Russian art market in 2017

[artcol]

Good article written by Vladimir Bogdanov.

Russian art market in 2017

The reaction of skeptics to raise the question is not difficult to predict. In the five-year term, it is difficult to avoid the obsessive thoughts about the risks of collapse of the euro, the peculiarities of the electoral cycle, the expanding funnel of the financial crisis, and others. Do not ignore the complexities of the moment, I suggest still take the brackets conventionally apocalyptic scenarios and limited tactical assumptions for the future of one to five years. Call it even forecast, and reflections on how change can be Russian art market in the foreseeable future. So, without a crystal ball can predict that:

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1. Expand supply of quality art in the lower and middle price range. The market will turn around to face the client with the initial level of solvency. Today, the de facto people with budgets up to $ 1,000 are not provided with high-quality proposal. It is not normal. In the whole world for that kind of money, you can choose the schedule of contemporary artists, lottery graphics, compact painting and sculpture, as well as high-quality works by artists who are early in his career. And we may with a strong desire, if you know the place. But a potential buyer, who "did not know places" in the first place faces or things he apparently does not afford, or fairground stuff. As a result, frustrated middle class rather buy iPhone than art. Many market participants understand the problem. Discussions on this subject has already come. And the situation may start to change if not this, then the next year.

2. Galleries will publish catalogs of their proposals with prices. Why are they not now - the question really is not very simple. Yes, several well-known galleries, which have nothing to hide, has long published a range of prices. But most are still in no hurry to share information. The fact there are different reasons. Someone sells not his work, someone does not want to disclose the price at the request of customers, someone appointed by the price of shoes to the buyer, and someone has just not reached. Also understandable. Keep track of prices on the site, to update them - this is extra work, extra costs. And a number of galleries and sites that still do not ... In the West, incidentally, is also the situation is ambiguous. And not all sites have galleries. And many do not publish prices. For example, "Gagosian Gallery" gives the prices of at least part of the range on the web, and gallery, "Marlborough" - no matter what does not. And I doubt whether this is because their hands were not getting through.

However, one thing just is not in doubt: if open access to the prices on the website immediately would lead to a noticeable increase in sales, all the complications of such a "public" would be in the moment forgotten. And the prices are published to all. And if this does not happen, then something is wrong. But it is still a matter of time. Recall that not long ago and on Antique lounge called the price in a whisper and with caution. And now - no problem: no one tushuetsya and price lists are on the table.

3. The criterion of efficiency in the coming years will be decisive. It is important to be not how it gracefully, or prestige, but it works or not. This approach is dictated by tightening economic conditions. This also applies to advertising and public relations costs. Art business will formulate simple questions: advertising works or not, the work of gallery sites or not? Should we be satisfied with attendance of 30 people per day or better to fight for attention on specialized "promoted" with the attendance of thousands of sites in five? Whether it is necessary to make their own potentially dreary site or you can do capacity of today's social networks? If the site is absolutely necessary, it should be borne in mind that ...

4. Websites and information services for the art market soon move to new standards. Not all at once, but just then the process is quite predictable. This year will begin a rapid transition to the adaptive sites that adapts screens of end devices, especially smartphones and tablets. Roughly speaking, if earlier sites had to develop special mobile version (which few did), then a new generation of sites will be initially universal. If you look at the laptop screen - will be all neat. And if you look at the smartphone, the site is not reduced in proportion (as now), and automatically reformatted into a column for easy viewing. For ayfonizirovannogo utterly Russian art market it will be very helpful. Yes and videos Flash, are not displayed on the iPhone-aypadah also go into the past. This is not the only difference between the new generation of sites carried out according to the standard HTML 5, but some of the most obvious.

5. A sharp increase in the number of auctions. Which is also supported last year's trend. Everyone wants to auction - this time. It needs to survive. Or, if you will need enough of this. Most auctions will be situational - a one-time, intermittent, at an event. Some of them will be online (or just the Internet). Most of these initiatives is bound to more than a modest effect. But will gain experience, fine-tune the technology and be fully prepared when the role of the Internet in the life of the art market will increase significantly.

6. Will the role of galleries. With the increasing transparency of the market (more on that later), the key to commercial success will be the ability to qualitatively represent their artists, to find the right niche. From a relatively passive trading patterns, relationships and living on terms of customers, the gallery will be transformed into high-tech marketing departments of their artists.

7. Printed catalogs for exhibitions and galleries finally a thing of the past. Keep this abundance of useful information on paper inconvenient publications require too much space and are ill-suited for searching, not to mention the fact that, in a rare moment required a destination for some reason is in the country ... The cost of printing - not to mention. Natural way - spread in electronic form. Cheap, all-encompassing, long time. I believe that the opportunity to gain on sale of electronic catalogs, too, will continue. Sold the same today officially bestsellers: if you want, buy the book for 450 rubles, and you want - upload aypad for 200 rubles. I think that the day when the role of the table with the bundles directory on the opening day will carry the station load. The only pity the author will sign nothing.

8. There will be sites - aggregators pricing information for the art market. This has already happened in the electronics market ("Yandex. Market», Price.ru and others), where sites are aggregators to help the buyer navigate and stay within your budget. But existing aggregators serve very highly competitive market of standardized goods. With art it will be harder: the product - a unique product that is difficult to objectively compare anything, plus there is a specificity: the work is not like "zasmotrennosti" (the new owner will be harder to show off new, since all have seen on the Internet), there are "exclusives "(when the artist sells only one gallery and the special conditions), and other nuances. In addition, the opacity of information potentially allows sellers to manipulate the prices of products of comparable quality: sell on the market situation is much more expensive to buy and cheaper. For the buyer is at the root of this situation is not favorable - he, on the contrary, it is interesting to compare the wide range of options available in a price range for choosing the best. And in the long term answer to this query can be mass-aggregator sites, allow you to select items on the price direction, genre. True, they appear to need to have at least decided to publish his gallery prices.

9. Change the structure of consumer demand. In particular, we can expect an increase in consumption and production of software distribution of art - drawing, sculpture, photo or video. Audience away from the old stereotypes about the uniqueness, it is not like before, it is necessary to work "keeps the warmth of the hands of the artist." Will be critical to the idea and concept, rather than how and by whom was technically executed work (apprentices in the factory team, etc.). In some cases, duplication of work would seriously reduce the price for it. In addition, small-batch production of a turn to be pushed, and by technological progress - the availability of 3D-printers (cut objects from a material with the file you downloaded from a digital model), etc. You can also gently suggest that in the medium term, the Russian market will begin with an appetite to consume a photo video, as well as new, alternative forms of art.

10. Efforts of the "collectivization" - the desire to create associations among artists and collectors. More than a dozen years of Russian art was trying to get into "atoms", individuality. The reasons for this process are clear. As well as costs. But life proves that together, not just more fun. We are already struggling to digest a flurry of existing information. And it will only increase. In the future, and collector, and the viewer will be forced to focus only on major events of the brightest lights. A local events internally will go unnoticed. As a result, no union, no group exhibitions and group strategies to maintain the interest of the public will become increasingly difficult. This applies not only to groups of artists, clubs and collectors. With mercantile point of view "collectivization" on hand and by collectors. It is easier to navigate, select the items on your topic, set goals for buying and structure their collection.

11. There will be the first Russian online art fair. "Icebreaker" theme of virtual fairs serves American VIP Art Fair. For its successes and failures of watching hundreds of watchful eyes. After a few years to such a format poprivyknut, a fair amount of skepticism has evaporated and it is possible that there will be Russian market, working on the same model. Low in comparison with the traditional format of the operating costs, ease of participation and the opportunity to reach a huge audience sure to attract a gallery site focused on the Russian market.

12. Russian art have more to compete with a comparable class of foreign art in our market. Buyers are moving away from long-term principle that "Russia is better to buy Russian." And mixed collection in Moscow is no longer a rarity. In the future, as the elimination of a number of existing barriers (expensive delivery, security, transactions, etc.), this "globalization" in collecting will only increase. As a result, the consumer will buy more high-quality work for less money. Collision Course it will lead to a better representation of Russian artists in the West.

13. The effect of the negative impact of policies will be weakened by the beginning of 2014. Coming year promises to unexpected staff changes and changes in the status of the various clans, at least. For many "rounds", their entourage and business partners, this means a period of watchful waiting. In the state of comfort and addiction to shopping, this rather large and sensitive to our market, art class will include year and a half or two after the bustle of the election. That is the beginning of 2014.

14. In Moscow in the coming year is expected to surge in fashion culture in general and art in particular. Of course, only one administrative activities of municipal authorities in the field of culture here the weather will do. Sooner and easier to work spring pent-up demand. For many in the art of crisis receded in the background, but for three years, people are tired - and began to slowly return to the old values, not waiting to live would be fun. This is evident already in last year's successful program of exhibitions, museums and queues on an unprecedented number of opening day. Another thing is that in terms of the market while it is more about how to see than about what to buy. But such a purely cultural interest over time is a pleasant property converted into money.

15. In the coming year will remain moderately favorable situation for investment purchases. Prices for a year will remain available at attractive levels. Purchasing power of middle class still has not recovered, and the bureaucratic and business "elites" who once set the tone on the market today, not much before. For the market is negative. But it is precisely during such periods "near the bottom" when deciding on the purchase of many psychologically difficult to prove profitable for private investment. Look, for example, calculating the Germans in the wake of evrokrizisa and panic began actively buying depreciating stocks. Market in 2012 will continue to remain a "buyer's market" when the owners of money sellers are more likely to meet. The dynamics of our index of consumer activity ARTIMXba indirectly confirms this prediction.

16. Market participants are free to experiment with pricing strategies. Sometimes the glut on the back of high prices due to very ordinary. For years, consumers accustomed to the idea that the arts each year can only get more expensive, but can not get cheaper. And if something suddenly ceased to be sold, then, they say, do not worry - "our goods on time is not spoiled." Create a movement, the time to adequately lowering the prices - this could be solved until only a few sellers. Among the most resonant examples we can recall the sale of stocks of Leonid Shishkin Gallery - Auctions "All of 5000 rubles," and regular auctions "Gelos". Mass, this initiative did not. So far. But as they grow older the Russian market, the winner is the one who will be flexible in pricing strategy, responding quickly to changes in demand.

About the future of thought Vladimir Bogdanov, AI

Posted 25 minutes
The only thing I do not understand - so this is the first item. What kind of quality art 30 tr? This art is small, it can not be cheap. As well as quality - the epithet is not very out of place.

[Seriy]

The reality is that artists have no place to sell cheaply.
Internet hopes placed on it is not justified. The most popular site in RuNet - Artnau experiencing an outflow of artists ( when I registered , it was 6600 now 5200) , they leave because there are no sales. IMHO, we do not need new sites and new exhibition projects and fairs . In addition to the Art and Art in Moscow Manege ( focused on expensive art) nothing, everything else is half alive , no one wants to spend money on advertising to attract visitors and shoppers .
Yes, art is a cheap trend. Very strongly unfolding NADA, we also do this one does not deal with - a very expensive infrastructure , unprofitable to sell cheap . I do not believe that the rent will decrease, do not believe that people will actively buy paintings to the web .
So it is unlikely that anything will change at all - the gallery will slowly go out , the number of artists in the market will continue to decline.

[artcol]

Originally Posted by Seriy

The reality is that artists have no place to sell cheaply.
Internet hopes placed on it is not justified. The most popular site in RuNet - Artnau experiencing an outflow of artists ( when I registered , it was 6600 now 5200) , they leave because there are no sales. IMHO, we do not need new sites and new exhibition projects and fairs . In addition to the Art and Art in Moscow Manege ( focused on expensive art) nothing, everything else is half alive , no one wants to spend money on advertising to attract visitors and shoppers .
Yes, art is a cheap trend. Very strongly unfolding NADA, we also do this one does not deal with - a very expensive infrastructure , unprofitable to sell cheap . I do not believe that the rent will decrease, do not believe that people will actively buy paintings to the web .
So it is unlikely that anything will change at all - the gallery will slowly go out , the number of artists in the market will continue to decline .

Cheap art - it's trash ? And what is the NADA ( about Maui , thanks to you I already know) ?

[Seriy]

artcol, not at all ....:-) New Art Dealers Alliance (NADA). On the association of art dealers , promoting the global art fairs expensive art website AI wrote repeatedly , just look at the news column .

 Here I first exhibited at the CHA and was the only artist on all three floors , who exhibited for the first time . For new artists of Russia , the market is almost closed, no annual lists of the most successful artists of starters who have earned good money for a year , Russia does not and never will.
 Still do not agree that leave paper catalogs . Do not go away. If that were sold in the CHA in January , so this directory Kokurina to 1,200 rubles , with a bang ! Almost every second visitor came with a catalog Kokurina under his arm.
At paragraph 9. Alas , the modern printing technology does not come cheap. As I understand it , pretty prints Kazarin exserted now in the CHA, once made ​​, the exhibition proved to be very expensive to produce, cheaper to paint. Or offset -prints edition of 300 copies . - That there can you earn? bust faster.

[Кирилл Сызранский]

Russian art market in 2017

I will look at the projections after March 4, after the presidential elections.

Now for me "in a fog."

[fabosch]

Yes, interesting stuff .
Absolutely do not believe in paragraphs 7 and 8 , especially in terms of 2017 .

Predicting the death of directories much like predicting the death of theaters after the movie theaters and cinemas after the death of TV. Paper and the figure will be living parallel lives in parallel as theater, cinema and TV, everyone will just relying for him. Of course , there are areas from which the paper is almost gone, but , first , it will not happen so quickly , and secondly , the process is in the directory will not happen in the first place . I do not think that the current situation in this area has changed markedly in 2017

[Кирилл Сызранский]

Printed catalogs for exhibitions and galleries finally a thing of the past.

Originally Posted by fabosch

paper and the figure will be living in parallel

Good expensive albums will be issued and in 2017 was, of course.

Added after 49 seconds

to expand the offer of quality art in the lower and middle price range.
The market will turn around to face the client with the initial level of solvency.

Today in Samara otkrylast just a gallery.

[artcol]

Originally Posted by fabosch

Yes, the material is interesting.
Absolutely do not believe in paragraphs 7 and 8, especially in terms of 2017.

Predicting the death of directories much like predicting the death of theaters after the movie theaters and cinemas after the death of TV. Paper and the figure will be living parallel lives in parallel as theater, cinema and TV, everyone will just relying for him. Of course, there are areas from which the paper is almost gone, but, first, it will not happen so quickly, and secondly, the process is in the directory will not happen in the first place. I do not think that the current situation in this area has changed markedly in 2017

fabosch, if anywhere would be inexpensive artists, the print directories do not have the money (these artists), all will use the figure, and then their own (inexpensive painters) will not become a robot and the program will produce quality affordable art (possibly after questioning a client). So the prognosis is quite ...

I would also add to the prediction: in 2017, see the first robot-painter, and he immediately released on the Internet. Hello, I'm E-VanGog, I'll draw a qualitative picture for everyone, please answer the following questions: Do you want a picture in the style of: 1) vanguard 2) impressionism 3) academic, etc.

And all the hopes of hope cheap artists then collapse >

[Seriy]

artcol, robotic art , digital painting and is now missing.
Living artists just are not going anywhere . And the price of work you can always count on the basis of the standard of living ... IMHO, now for the developing artist, who has a t e some other income in addition to painting - 300-1000 dollars per job for the pros, t e artist, full of the existing by means of sales , above 1.5-2 thousand - it is possible , but below the artist stretch his legs just would not be able to operate.
Of course , there are also Internet - artists, but now they do not earn anything , even selling for pennies.

[artcol]

Originally Posted by Seriy

​​artcol, robotic art , digital painting and is now missing.
Living artists just are not going anywhere . And the price of work you can always count on the basis of the standard of living ... IMHO, now for the developing artist, who has a t e some other income in addition to painting - 300-1000 dollars per job for the pros, t e artist, full of the existing by means of sales , above 1.5-2 thousand - it is possible , but below the artist stretch his legs just would not be able to operate.
Of course , there are also Internet - artists, but now they do not earn anything , even selling for a penny .

It is about the year 2017 , do not forget . We are not discussing that now, and what will be after some time .