As an artist from Russia has become a designer Hermes

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Evgeny Miroshnichenko is the only Russian artist who draws for the fashion house Hermès. How she managed to succeed?

Evgenia Miro (Miroshnichenko) in 1998 graduated with honors from the St. Petersburg Academy of Arts. Collaborates with Hermes, Pierre Frey, Emaux de Longwy, Haviland, Serdaneli, Beauville.

- How did you start to work with Hermès, as there is about you know?

- My first meeting with representatives of the House of Hermès took place in England. After finishing his studies in St. Petersburg, I went to London for his first exhibition. One of the friends, a musician, I saw my work and said, 'Jack, you're a treasure trove, let's go! ". We went to Bond Street, and just went to different shops and show my work. The boutique Mikimoto happened to himself vice president, who immediately appreciated my designs for scarves and made the order. But in the office, I was asked to leave Hermès work and get them back in a few days, but together with a letter to the Paris office.

- and you immediately rushed to Paris?

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- Resolution on the first meeting with the head of the House in those years, Hermès, Pierre-Alexis Dumas, I received in the Moscow bureau of the French, and I was given a task - to "draw Russia into a square 25 by 25." Of course, I suspect that the sketches are needed for a tissue, but no additional requirements are no longer received. I was given a free hand.

Generally, this feature works with leading European brands - get complete freedom and not to ask too many questions. It is believed that the fact that the treatment of the artist - is a privilege, then the artist himself must solve everything and come.

At a meeting with Pierre-Alexis, I brought a lot of his work, it lasted three hours. And then there were meetings with the head of each of the departments - the Department of scarves, bracelets and porcelain. Liked my work, and eventually I got a job in 15 different designs for these three departments.

- So, right at the very first meeting you have signed?

- No, no. It has signed a contract with the House of Hermès came just six months later, after I had passed all the drawings. Hermès buys from artists already finished design on which to work for three to six months. When you start to work on the design, you do not have any guarantees that the drawing and will buy.

- When will discuss the financial aspect?

- Many of the nuances in the design of learn as you go. And the leading brands is not considered elegant initially discuss the financial side. Always a respect for the work of another person, and therefore the financial issue is also solved in due time.

- At Hermès took your 15 drawings?

- Yes, in December 2004, in the Paris office, I immediately signed contracts for 15 designs. That day I was in the walls of Hermès, a total of several hours. And immediately after the signing of the contract asked for a supplement on the cloth design and write your name out there.

- Miroshnichenko? But you are working under the name of Eugene Miro.

- It so happened that on the first Hermès scarf for I put my full name, and now my work for Hermès signed only as Evgenia Miroshnichenko. And for the other brands I sign of short - Evgenia Miro. But in the House of Hermès never taken to advertise the names of artists.

- What are the conditions of the contract with the artist Hermes, how long it is?

- We have an exclusive Hermès artists and those with which the house is contracted for a specific design, like me. Since the signing of the contract, the copyright in drawings go Hermès and it is their brand, and not the artist. It also happens that the home buying design, but do not let it in production. Also in the contract prescribed penalties. But I can not disclose all the financial details of their contracts.

- Your one-time fee and you get a royalty on sales?

- Each brand addresses this issue differently. In France, there are three main ways to work with artists. You can just buy the design, paying a certain amount of it. Or, as in Hermès, you pay for the design, and then still pay royalties (percentage). And there is a third form, which is particularly fond of the company for the production of porcelain - royalty. The third option I did not like it. It is because of him I have a disagreement with the company happened Haviland (famous French Limoges porcelain manufacturer, Forbes). For almost a year we have been negotiating the terms of the contract.

- What finally ended negotiations with Haviland?

- In a year "sweet communion" My attorney was able to negotiate. And the president even allowed to sign my name on the dishes, so for me, they made an exception.

- It turns out that without a good lawyer modern artist is difficult to make money?

- I've got a lawyer from the moment when a French brand, signed a contract with me sent a check for the amount of the other instead of the intended one. There have been so well spelled out conditions, but does not provide specific figures. In the French language in the preparation of the contract, some words can be interpreted in different ways, from a legal point of view. This is one more of the nuances of social life in France. Now my business is engaged in Paris lawyer

- You can work in parallel with different brands or after only one switch to the next order?

- The first two or three years, I worked directly with the six companies, and, interestingly, all of them, knowing that I - Russian artist, gave me a theme of Russian folklore. I even get upset at first, because I and other topics can draw. But then I saw what a great interest in Russian culture in the world. And I realized that, in spite of this interest, a truly Russian style in world design no. And I really want to create one, because I love Russian culture.

- In Russia, you have your own projects?

- I have many dreams and ideas. For example, I really want to work with the generic set, touch on the theme of history and a particular kind of its cultural heritage. To make in the house were works of art, which displays the history of the family. But this requires interesting orders, because this work will be exclusive. In Russia in the past century, always kind to the kind of accessories and pass this heritage from generation to generation. And I'd like to revive this culture and to create an exclusive design for Russia.

[Кирилл Сызранский]

We went to Bond Street, and just went to different shops and show my work.

Well, he did not do - no one will do, well done.

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Сообщение от Cyril Syzran

Well, I do not do - no one will do, well done.

Well, let's hope that everything is as it is, as in the interview, and is absolutely true that in addition to himself more on who can not count.