Charles Saatchi: Sharks are good, and feces artists - too

[Тютчев]

Сообщение от Meister

quotation from an interview with Saatchi magazine "Journal des Arts" in 2004: "snobbery of those who think that art is only available starry-eyed, I just laugh. God willing, none of the actors of the art market has never joins the estetatam ".

Mr. Saatchi for some reason believes that snobbery and aestheticism is the same thing. However, these terms have different meanings. snobbery - is the manner of human behavior, a claim to elitism. Snob value items for their first class, but not for their quality. Aestheticism emphasizes the predominance of aesthetic values of ethical and over social issues.
      Saatchi as it equates them. Why? Perhaps, then, to have more freedom and not be limited to the principles of aesthetes who believe the beauty of the main factor in the art. Indeed, why limit yourself? Moreover, the beauty of this thing at all capricious and unreliable. Invest in some ephemeral as something silly for a businessman. On the beauty of money will not do! Now if we could set itself is beautiful, and what is not. What is important and what is not. Wow! However, what about the other stubborn notion - "the creative process, how to manage it and its only member - the artist? We're rightly believe that the artist - the main subject of art. Saatchi believes much the same but with a small caveat: the artist - the main character, but only in his performance, where he is, a gallery owner, is a director. So, it was he introduces new characters and adjusts the game actors. This is quite typical of America, where, for example, instead of author's cinema film producer, dominates. In the art business is the same: it is the gallery set the tone, they make choices and elevate artists to the heights of success.
                   All would be good, if not a paradox that arises in connection with the foregoing. Saatchi, laughing at the snobbery of "those who think that art is only available starry-eyed, he himself had his work creates a new elitism, offering its first-class artists for all those same snobs who buy art, created by new artists - idols, which, in its turn, produce such as Saatchi. In this case, what I said Saatchi, can be rephrased, without loss of meaning, thus: "Those who see themselves as aesthetes, no not aesthetes and snobs! Aesthetics - it is generally a relative concept. And if so, then I, Saatchi, will tell you what art is and point you to what you want to buy. You may also call snobs and fools, but you know something that is not true. Because we agree with you that you are not snobs, and my clients. And I can not make mistakes, because I'm cool, successful guy and me in the newspapers and magazines, well and that I myself am ordering these items, it is a trifle, not worthy of your precious attention. Believe me! I-Saatchi! I! I! I am! "