Roman Abramovich has set standards art market?

[Евгений]

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(M. Gelman - a collector, a leading art dealer Rossii.Intervyu).
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According to press reports, Roman Abramovich has become a serious player in Russia's art market?
   The fact that there are layers of advanced consumption (not only in art). If we look at society, then it consists of people who consume the very fact that has its price, what is advanced in society as a commodity and those who consume the new, and thus form the consumer standards. It turns out that Abramovich - one of those who shape these standards. The fact that he became interested in art, means that thousands of people who dream of becoming "Abramovich", that is significant businessmen in the country, not just rich people, and affect many processes, all these people turn their attention to contemporary art. In addition, important pricing game. Russian art in the world quite underappreciated. Take, for instance, equal in importance artist Valery Koshlyakov and American Richard Prince, then Koshlyakov prices will be, for example, 70 thousand euros, while the Prince of a million. The market is where to grow and I think that the name of Abramovich and will facilitate this, too.

How are the price of works by contemporary artists?

 

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There are several mechanisms. Primarily formed the so-called lieutenant (starting) price. Its level is formed for the little-known artist of the gallery, which it exposes, that is, the price level of this gallery. Price is also very strongly linked to the level of life in the country, in this sense, the starting prices lower in Russia than in Germany or America, for example. And then the market corrects the situation, if the artist is in demand, if it has very little work, prices rise. The artists already have known, put up for auction sales, where open competition formed tseny.Voobsche, the price is very strongly influenced by the world economy. For example, pop-art until the last moment was the most expensive art of the twentieth century. Because at that moment, when he was born, the U.S. economy was on the rise. Roughly the same can be said about contemporary artists, 90's. in Russia. Now Russia's economy is booming and these artists are more expensive than the representatives of the 60-ies. That have more are part of the history of art. Thus in moments of financial crisis, people primarily get rid of art as an asset.

  Sometimes it seems that the price of the individual authors is influenced fashion. For example, "Hanging Heart" by Jeff Koons, which was sold last year at Sotheby's for $ 23.56 million

  Koons was relevant 10 years ago, his work was discussed, he was invited at the Venice Biennale. Now he is no longer a relevant artist, rather the opposite. In this case, as the saying goes, everything is OK - it has already become collector's items, has become part of the history of art. Mechanism of fashion in the art of acting, but usually not at the level of specific names, and distinctive waves - the fashion for Chinese art, fashion for Russian art, is now awakening interest in India. Mechanism of fashion as well as raises and lowers.

Can you describe the modern Russia collector?

  There are two waves - the old and new. The old wave of collectors - indeed, a kind of devotees, who were not quite so rich. Obeying his passion? they actually made themselves rich, because those collections, which they gathered earlier for small funds today are huge money. Selling one or two of work, these people suddenly become rich. The second wave - the leading businessmen of the country, which thus form a kind of social stratum of people not only rich, but educated people with the liability system rich man. One of the functions of wealth - to collect the national heritage of the country. I am sure that much of these things eventually will be open to the public. There are, of course, investors are most often corporations or foundations, but many of them. Still collecting - a hobby. In the 90's. Many companies bought the work for themselves. My opinion is that if was not developed corporate ethics. Manual collection and actively collect with any meeting of shareholders not consulted. Now this is much less.

What kind of modern Russia's most popular authors today?

  This generation of 90-ies. Valera Koshlyakov, duo Dubossarskii-Vinogradov, Dima Gutov, Oleg Kulik, Alexei Calin, Blue Noses, Tolia Asmolovsky - today's top-end names of Russian artists. Plus a number of Ukrainian artists, who, in fact, belong to the Moscow art scene. If we talk about the older generation, it is primarily Ilya and Emilia Kabakov, whose most recent peak sales of $ 5.8 million, one of the founders of the Sots Art Sasha Kosolapov, the most democratic in the sense that the most intuitive, Eric Bulatov, which is easily to collect a wide enough. The older generation is less in the ears, but they are already quite serious money because they work very little.

  Give examples of the latter the most high-profile purchases of Russians.

  Last major purchases, which are now actively talking - is "Triptih.1976" Francis Bacon ($ 86.3 million) and "Sleeping social Inspector" by Lucian Freud ($ 33.6 million) - work that (according to British media -- ed.) Roman Abramovich bought. Prior to that, very good work of Ilya Kabakov bought Kantor. This could be, yes, people do not pay a million for the very significant work. The total mass of such purchases is not advertised, this is such inside information, but at the same time, this is not some secret - everybody knows everything.

  How do you assess the value for which was acquired by, say, a painting of Bacon?
 
  It is not cheap. Francis Bacon - the idol of the British, is a brand of English art. If we look at the American artists Rothko and Pollack, the prices of their work is very grown up and now are going wild for $ 100 million. I think the same will happen with Francis Bacon - he was a national pride and outside the market of some things.