Design, contemporary art or decoration of interiors?
«Les Echos», 10.10.2008
Recently, international fairs, art design, giving more space. Most recently, one of the items for auction, was bought for a record price of 1 million euros. That was enough to design was changed status. Now he left the ghetto "applied art" and was recognized as the art of "real".
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«Interiors not decorate, supervise them" - these words of the New York architect Lee F. Mindelo show that the so-called "antique" design (the last fifty years) (Vintage Modern) was elevated to the rank of collector's art. This happened in 2005 at the Art Basel fair in Miami, where now many American and European galleries exhibiting objects of modern design, issued in limited quantities. In 2008, the last, 39 th fair Art Basel, billionaire Roman Abramovich bought about twenty subjects design 50-ies. Signed Grete Yalk and Poul Kerholmom. Brad Pitt bought a 120000 euro table "Cinderella» (Cinderella) Dutch trio of designers Demakersvan, which was already speaking, as an "icon» XXI century. Most recently published a list of "designers of the future": Martino Gamper, Max Lomb, Julia Lohman, Clemens Visshart & Reed Kram. They need to add Thomas Gabzdila, Nacho Karboneyla, Maarten Baas, Satiendra Pahale, Joris Laarmana - all of these followers of manual work, with its roughness, combined with brilliantly mastered the latest technology. Products of these artists now must be sought not in the shops, and galleries. Products design, which broke away from its industrial and functional historical basis and was counted among the "great art", issue gallery owners.
When an object in a single copy becomes the norm
On varnishing emblematic object - Cabinet Fig Leaf (Fig Leaf, 500 kg, 350,000 euros), created by Dutch designer Tord riot in the project meta and realized the London antiquarian Mallett, took 9 months of the group of artisans. The author's argument: the object becomes a work of art when it copies the truth. " It is understood that should be protected from the «Made in China», using the high skill of artisans. Irony of fate: the cabinet lacquer coating technology akin to the now-forgotten tradition of Chinese painting.
The time when the design was in the service industry, and the designer worked on the development of solutions for the mass production of products for a wide range of consumers, has passed. Henceforth design produces a unique installation, or, in extreme cases, articles published in several copies. Designer recognizes a full-fledged artist, worthy of admiration of the public. Jacques Bossert, author of "About Design", wrote: "Of course, the limited edition series does not mean that their author - the artist. In contrast to the designer, the artist's entire life is devoted to his search. Results of the imagination of the artist are valuable symbolic, metaphoric, but not functional, as objects, designed the designer ". New generation of designers, artists, led by such authors as Hella Yongenius, Maarten Baas and Martino Gamper, strongly advocates open borders between the arts. They claim the status of the contemporary artist, cultivating the subject in a single copy (absolute nonsense for design!). "The buyer must believe that he acquired the object, which is a work of art that he was approaching it, or that it will be them" - Jacques Bossert - "These design objects are a new type of art, distinguished by their high cost, and the bourgeois elitism, but expects they fall in the most vulgar kitsch. Actually, they are already quite far advanced in this direction.
The art becomes a commodity luxury
Germano Celant, the inventor of the phrase "poor art» (Arte Povera), a famous art critic and Conservative Salomon R. Guggenheim Museum in New York, in his essay "Artmiks" with the subtitle "The merger of art, architecture, cinema, design, fashion, music and television ", echoed Jacques Bossert. He spoke about art, relegated to the level of consumer product which has become a commodity and luxury, the disappearance of the art category of the ideal and to substitute its functional category. He notes that "the degradation of the analytical and the needed value of art in favor of its economic value leaves him only a decorative role, thus finally bridging it with the design." In the June issue of AD redaktsionnyya article called "Art or design?" The answer was: DizaynIskusstvo, form creation, containing the emotional and oniricheskie elements. Thus, embodied in the slogan Ettore Sotsassa, leader of the movement in Memphis, who said a quarter of a century ago: "Design of banal, if it only has a functional purpose."
Catalogs interior decorations already equipped with that slogan: In its edition of January 2008, "House and the subject, sources of inspiration," listing the current trends, writes about the creation of chimerical worlds osvobozhenii of bourgeois codes, escape from the triviality of everyday life ...
Prices at the auctions soar
"Vkusik", over which so insulted the Countess de Noailles, was the norm of the modern collector. Jeff Koons Versailles is exposed in the middle of gold, the singer-rapper Farrell Williams designs furniture, which publishes gallerist Emmanuel Perrot ...
Director of the auction house Arkyurial Fabien Noda said about the large-scale marketing operation, designed for the triumphant introduction of design in the world of contemporary art: "This operation is a complete success: in October 2007 at Christie's London auction lounge Lookheed Lounge LC-1, designed by Marc Newson in 1985 g., was sold for more than a million euros. With this, the apotheosis? No, rather, the initial price. Since then, Miami and Basel, at the auctions and in galleries, prices have skyrocketed, they are multiplied by five, ten times. In June this year, a ceramic object, created Sotsassom in 50-ies., Was sold for a record price of 115,000 euros. This phenomenon stems from a new understanding of design that came out of the category "furniture" and is equated with sculpture and, therefore, to works of art, new collectors are not too erudite and prone to speculation, the eagerly buy design objects - summarizes Fabien Noda.
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