Russian art market for contemporary art in terms of marketing

[Wladzislaw]

iosif,

I have no "Porsche" or "Bentley" . But I try to buy quality clothes ( Corneliani , Zenya , Canali , etc. there are brands and easier) , Barberi is also present in the form of a suit and coat <! - ~ 1 ~ -> .

My analogy on your machine would - Gucci ( also quite pop -mark) and Bryony . Versace and other Digue - is steep firm in the representation of boys in sports. pants and sneakers . A Barberi not up to Bentley.

[iosif]

Wladzislaw, now I understand what you mean.

Added after 5 minutes
Cyril Syzransky, the harness did not try to trade <! - ~ 1 ~ -> pictures - tried.
I write only what personally watched.

A market exists as long as the produce-sell-buy.
May, of course, and all dead men, but owning the latest technology marketing die <! - ~ 1 ~ ->

[Кирилл Сызранский]

Сообщение от iosif; 2915211"

A market exists as long as the produce - sell - buy .

In your formula, the latter only on paper - modern art (ie not an antique , but any modern , mean not only conceptually relevant , but simply a modern /today figurative ) almost do not buy as works of art , not as a mandatory element of modern urban interior - " picture over the sofa ."

[iosif]

Cyril Syzransky, I agree with you, but, in my opinion, it's nothing to what I have said does not change.

Added after 12 minutes
Peter, yes, I agree , there are two options . One - reliable , but not particularly lucrative . The second high - risky , but a lot of promises . It all depends on choosing psycho . I always choose the second option. Of course , given that this is still not a roulette . Very much depends on my ( promoter ) qualification. And because the chances are not so small. Especially if advance professionally assess the risks ( I wrote an article about their assessment , ie, G -promoted artist criteria ) .
The second paragraph completely disagree. In this article I write about the necessary sensuality one artist and promoter. If they are, then the long joint cooperation is very likely

Added after 16 minutes
Mikhalych, absolutely subscribe . I practice is similar. And in general I'm not very interested in the established collectors . Their soul is already occupied . As wall <! - 1 ~ ~ -> . I very interesting form of consumption environment . In this case, a modest scale need not thousands, but only tens involved . But their <! - ~ 1 ~ ->

[Fed]

Seem repetitive, but the debate again found itself in the evaluation criteria.
Clearly, this is a commodity that requires assessment system for parties involved.
Talk about " safe - insecure " makes no sense. It's subjective and changeable .

We must look for highly underrated . That's what the evaluation criteria.
Criterion proposed in the topic, How much is the artist .
If there is an option to buy 10 times cheaper than this criterion , then this is an ideal purchase .
I am pleased once again to make sure.

Seller , respectively , need to try to hang on to the upper limit of the price criterion. In this space, and is the market margin , with all the accompanying talk and sentiments about the " Creator."

In general , the main interest is in the evaluation criteria . And their need to offer to be more versatile tools to assess the product and possible income .

[iosif]

Fed, undervalued - one of the main criteria -promoted . Because if priced or even more overvalued , it means that already worked here before you <! - ~ 1 ~ -> .
But even if the meager input prices " project " , need serious investment for promotion . And understanding how it's done . Which is unlikely to be present in untrained people . We teach students five years . And then they have to study for a lifetime <! - ~ 1 ~ ->

[iside]

Read the article . Thank you.

Read the comments . Very interesting.

As a person who is familiar with marketing firsthand , and was educated abroad and who are also responsible for promoting the artist /Cove , I must say that the article makes an impression on me , which is hard to describe, but I'll try .

First, there is the impression that the article was written a few years ago ( at least 5-6 years) , it may be due to the fact that either the author no matter what kept commitment to classical marketing , or do not know or do not attach much importance to that now " advanced marketing "is called" promotion sots.setyah " , and specialized internet sites and believe me , I know whereof I speak.

secondly , there are mistakes, some were commenting are , I agree with them in different degrees ( for example , a number of well-known brands , which the author mentioned , " Porsche Cayenne ", " Versace " and so , in my opinion , logically lead to discourse on conspicuous consumption, astronomical prices for some artists in the secondary market , collecting as a way of familiarizing with the new elite , etc., but then there would have to lead as an example not I. Sapunkova and .... ( You can put different names )

Third, the opportunity to become completely valid in relation to ros.rynku more precisely certain of its segments , and then everything becomes clear , but again, with regards to the whole ros.rynka - marketing is not a panacea , but rather an illusion that there are market and there is a promotion , a way of spending time and zarabatyvaniyadeneg .

Death of the Gallery Show

[Peter]

Сообщение от iside

 author no matter what kept commitment to classical marketing , or do not know or do not attach much importance to what is now " advanced marketing " is called " promotion sots.setyah " , and specialized internet sites and believe me , I know whereof I speak.

ISIDE here prava.Klassichesky marketing in today's conditions does not always work . New times require new methods , globalization, developed internet.Hotelos be found efficiency " knows about ISIDE" and if it applies to the Russian market.

[iosif]

iside, it is , indeed, about the Russian market , as clearly stated in the title . And it is not a whole but only a part thereof , as mentioned in the text. And about the lag in five or six years is also true, because while it is the norm . But in 1991, when I wrote the first textbook on advertising, we lagged fifty years . So all is not lost.
The second important point - I only write about what I know personally . This , of course, and plus and minus . I personally standard marketing procedures and skills allow to achieve acceptable results . By the way, the internet and social network response I give a little , it would be very interesting if you shared your knowledge .
Yet it seems to me that the standard marketing does not exhausted in the Russian Art business. Especially considering the fact that its members are still debating is whether the goods in what they sell .

Added after 16 minutes
anik, than you my Russian does not like ? Lay out like normal . And that the terms non-Russians - well, there is. Not everyone in the world invented only our compatriots .
Article certainly not popular science . And not pseudoscientific . A simple application , there is such a good -language term < ! - ~ 1 ~ ->
And about poop agree with you , I do not like them too . Because to them , and do not concentrate . In my opinion, it is not art , and who thinks differently - so we have a free country <! - ~ 1 ~ ->

[Peter]

iosif, as people have had acquaintance with the work of Kotler et al, " Consumer Behavior " for example, I want to see about your definitely interesting popular science articles . Task of promoting contemporary artist from scratch due to a number of slozhnostey.Osnovnoy which seems unusually high degree of risk , because the goods is unique and has essentially the evaluation criteria to promote analogichnym.Dlya need expensive measures to create demand , as the demand for this " new product" on essentially absent in principle because of its specificity. Further, in today's society a role in the acquisition of works of art at bargain prices is not playing the role of an investment component , which the young 'product' also sell net.Tak which artist will gallery ? Correctly , that whose future ( or existing ) potential associated with the lowest risk . And it is quite well-known artist , and let the margin is small , but a guarantee of return of money spent ( and time) is available.
About the relationship of the artist and galerei.Horosho when all sold well and everyone is happy .. When the " not go " artist or " gone" but saturated the consumer of this gallery , then ... what? Gallery in his cage with sufficient " bench " reorients them their clientele , and the artist returns to his studio, to overflowing clogged as properly noticed , piles of unclaimed works ... " Plastic " consciousness of modern man , sliding on the surface of the cultural life and lack of time to look inside , it's " insensitivity of the soul" - the same factors do not facilitate the acquisition of works of art, and in fact so is every canvas imprinted on it with internal combustion " man the creator " , the food does not allow you to turn mankind into a kind of robot.