The idea of the organizers - a discussion of status to make playground with the top people of world business and high officials (this time played, for example, Kudrin) to discuss the predominantly Russian investment opportunities and other economic issues. In the future, organizers mark out roughly on a par with the Davos forum (he runs a few days earlier), only with Russia's specific features. Well, we'll see. It is clear that the first time Davos not be at all desire. But at a decent level activities and the colossal scale of the organizational work had no doubt.
Inbound met a giant photograph of Karl Marx's work by American artist of Brazilian origin Wick Myunisa. Ironically, the organizers of the author of "Capital" had to greet guests of the event, one of the meanings of which is globalization and global cooperation of the bourgeoisie. And the fact that the portrait is written down the forbidden black caviar - a hated symbol of prestige consumption - and completely transformed the events at the entrance to a kind of postmodern performance. The only thing that could cheer up ideologist of the theory of surplus value - the global financial crisis. The latter continues to pull wallets and nerves of the capitalists, whether they are on the forum in Davos, though, at least in the capital "island of stability". Kojima remind, Kudrin, examples of the role of "economic Kashpirovsky, called Russia. So the question is for formal and informal discussions, it was enough.
For one of the "panel discussions" was declared the theme of "Art as a business. The idea is really very hot even in the context of forced investment in alternative assets. On the nose, by the way, promising the February auctions with catalogs, bursting with masterpieces. Price levels are expected fantastic. Plus, investing in art for several years, overgrown with statistics to prove their convincing performance. Also at the seminar was attended by chief executives of Sotheby's, can tell a lot of useful things. In short, the conversation simply had to get interesting. The result is a cultural Daniel Dondurei convincingly proved that the government can control the society through the media. Mikhail Kamensky (head of Sotheby's Russia and CIS ") explained that Russia's bourgeoisie can be identified through the formation of collections and display them on the museum level. Well-known curator George Nikich gave examples of that involvement in creative work can bring economic hopelessness of entire regions. And Pavel Teplukhin (managing director of Troika Dialog) managed to hint that the selection of purchase - this is only half the battle, because international transactions with the art - a thing of organizational extremely difficult and requires assistance of experienced consultants. Predictable point in the conversation helped to put speaking from the floor, Irina Antonova (director of the Pushkin Museum. Pushkin), complained that the museum is not possible to buy the work of an insane market prices and calling on businesses to promote the formation of museum exhibitions.
Well, with the only thing to argue? And if only the word on the investments ...
An element of intrigue appeared at the very end, when the question from the audience asked the man who introduced a collector, bought once at Sotheby's fake painting Boris Kustodiev and work of British artists. Buyer tactfully made it clear he does not consider these cases are intentional, but politely asked what was being done auction houses, that such situations do not arise? In fact, we know that the return of non-genuine work can lead to buyer's enormous headache. It is necessary to gather convincing evidence that the expert opinion of its more accurate than the assessment provided by the auction house sellers. Must meet the five-year "warranty period". Finally, one must be ready to bear the costs of maintaining such a "litigation". In short, God forbid, an investor get into this situation. The main answer Kamensky, I thought, was a reference to international standards, the adequacy of the five-year warranty period, and reliance on expert opinion. But in the hall was Lord Poltimor (head Sotheby's), which expanded response. In fact, he once again drew attention to the fact that in Russia, where we can say there is no culture of directory-reason, the question of authenticity is difficult to solve. But the quality of expertise is growing, the circle formed by experienced experts. Above all, than fighting counterfeiting Sotheby's, - a pre-auction display important works in Moscow, held despite the organizational complexity of import-export. At these shows potential buyers might come from trusted experts. Why, again, it is difficult to disagree ...
Unfortunately, the issue of bold collector was almost the only reason for the revival of the entire seminar. In general, observed that excessive concern for respect for respectability denies performances courage and kills the spirit of the discussion. How can you argue about the truths? But people who are used to watch every word in public, forced to dump it in this boring format. This is not a reproach to a specific forum, but rather a sign of another problem of institutional art market - lack of competent and courageous speakers simultaneously. In the circle of collectors talk is terribly interesting, but how it comes to the public, the latter accrue only tedious checking. This is not conducive to information openness art market and continues the tradition of such "mezhdusoboychika. To break this trend, in my opinion, you can appeal to practitioners of the market - for example, gallery owners and are not concealing their views and, most importantly, do not hesitate to talk about money and about the potential investment in the arts.
And the money - this is an indispensable companion art. For example, members of the Forum of Russia ", may still be considered with great attention to the many photo collages Myunisa Vik (b. 1961), if they knew that the conditional $ 100 invested in the work of this young artist in 2000, our time on estimated artprice.com, they had become $ 249. Large photographic Myunisa at auctions worldwide last year were sold in the range of about 60-90 thousand dollars.
For registration of premises Gostinui courtyard, with ceiling, perhaps, twenty feet under, effectively, it would be to use the work of gigantic size - with a party in two, three or more meters. But still somehow combined with a corporate identity, selected "Troika Dialog" for the forum - Suprematism. Plus actual work for a confident presentation of such areas would require at least fifty. Not surprising that mobilize a sufficient number of works in isolation from the forces were only Gary Tatintsian gallery (
www.tatintsian.com), specializing in contemporary art. Thus, the place came to the things of the "Russian project" Wick Myunisa (in this exhibition have been reinterpreted copyright reproductions including the first Russian avant-garde) and gigantic (just under a premises) abstraction Eugene Chubarova made in the 1990's. Both the artist and both projects are already familiar to readers D.
One company receptions Myunisa - the author's repetition of the classics of world art. The technique, which is close to the collage on a flat surface of unusual materials (cartons of the puzzle to toys and black caviar) is going to great painting. With songs take high-quality photos, then fragile original is destroyed. Photo prints very small print run (for example, three copies) and has since become an independent work of art. For "Russian Project" Myunisu offered a choice of many masterpieces of Russian classics, and the artist has selected (and maybe customers prompted) works by Malevich, Rodchenko, Vereshchagin, Vrubel and Mashkov. The idea worked - turned out spectacularly. Commercially interesting step. Buy masterpiece of Malevich or Vrubel impossible for any money. Hang reproduction of status holder ridiculous. But the author's high-quality print with the plot but still a masterpiece and it is a status worth tens of thousands of dollars - is quite another matter. And for the soul, and prestigious.
With Chubarova, recall, was also an interesting story. The artist was known until recently, a narrow circle of specialists and collectors. Moreover, known for its strong, sometimes violent expressionist works. I emphasize, not abstractions. Then something unthinkable happened. At Sotheby's in February last year, a huge abstract Chubarova no name was sold for 288 thousand pounds - under 600 thousand dollars. And it was really the first work Chubarova, sold at auction. In the air hung like a lot of issues that inevitably arise on the background of unexpected success. Not to say that the thing was weak. On the contrary, quite a distinctive style drippingom similarities with Pollock's deceptive - so it seems only at first glance. Painstaking work, different techniques, high decorative and interior. If you want to found a lot of pluses. But 288 thousand pounds - it's still more than half a million dollars. A history of the auction to induce the belief that the sudden success of this work Chubarova can be counted part of the project. It is known that these abstractions Eugene Chubarov began making in Germany in 1990 was that at the end of 1990 they participated in a group exhibition together with works by American abstract expressionists Tatintsian Gallery in New York, and in 2004 was a personal exhibition at the Russian Museum. Shortly before the memorial Sotheby's next abstraction Chubarova recalled himself as a bright exhibit "Create Your Own Museum: from icons to Fuck'd» again Tatintsian in the Gallery, which opened in Moscow. Immediately, there followed a sensational result in 288 thousand pounds (looks like an abstraction, if not she, now stands in Tsereteli's Museum of Modern Art at Petrovka, 25), and then - lock in, especially for the doubters. Consolidation - is the result of more than 600 thousand pounds, that is more than a million dollars for a three-abstraction of 1994, June Phillips de Pury & Co.
There is an explanation? So after all the project? Certainly not lacking.
And just as surely forum adds new artist to wealthy fans. After all, in fact, it was a great show: Chubarov everywhere, as far as the eye. Especially not considered, but at an approximate guess, Gary Tatintsyanu able to mobilize chubarovskih canvases thirty, and even more. In only one area "amphitheater" a row of eight two-meter giants. It seems that a lot, but in reality the market is a drop in the sea.
Theme of art as a business in my memory was first declared in a representative economic forum. Along with traditional investments in the electricity or by any effective investments in agriculture. Already encouraging. And if in the future format of the debate will give more economic specifics, the discussion will be much more memorable. And much of the information occasion it will not: sad processes in the global economy moving so that the whole year we have to fix on the art market and more new price records.