How to unleash the artist

[iosif]

Nik,
The last 18 years - I am a professional advertiser. Painting - this is my hobby. The truth seems to be stronger than a profession

Your plan is good, but it should be brought to the specifics (except, perhaps, use to advertise on this website)

The procedures are standard: the allocation of principal and additional target groups of your recipients, development of the concept of promotion (including, what differentiates you from those dealers), the creation of promotional and advertising materials (tools), the definition of communication channels through which these materials to reach these target groups. The formula is standard, the implementation whenever individual.
Yes, another important point: the advertising campaign does not end up as long as the dealer deals for this product. "Seasonality" is admissible, termination - no.

And of course, the rights of Eugene, referring to the quantity of "goods". Because overhead costs per unit of product (or the act of sales) are divided by the value of RK count of goods.
Forgive me for the introduction of "me" in the holy temple of art

Regarding mechanisms, besides those mentioned them yet the sea: for example, scientific or pseudo-scientific conference on the author, articles in foreign journals, their release (which I prefer more), charitable PR-actions, mobile stands for quick presentations and, conversely, permanent presence in the right places, souvenir products (promotional copies, calendars, cards, etc.). The latter, incidentally, may be not only costly, but profitable.

Hopefully not tired longueurs.

If you like, two weeks later, after the holidays, going to give you a textbook on advertising.

On the most important question I almost forgot to answer. Yes, of course, this requires investment. But, in my opinion, significantly lower than if you buy the product already promoted the authors.
Plus - so nice to do everything in their hands, adding to the talent of the artist's own skills are some more


P.S. I have a plane a few hours, if you do not have time to answer any questions, do it in two weeks.

[Евгений]

Сообщение от iosif

I have a plane a few hours

Let's see what you will bring from his trip.
It's great that the forum professional advertising business, advertising is the backbone of any trade, including antiques, paintings ..

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Сообщение от iosif

This is not necessarily DB gallery.

Quite right, it can be the museum space (in Moscow, many museums), renting the hall for a month, at times less.

[missart]

Сообщение от Eugene

  Quite correctly, it can be the museum space (in Moscow, many museums), renting the hall for a month, at times less.

And it could be a hotel, hotel, they are not required under a rent.

[Евгений]

Сообщение от missart

And yet it could be a hotel, hotel,

There will be a question of preservation of paintings, to hold an auction of paintings in the hotel, is one thing, but a month to put 50-100 collection of paintings is another.

[Бурка]

Why reinvent the wheel? But in order to promote a bicycle , you need to make it to the wheels and pedals . And cyclists , gallerists . Talented on the part of writers and artists themselves unwind and sell well . But this is the exception. Diletanstvo on this track only to prevent . Always harder to sell than to publish . Art in the art .

[Pavel]

Сообщение от Burke

Why reinvent the wheel? But in order to promote a bicycle , you need to make it to the wheels and pedals . And cyclists , gallerists . Talented on the part of writers and artists themselves unwind and sell well . But this is the exception. Diletanstvo on this track only to prevent . Always harder to sell than to publish . Art in art .

Since the bike is not clear if gallerist - pedal what makes an artist ? Or bicycle

[I-V]

Сообщение от Burke, 1597851

Why reinvent the wheel? But in order to promote a bicycle, you need to make it to the wheels and pedals. And cyclists, gallerists. Talented on the part of writers and artists themselves unwind and sell well. But this is the exception. Diletanstvo on this track only to prevent. Always harder to sell than to publish. Art in art.

Who can argue? good galereyschik (dealers, agents, Marchand ") - a godsend for the artist. And if one (and a decent punch), the artist took, the latter should hold on to his hands and feet - bearing in mind that henceforth he is not in itself "Artist" and the term team.
 Not bad, by the way, it would open a theme "as an artist to come down from heaven to earth" "but the fact is, many puts and they sit among their hapless unsold brilliant canvases, cursing the reason all those same dealers who to approach and some of them do not dare

Сообщение от Pavel; 1597871"

with the bike is not clear if gallerist-pedal what makes an artist? Or a bike

And doing nothing - just a quality bike (artist), which can either stock life lain, waiting for the full obsolescence or being saddled by some slob in a ditch collapse and go into the dustbin, or function normally for many years on the world's best route if the rider will get explanatory.

[Posav]

Сообщение от IV; 1597893"

and they sit among their hapless unsold brilliant canvases, cursing some reason all the same dealer,


Since the bike is not clear if gallerist-pedal what makes an artist? Or bike
And doing nothing - just a quality bike (artist), which can either stock life lain, waiting for the full obsolescence or being saddled by some slob in a ditch collapse and go into the dustbin, or function normally for many years on the world's best route if the rider will get explanatory.

Word of the dealer is a local invention. There is an artist, a gallery, a buyer (collector), there is a museum. The dealer is the one who is not mature enough yet to open a gallery? Call all their names. This exchange term is not necessary to use where not necessary. Especially because the so-called "Dealers" do not buy his own, and try to mediate.


From Wikipedia:
Dealer (securities market) - is a professional securities market participant, who trade in securities on his behalf and at their own expense.

The dealer (distributor, seller) - is a natural or legal person who buys products wholesale company and sells it at retail or small wholesale (such as a car dealer).

[I-V]

Сообщение от "Posav

Dealers said this is a local invention

Art Dealer

Dealer


Art dealer - standing on the art market professional buyer and seller of works of art.


http://www.glossary.ru/cgi-bin/gl_sc...i:l!vuxwlktoqo

[Posav]

I-V,


how much work you bought from artists as an art dealer?