him, and among those who could become a client). The only loophole for stubborn - if this name is understood a little, and the others see him as just a fancy word. In this case the sense would be "with him, though, as with goat milk, but the damage, but also no". Example: how much appear in the 90 years in Russia, companies with names Phobos and Deimos - do not count more than the wild monkeys in Brazil is good though the meaning of these names is understood by few. But those few - certainly lost customers!

Name - the most important part of advertising strategy for every company, and, incidentally, one of the very an effective tool to attract customers (corny, but as you see, even this triviality is not all understand). Do not use this tool to attract customers or to use known to himself (his business) to the detriment - is unwise, to say the least.

If your friend intends to opening the gallery and sit there all day and engage in introspection, or something else is in this spirit, he is no advertising strategy is not needed. If this business, but more so associated with the active, contemporary art, "saying" the name he needs. For example, wealthy tourists exploring the city a list of galleries in the hope to see and /or buy contemporary art. Where it goes: In "Dreams of Love" or "Art of the XXI Century? Yes it's head does not come, that "Dreams of Love" - ​​it ультрасуперпуперсовременно >

How do I replace it? In advertising there are technologies changing the name. If what you want to replace - is "untwisted" or the vivid word, or hard on hearing (as in your case, due to the very recent presentation), then the best option to use with the old and the new name. After a while the old name will be dropped. Of course, this fresh use in your case, you can be beat, but it's very individual for each case.

There is another option, in my opinion: as to transform the original name to a certain similarity remained, but an undesirable meaning left. More specifically say anything, of course, can not.

By the way, there is an inverse version of: name in the future. Maybe he wants to sell kontemporari and do classical art, in which his name will be just very appropriate. In this case, the name will also have to do something.

But once abandon the old name in favor of a new can in any case - will be enormous harm to the business. Times already in all the newspapers called "lit up", then its change will hurt the owner first and foremost in the eyes of society - those who know him. And the harm that will be expressed not in lost customers, and loss of reputation (always at least someone will be surprised, will, so between work, gossip, speculation, conjecture, and just do not understand the act, so, consequently, the person who committed it unreliable, ie to deal with him ... In a word, worse than that in this case, it is difficult to come up with anything).

Try to ask the gallery owner about what he thought when thought out (sorry for taftologiyu) name. If he says anything about attracting customers, then all is not lost, but if it starts to flow mysyu on the tree, stop worrying and give him the opportunity to fully reap the fruits of their ease - you are powerless here.

iside, I tried to offer a full advertising, so to speak cards. To sum up: the harm from the unfortunate name - is unconditional. Damage from both the title and from his unsuccessful change can be, relatively speaking, "obvious" (lost customers), and "nonobvious" (reputational costs). What's worse - is unknown. Change is possible and necessary, most importantly - correctly.

To get rid of unnecessary speculation, it is possible, inventing a parallel title in the gallery to arrange another reception, picking up some excuse, and there, in an informal setting to answer any questions guests bude any. Admission information falls into the same newspaper, but with a new, double name. No speculation will arise.

One last thing: how do you call a boat, so it will float! Unfortunate name has any business is not promoted.




Последний раз редактировалось Allena; 17.05.2011 в 11:24. Причина: Терминологию уточнила
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