Name (name) Art Galleries - the best way how not to i.t.d

[artcol]

Сообщение от Allena

Artcol, you feel alienated advertiser consultant and a businessman - fused with the business flesh and blood.

I, unfortunately, will not be able to agree, though absolutely deny this assertion is just silly. Businessmen often think that once they are masters, so no one is better they do not know how to advertise their business. Strong delusion! Every ground squirrel in the advertising field, considers himself an agriculturist. Owners come to advertising professionals, pay money, but it is not allowed to work, strangle petty instructions any thought. That, as no one else they can harm your business - it is absolutely right! And many times I had to explain to swear, to persuade them not to hurt yourself! Question: If you're so smart and he know everything, then why did you come to a professional advertising agency? >

And what about cold detachment ... Perhaps each has its own operating principles, the main thing - the result. When I was studying advertising, we were told that more than anything else advertiser should love the "goods"! Me then it's great to wince, and then on their own experience that without this love is nothing really good is will create, you can not do creative work with a totally cool head.



And in my thoughts did not have! "The main thing - the result, and each has its own methods.

Alain, it's understandable. But this is not just a product (and all of these cases - they are about the product, the type of tea), here a man a shows, your collection. This is a very important factor. The money he earns another. And he did not come to any advertisers, professional, as I understand it, just the name of Isis does not like >
A consultant - not advertisers, it's just - advisor, a competent person with whom you can discuss, seek advice. Is that right?

[artart]

Сообщение от Allena

That's a euphemism!

Not another colleague, and the exact opposite! The only thing we stand in solidarity with you - is in the evaluation of the above your slogan! As for the deliberate mistakes in words or style - it is no less heinous phenomenon than this slogan. And still do not know what is worse, because the slogan of a certain picture sees a limited number of persons, and errors in the head arms vdolblennye advertising (aimed at memorization, you understand!) Will hear and remember the millions of adults and children!

In advertising there are laws written and unwritten. Professionals they know and do not break. And advertisers do not realize that for their own their own money, along with "Flight of creative thought" they had received at least anti-advertising, as well as a maximum, and even more headaches. We have a very rich language, and if false advertising agency is not capable of its vast resources to tell their client about a product, it is ignorant to the bad taste that put his client's an idiot and gave him trouble. Incidentally, the problem is the professional who comes up with ads and get paid for it, consists in the fact not to let the client to expose yourself an idiot (which is sometimes harder than to come up with a cool ad campaign).

 >

Tell me how you think the name of the gallery /business, the same slogan has come up with the owner, director or the advertiser? or are they together?

Posted 6 minutes

Сообщение от Allena

Artcol, ................. Businessmen often think that once they are masters, so no one is better they do not know how to advertise their business. Strong delusion! Every ground squirrel in the advertising field, considers himself an agriculturist. Owners come to advertising professionals, pay money, but it is not allowed to work, strangle petty instructions any thought. That, as no one else they can harm your business - it is absolutely right! And many times I had to explain to swear, to persuade them not to hurt yourself! ..........

not need to participate? >

Posted 10 minutes

Сообщение от Santa

[B]i. ............ The quality is not changed, tried and tested customers have not gone ..)), most importantly, perhaps)!

  "this is what will not go away, the opening of" lost ", the first poster, the first interview ...

although the question of the landlady. course.

Added after 14 minutes
iside, an interesting topic that you will succeed))

[Кирилл Сызранский]

Сообщение от artart; 1637603 "

Tell me how you think the name of the gallery /business , the same slogan has come up with the owner , director or the advertiser ? or are they together ?

Maybe the owner ( "owner " ) call , but most likely it will be a product of the joint quests : advertiser must accept the client's wishes and in accordance with the concept of the future gallery , suggested the name , slogan , trademark ( TM ) , etc. ie , to develop a corporate identity, so it is called , it seems .
And it may turn out that the owner and can not find an art director to work in the gallery , for example , " Sanya , " or "Vova " . >

[artart]

Сообщение от Cyril Syzransky

Maybe the owner ( "owner " ) call , but most likely it will be a product of the joint quests : advertiser must accept the client's wishes and in accordance with the concept of the future gallery , suggested the name , slogan , trademark ( TM ), etc. , ie , to develop a corporate identity, so it is called , it seems .
And it may turn out that the owner and can not find an art director to work in the gallery , for example , " Sanya , " or "Vova " . >

I wonder how many of these galleries ? ..... >

Added after 36 minutes

Сообщение от "Allena

In advertising there are laws written and unwritten.

Share your thoughts))))

I think the whole forum would be useful

[Allena]

Сообщение от Cyril Syzransky

Quote:
Message from artart
Tell me how you think the name of the gallery /business, the same slogan has come up with the owner, director or the advertiser? or are they together?

Maybe the owner ("owner") call, but most likely it will be a product of the joint quests: advertiser must accept the client's wishes and in accordance with the concept of the future gallery, suggested the name, slogan, trademark (TM), etc. ie, to develop a corporate identity, so it is called, it seems.
And it may turn out that the owner and can not find an art director to work in the gallery, for example, "Sanya," or "Vova".

Exactly. If they act together, then everything will turn out, otherwise it and learn something not worth >

Сообщение от artart

Quote:
Message from Allena
In advertising there are laws written and unwritten.

Share your thoughts))))
I think the whole forum would be helpful

artart, it is too long conversation. iside approached us with a specific issue, so we're trying to help him decide the extent possible.

If you are interested in advertising, even on our forum this theme surfaced repeatedly - poroytes in the annals, I'm sure many will find.

[artcol]

Сообщение от Cyril Syzransky

in the gallery , for example, " Sanya , " or "Vova " . >

Me as a connoisseur of trash , kitsch , and other such nonsense ad marginem, very attracted by the idea of ​​opening a gallery or museum with a similar name . Become rich - to make sure. The title will be just something like " I Sanycha " >
May yet make a virtual project ?

[iside]

Allena, thanks very much for such a meaningful answer, of course, many moments and I both know, but it was important that someone is confirmed.

Сообщение от Allena; 1636833"

and just do not understand the act, so, consequently, the person who committed it, is unreliable, ie to deal with him ...

This is the most it is what he fears. Yes, and I do too.

Сообщение от Allena; 1636833 '

Try to ask the gallery owner about what he was thinking when inventing the name. If he says anything about attracting customers, then all is not lost, but if it starts to flow mysyu on the tree, stop worrying and give him the opportunity to fully reap the fruits of their carelessness.

And I've already asked him, and the response was from the series: Well, as I wanted and that's it. No special marketing thought was not in sight.

Сообщение от Allena; 1636833"

Maybe he wants to sell kontemporari and do classical art, in which his name will be just very appropriate. In this case, the name will also have to do something

On the contrary, now he has paintings and sculptures that date back even 70-80-90 years, and these were golden years for the art of BV (sorry for the so-topic and not opened on the region). Mahmoud Said in the collection there, but also a lot of interesting work.

Works of this period the market is already very low, so cycling through the gallery to support fail. Sell ​​now all too makes no sense. But he was hunting to be an active participant, so he will deal with kontemporari. Again, as it will all be combined? In various halls. Especially since there is a gallery is already working on the principle of a mix of opera in Dubai, they select the best or loudest (untwisted) the names of 20-21 centuries, and it works with a bang. Because everyone who came in, there's something for themselves.

So, thank you, all I'm going now to meet with him, expect to continue. >

[Glasha]

Сообщение от iside; 1636071 "

, especially if someone were cases that changed the name .

And the well-established international brands are changing the name .

For example , LG, not a month there , and changed the logo - for example, I already forgot what they were before .

Or Dessange - removed the name Jacques (Jacques DESSANGE), when the reins passed to his grandson .
Imagine what it cost them to change all (! ) with the logo all over the world .
Was it worth that could leave the name of his grandfather , the founder , but has changed and nothing .

[Vladimir]

Сообщение от "Glasha

For example, LG, not a month there, and changed the logo - for example, I already forgot what they were before

They were Lucky GoldStar, then just GoldStar, but terrible in all incarnations.
In those days.