Mark Masarsky: in Russia there is a need for capitalization of art as a resource "

[Евгений]

The philosopher and prominent businessman Mark Masarsky believes that in Russia there is a need for capitalization of art as a resource "
When we talk about beauty, which will save the world, we unconsciously have in mind visualized aspects of beauty. In other words, the main savior of the world can become a fine art. It is unfortunate that this kind of reasoning is not yet convincing to the people on whom depends the life of our country. About beauty, by the way, one can speak in other terms - the economic and social feasibility, investment attractiveness, eksportoprigodnosti, in terms of new jobs and employment.
Effectively if we "work" with beauty, if our arguments in such terms? If a "take it on the shaft, then about fifteen percent of the world of art - our origin. At the same time in the back of trade we utilized only a few hundredths or even thousandths of a percent. Why?

Читать дальше... 

Do objects of fine art will never be the international market, if there is no market "home", where the artist - the hero in his homeland in the full sense of the word. In this case, not only in income levels in Russia, but also in public policy in relation to art. Bspomnim France, gave rise to the Impressionists and Picasso's largely thanks to public policy.
Our art can not be called provincial, but we varimsya in its own juice, and on the margins of social processes in their country. Russia's art market has not capitalized, nor what the dynamics of its development until there can be no question. As a result, Russian art - unclaimed investment resource.
Addition to the new state approach to the art market are critically important efforts to build its infrastructure. Art - goods, calculated on the individual consumer. Each piece is unique, and to exchange pictures or sculptures to trade, no one will: it is quoted only the standard goods - grain, coal, timber. In other words, wholesale art excluded. Therefore it is necessary to know not just how and where to buy the item, but also its origin and, of course, how profitable it can be subsequently implemented. For all this information must be clearly-established infrastructure, which in Russia is not yet established.
A third very important issue - investors or, more widely, consumers of art. The fact that a person first seeks to satisfy the basic necessities of life, then - social and only then remembers the aesthetic. On the one hand, a circle with a capital art connoisseurs in our country is extremely narrow. On the other - to believe that by creating a private collection, you can protect yourself against inflation in Russia, at least, naive.
For immediate prospects for art market, I am cautiously optimistic. Maybe we'll get to hundredths, tenths, perhaps even one percent of world trade. Now contributes to the development of the situation, firstly, inflation - people tend to save money by buying art. Secondly, many sell the pictures to decide, for example, the problem of the second or third homes. In addition, improved security system. Important role played by the openness of society. But everything is progressing slowly, if the system is fueled by investment. We are still far from Sotheby's and Christie's, to the saturated specific market institutions, but the first steps are made. We need to create some kind of a tight market environment, the range of people - in a club, salon version of the Internet. Such an atmosphere is produced through communication. "ArtChronika", it seems to me - one way to solve all these problems.
Jean-Paul Sartre observed: "To say that culture is imperishable, it became a sign of good taste. And she really imperishable, while connoisseurs of at least one - the creator." And I would add: the creators have a lot, that's a connoisseur of bad. That is why it is now important to establish a system of art, that such judges have appeared.