We will not do advertising softened. This humiliating

[Кирилл Сызранский]

Michael Fishman: We will not do advertising softer. This is humiliating.
Because of self-censorship, managers of the largest advertising agencies in Moscow thwarted advertising campaign of the journal "Russian Newsweek»

Failed advertising campaign of the journal "Russian Newsweek». The largest agency for placement of outdoor advertising banners NewsOutdoor considered "political and provocative." Agency "Olympus", serves advertisements in the subway, refer to paragraph 6 of Article 5 of the Law "On Advertising", which prohibits "the use of abusive language, indecent and offensive images, comparisons and expressions. Advertising took airports St Petersburg and Moscow.

Chief editor of Russian Newsweek »Michael Fishman, commented on the" New "situation:

- Development of an advertising campaign the agency was engaged in Ark Tompson, we are not the first time working with them (the previous campaign "wide view - the attention to detail" develops the same agency. "- EV). Problems of this kind for the first time - at least in my memory.

We had planned for the end of the fall campaign. We worked on it during the year. Planned to focus on public spaces: Metro stop ground transportation, airports. Concept formulated so - we are simple, accessible language about difficult things in politics, economy and social life.

A casting ideas, the magazine staff also participated in their development. Then start placing banners - this is a problem. I do not think that advertising agencies on us a special tooth. I think this is self-censorship, managers of advertising agencies. I suspect that neither the authorities of underground or city authorities do not have to do with it. This is a very simple conclusion - because we do not always refused, advertisements hanging in the airports where crowds of people walking, and no one disturbs. Just the other people working there, they make other decisions.

- Your actions?

- We were denied - will seek other options. Advertising campaign, of course, disrupted.

In addition we are the socio-political magazine, we have a business and focus on earning money, to expand the audience, to sell advertising. We have a product in a competitive market. What kind of competition can say, if we can promote our product? We suffer from the censorship of people who believe that show something other than commercial laundry detergent - means incurring the wrath of the leaders of the country.

We will adapt the concept to meet the objectives of long-term planning, but the meaning of the campaign will remain the same - clear, interesting language to talk about difficult things.

- You will change the advertising banners?

- We will not do advertising softened, if not taken. We are humiliating. We will not agree. We all will be well.

Catherine Vasenina
http://www.novayagazeta.ru/data/2009/127/27.html
Fragments of the posters recognized politically incorrect:

[олег назаров]

[AlexanderG]

http://www.veoh.com/browse/videos/ca...471692p5NEd4Ns

A eto bylo v NZ. Reklamu ne sniali, a sdelali eschio neskol'ko.

buggery - sodomía (google translate)

[Сима]

AlexanderG, thank you, funny. But I do not understand how Google is transferred, probably even funnier.
Cyril Syzransky, I really liked. I think that a little humiliation never hurts, and sometimes helps in public life. The same " carnival culture "!!!! Without it, the social environment does not survive - sour and spoiled. Unhealthy massive psychological tendencies prevail. There was always a calendar of social readjustment of the psyche. Before Lent, for example.