Name (name) Art Galleries - the best way how not to i.t.d

[Allena]

Of course. Excuse me , artcol, something I was a bit afield from the specific problems of the theory and practice of advertising in general >.
Isis right to be worried . Her name is not liked in any doubt - in my opinion , absolutely justified . Only here will want to if eventually listen to the resonator gallery owner - question ...

[artcol]

Сообщение от Allena

Of course , true. Excuse me , artcol, something I was a bit afield from the specific problems of the theory and practice of advertising in general >.
Isis right to be worried . Her name is not liked in any doubt - in my opinion , absolutely justified . Only here will want to if eventually listen to the resonator gallery owner - the question ...

C'mon , it's all right, but here is the result of Isis, now 2 views on its subject , with diametrically opposed >

[Allena]

Сообщение от "artcol

2 opinions on its subject, and the opposite

That's not bad.
There is reason to think about and discuss.

[iside]

Dear Comrades, today announced the outcome >
Thank you all for your advice.
The name change will occur. Hooray! Comrade will think and come up with when we will negotiate it. As it happens:

Сообщение от Allena

In advertising there are technologies changing the name. If what you want to replace - is "untwisted" or the vivid word, or hard on hearing (as in your case, due to the very recent presentation), then the best option to use with the old and the new name. After a while the old name will be dropped. Of course, this fresh use in your case, you can be beat, but it's very individual for each case.

That was very helpful information, I once read about this already, but completely forgot about it and now in talking to him about this. Allena thanks a lot!

Honestly I did not see the contradictions in the special council members, most everything together even more strongly convinced me of my thoughts.

Сообщение от artcol

The title thing is that it remembers

Yeah, I think so. So I for short names. Told him about it so that its name, it is difficult from the very beginning of the overloaded meaning that everyone will understand and interpret in their own way, paying no attention to the subsequent deciphering of the message from the owner of the gallery, if ever, before this comes, etc. etc.

Сообщение от artcol; 1636953"

and advertisers - is a consultant, he is alienated, and a businessman - a businessman, it's - it, and it is very important that this is it. He invested in the name of your thoughts, emotions, put himself shorter.

Businessman, a man who has a business idea and wants to develop it, but it does not mean that he should know and be able at once from different industries. Have a general idea of ​​how it works in the process - yes, but success in my opinion, will come only when you start referring to other specialists for specific issues.

Сообщение от artcol

here a person shows his collection. This is a very important factor. The money he earns another. And he did not come to any advertisers, professional, as I understand it, just the name of Isis does not like

Yes, but he wants to work gallery and make a profit even if not immediately, but in the future - but that's another conversation.
artcol, I do not advertiser, but he advised me to contact people I do not know a single project that I am doing that is associated with kontemporari artom and indirectly with advertising.

The name originated is really a problem, not so much because it is already inscribed in some places, but the psychological moment I was scared, imagine a situation comes to a foreigner, which you do not know really, and says: to call his favorite child of a different way, then the reaction quite nepredskazumaya may be, can, and send three letters.

And since all the other moments are going well, thank God. >

[Konstantin]

Сообщение от iside

its name, it is difficult from the very beginning of the overloaded meaning

It is interesting that the name is?
Share afterwards?

[iside]

Konstantin, said in a personal

[Кирилл Сызранский]

Сообщение от iside

words of Arabic, so there is no special meaning to write it here, I'll write about the essence: it is an antique word, literary.

Konstantin, in the title, as I understand, used the Arabic word.

[artart]

Сообщение от Allena

That's a euphemism!

Not another colleague, and the exact opposite! The only thing we stand in solidarity with you - is in the evaluation of the above your slogan! As for the deliberate mistakes in words or style - it is no less heinous phenomenon than this slogan. And still do not know what is worse, because the slogan of a certain picture sees a limited number of persons, and errors in the head arms vdolblennye advertising (aimed at memorization, you understand!) Will hear and remember the millions of adults and children!

In advertising there are laws written and unwritten. Professionals they know and do not break. And advertisers do not realize that for their own their own money, along with "Flight of creative thought" they had received at least anti-advertising, as well as a maximum, and even more headaches. We have a very rich language, and if false advertising agency is not capable of its vast resources to tell their client about a product, it is ignorant to the bad taste that put his client's an idiot and gave him trouble. Incidentally, the problem is the professional who comes up with ads and get paid for it, consists in the fact not to let the client to expose yourself an idiot (which is sometimes harder than to come up with a cool ad campaign).

 >

Tell me how you think the name of the gallery /business, the same slogan has come up with the owner, director or the advertiser? or are they together?

Posted 6 minutes

Сообщение от Allena

Artcol, ................. Businessmen often think that once they are masters, so no one is better they do not know how to advertise their business. Strong delusion! Every ground squirrel in the advertising field, considers himself an agriculturist. Owners come to advertising professionals, pay money, but it is not allowed to work, strangle petty instructions any thought. That, as no one else they can harm your business - it is absolutely right! And many times I had to explain to swear, to persuade them not to hurt yourself! ..........

not need to participate? >

Posted 10 minutes

Сообщение от Santa

[B]i. ............ The quality is not changed, tried and tested customers have not gone ..)), most importantly, perhaps)!

  "this is what will not go away, the opening of" lost ", the first poster, the first interview ...

although the question of the landlady. course.

Added after 14 minutes
iside, an interesting topic that you will succeed))

[Кирилл Сызранский]

Сообщение от artart; 1637603 "

Tell me how you think the name of the gallery /business , the same slogan has come up with the owner , director or the advertiser ? or are they together ?

Maybe the owner ( "owner " ) call , but most likely it will be a product of the joint quests : advertiser must accept the client's wishes and in accordance with the concept of the future gallery , suggested the name , slogan , trademark ( TM ) , etc. ie , to develop a corporate identity, so it is called , it seems .
And it may turn out that the owner and can not find an art director to work in the gallery , for example , " Sanya , " or "Vova " . >

[artart]

Сообщение от Cyril Syzransky

Maybe the owner ( "owner " ) call , but most likely it will be a product of the joint quests : advertiser must accept the client's wishes and in accordance with the concept of the future gallery , suggested the name , slogan , trademark ( TM ), etc. , ie , to develop a corporate identity, so it is called , it seems .
And it may turn out that the owner and can not find an art director to work in the gallery , for example , " Sanya , " or "Vova " . >

I wonder how many of these galleries ? ..... >

Added after 36 minutes

Сообщение от "Allena

In advertising there are laws written and unwritten.

Share your thoughts))))

I think the whole forum would be useful