Name (name) Art Galleries - the best way how not to i.t.d

[iside]

Good day, everybody!

It so happened that one of my friends (not close friend) has decided to retrain from the collector to the art dealer and decided to open their gallery.

We were talking about this topic several times already and I think he trusts more than others. With the business plan I am aware of everything seems right, but one detail from the outset confuses me the most - is the name he chose. Word of Arabic, so there is no special meaning to write it here, I'll write about the essence: it is an antique word, literary.

And the gallery will represent contemporary art >

The first time he heard the name I winced, because I already have two institutions with the same prefix (a museum and a gallery), climbed to the Internet, but it turns out has a gallery with the same exact name in the neighboring country, what was on the art I do not know that k. site was not, in addition with the same title some have pharmacies, fast food, etc. >

I decided to ask the opinion of its Arabic-speaking friends - still wrinkle his nose and asking, and that there rugs or antique utensils.

In general, the name of a full flight, despite the fact that the place of cool, but I feel that the name of all the derail.

Tried to explain to him - leaned: I like it. I say it's a business, here the other principles, some names you can easily roll out, but when the image and name do not fit together - it's bad.

If anyone has any ideas on this subject, I'll be glad to learn, especially if someone were cases that changed the name. It would be interesting to know what titles of foreign galleries like the forum users, so out of pure curiosity.

Thank you.