Strictly speaking you can divide the art, the main function of which is a reflection of the individual in the world around them by creating some artistic images that influence us by means of associative thinking. In other words art does not exist outside of man. And the art business, which is an integral part of show business and there by its laws. Like any business, show business is interested in maximizing profits at any cost. Stream, manufacturing schlock - only one of the consequences that flow from this situation.
So, let's focus on simplification, that if an object (product) of art is sold, it is a commodity. At least, those involved in contemporary art business. That's what invites you to the art market Accordingly, this market participant has all the attributes of the product - price, cost, profit. You can talk about the depreciation of capital assets, packaging or advertising or transportation costs, which are components of cost of goods. Naturally the final price depends on the circulation of the product. Omitting the technical details of the production process, let us consider the main issue - whether the product is stated price? You smile? So do I.
So the myth first: profitable investment.
Anyone who's experienced with modern art, even if just out of curiosity, I heard this tale. You should buy it now, because then it will cost more. It would seem quite reasonable sentence. Gertrude Stein teaches the young Hemingway, "... buy the paintings of people your age, the one you call the military." Ernest Hemingway, "The holiday, which is always with you"
Here and there is nothing to argue. Let's do a little clarification. Who, exactly, buy, invest in one? I'm pretty sure 99%of the art dealer offers you the wrong artist, who then grow up in price, but simply, those whose price is necessarily fall with time. As a rule of their environment. Boyfriend or girlfriend, even if they are both the same sex. The remaining percentage of the law of large numbers will charge an error. In the end, the art dealer has a right to make mistakes.
You become better from it?
The classic historical example described in Norman Mailer (included) in his book "The portrait of Picasso in his youth." Early Picasso, along with his phenomenal figure, was known for his imitation and suffered greatly because he could not find his own style. Do not restrain myself from quipped that modern creators are rarely exposed to these experiences. Finally, the Picasso for the first time found a style that today we are known as "blue period". Perhaps his most interesting period. Gourmet foresee objections - argue with Mailer, I withhold his opinion. So what. All famous gallery owners at the time and Ambroise Vollard and Durand-Ruel and others denied the poor Pablo. Vollard, with whom Picasso had already collaborated before, instructing poor - all down to the pastel seascapes - the audience knows and loves. Nothing has changed since then. When the gallery owners today in Moscow, sigh, that the market is little Marlen Spindler, I want to ask and where you were fifteen and ten years ago, when he could not sell anything. It was not clear? I can cite a long list of galleries who personally offered to do an exhibition Spindler. Prominent gallery will be at the beginning of the list. It was not clear? I would like to advise the gallery owner or curator, sweet - well, read for the beginning of the "Chess in the countryside," and then look at any rate, "Art History".
What do you expect. Art - dealer, Marchand, gallery owners, call it what you will, in effect an ordinary salesman, often without special education, does not understand art and its trends. He does not care to sell. In another scenario, he could sell pizza or cakes. His whole shopping experience is one thing - buy, order it more, do not buy - to refuse. He sincerely believes that it is not obliged to help the buyer. As a rule, okolosvetskie ladies and gentlemen, is why - that have decided that they are entitled to their opinion. It would be okay, but they will impose it. And this is a violation of your rights. Ask as a gallery owner in which he conducted marketing research? Who ordered or where he read? Which of the experts on the art (they learn somewhere, sometime work) commissioned research, market analysis, or at least a conclusion about a particular artist. I said something obscene? But let me, so since we are considering a piece of art as a commodity, before we agreed on this, so the only requirement I have the necessary attributes of any product. Moreover, the price that you offered to pay for this product is high enough to make you not only licked with a cup of coffee, but at least explain what you pay for. You will be surprised when you find out how insignificant price literate expertise (I emphasize this, an illiterate is more expensive) compared to the price of your product. Why is the gallery owner does not? Let me explain, unlike you and me, he know very well that it deceives us. At best, you will be offered a list of paid publications. Do not forget that the circulation of "Manneken Pis" far exceeds edition reproductions of "Mona Lisa", and Anatoly Chubais earned on electricity much more of Michael Faraday. Such is the economy. Such a quantitative factor.
In fact the vast majority of galleries alike. They are ready to offer you "as you please," not bothering to help the client. Servility indispensable attribute of extortion. Often the galleries are proud that they know a lot of artists. So what? Telephone directories are sold. Familiarity is not a reason for cooperation. You yourself can find any of the creator. Especially today, when the Internet is changing the concept of communications. Usually these people are chronically in need of material acquisitions. Appetites are different. But the problem is elsewhere. You do in fact want to see true features of the item you bought. And here is a secret behind seven seals. You comfort that the gallery owner and does not know this? Well, rejoice that he did not go to gynecologists.
Strictly speaking gallery can have only one indicator. The quality of the forecast. I emphasize, not the number of artists with whom they allegedly cooperated, and the quality of the forecast. You can tell that there is a gallery of some years, that it came Ivan Ivanovich and Ivan Nikiforovich, muddy rock character and with him two more. Do not strain, everywhere they go. Hangovers. Ask the quality of the forecast. In whom they guessed the artist to his success? Many of these galleries, you know?
A few words about the so-called experts. Do not believe that they are not. They do not work, do not want to work - is another. The reason for this one, self-respecting expert would not be able to put your name under the frank hack. And conscience and professional ethics will not allow. Here the interests of specialist and gallery owner radically different. And you offered no professionals? Personally, I guess. Can be called by their names, although those who are not sold, much less. Refer to it for yourself. Find them easily. Ask your gallerist, whom he most dislikes, and he will tell you the correct address.
Back to the beginning of our myth. I'm not saying that art can make the right predictions. I believe the opposite. And I say that the gallery owner not interested in it. The exceptions prove the rule. The history of art, not just today, just to confirm. And remember about corporate defaults. The essence of this phenomenon is quite simple. Most of us want to absolve themselves of responsibility for the selection and shift it to a specialist, as well as we do when buying a refrigerator or television vehicle. Prices are comparable? Well, we do not have to deal in electronics only to watch TV. The problem is that in the contemporary art gallery owner does not want to take responsibility or not.
Unlike the market of contemporary art lies in the fact that it offers you a wide selection of charlatans. Ask them famous Marchand, sharks demand and supply of the famous artists who they helped and who helped? And it is desirable to show little facts. Silence is the answer.
And if you want a good product instead of forgery and save your money, try to obtain the opinion of an expert who was not mistaken in their forecasts. Do not believe that they are not. Just few of them, like little decent people. And in a world of art business is less. Alas, the gallery owners do not belong to them, by definition. Conflict of interest.
Myth Two: Uniqueness.
This tale too, we hear quite often. Offered to you by yourself all of a genius, no one else is like, and generally obayashka. Do you believe? Otherness - this is a very serious accusation. It has to be proven. You have provided them? In what form, if not secret?
I'm just going to say otherwise. The originality of style and uniqueness of the artist is so rare that no one generation can be noted. Here it need serious evidence. Personally, I insist that in Russia today there are a number of artists competing for the title. Serious professionals know them, gallery owners and so-called art critics - is unlikely to be too much of a difference in education. It's a few people. Our time lucky they are. Could not be, as there was a long time in the middle of the twentieth century. The climate did not allow. And the gardener carefully tended not to germinate. The problem is not even in that picture with them do not work. It is finally clear to work at all difficult, it is easier to flourish. We've already established that the galleries pursue other interests. And what about the rest. Let's count the number of galleries, then the number of artists with whom the gallery "work" - a crazy figure obtained. And now we have to believe that all geniuses? I shake his head from delusion. Balance does not converge. But, remember that you said in the gallery, in this in the next and the one opposite? So you are ... you guessed it, what they do with you? And that characteristic is not the first time, and faithfully looked into his eyes. Congratulations. We are finally counted at least what it costs. However, anyone you like. We're paying money to a magician, because he is our elegant, witnesses, and dazzling tricks with smiles. You know what's the difference? He does not call modern art. What else can a ticket cost less.
The recognized leaders in their effect on our herd of "geniuses" are Malevich, Kandinsky, Paul Klee. Picasso is not the first, probably because of the relative fame, recently more and more under Klimt "mow" - takes its interior. Then a large group of so-called "obmanok," and finally, the traditional book graphics, painted a painting. This is a standard set of our galleries. It's their choice. There is a small group of so-called "tough avant-garde", but the kept woman of, grants and pensions will be discussed in another chapter. I deliberately do not mention here "kondovyh" realists have nothing against, but the article on contemporary art, not craft. Craft, it is a craft. What kind of uniqueness, but rather diligence.
There is another aspect of uniqueness. Is called circulation. Actually in the gallery you are assured that the work of one of its kind and more of them there. I hope that you will not believe it, just nod your head politely and do not be surprised when you see exactly the same from friends or neighbors. Well, if at least one author. And that in fact is that the pictures are the same, but different authors. You do not remind me of the results of investigation of such facts?
Okay. In that same work is one of the author, and you are to blame. Do not you remember how much you paid for it unique? Then what do you want? Time is. Savrasov attributed the authorship of 49 canvases, "The Rooks Have Arrived." There can not be condemned. Actually modern art - the market is interested in the production process of the lottery. I have already mentioned that if the gallery owner thought that the picture is in demand, it requires more and more. The same or the same. And spit on his ethics. Spitting on the artist's reputation. At this point the author himself has to decide whether to sit on his doping or gradually wean.
Forget about originality. Ask for proof from you and lag behind.
Myth Three: Spirituality and scientism.
Strictly speaking science is taught in other institutions. Spirituality is the same. As a rule, our people are uneducated creators, academia is not ended. They are more of the people. The old method of booze and marijuana to the comprehension of truth advanced. I often hear the standard sad song - here, if this element is in the picture turn 90 degrees, and then another and another, you see ... It then goes on simple symmetry. I would like to advise the boy or girl to open at least a textbook on crystallography Flint, for example, in 1932, and to see there are 14 types of Bravais lattices, and 32 classes of symmetry. It should explain everything. And the mirror and turning the axis of symmetry and offset and helical twist. And so on. 1932 - it's very modern. But Flint is not open. He merely described it in a textbook with the modest name "Crystallography". Incidentally, today is as much a dead science, like anatomy. Everything has already been established.
You can, of course, listen to the TV muddled and illiterate "curator", talking about the crystallization of a supersaturated solution under the lamentations of the creator, but ask a school teacher of chemistry, he explains that the random fluctuations of current and temperature of the creators are independent. In psychology, this phenomenon of art is simple - delusions of grandeur. It is certainly possible, a catalog of cheap tricks and pseudo-scientism, the most commonly used in contemporary art. It's not that it is big. Guys read the scientific literature once, they are increasingly busy, part of Providence. I will not bore you with boring. At the time, Professor Vladimir Tarasov, and then we were engaged in experiments in the physics of the explosion, gave me a good phrase. "The experiment, in which the error is less than 50%do not need to conduct. It can be counted. Anyway, sometimes long sometimes involving heavy machinery, but to count. " I give this magic phrase modern art. Most of the works of contemporary art does not need translating. They can be counted. It's easy. Otherwise we have no spirituality and scientism, and exercises on the same topic. Scales for the pianist. Learn now familiar lascivious master's hand?
Part Two. Administrative Arts
Until recently, the standard phrase "avant-garde art of the century" did not cause any embarrassment. A few years later he required clarification - about a century in question. So let's drop the whole history of the twentieth century and focus only on its end. The fact that is still fresh in memory, something that can be verified with the participants in the events. Let's call it a modest "recent history" by analogy with historical science.
There is quite a common misconception about the gradual development. Whether it's evolution, history, science or art. I guess it still affects the inertia of thinking related to science. It's like anything else develops progressively. With a slowdown, but steadily. Although, if you recall the recent achievements of the Bolsheviks, associated with cybernetics and genetics, then here we see some deviation from a straight line. History, authorities say, generally develops in a spiral. For what art is developing a curve. Apparently its trajectory closer to the story. And some upgrades, if we consider this process in three dimensions, accompanied by regular failures and recession. "The Yawning Heights" (the term A. Zinoviev) are replaced by lofty hollows. That's an interesting landscape.
Do not you remember the deafening dawn take-off and the "Soviet Art" in the fifties and later years? The customer is the party and government. Before the domestic art criticism was posed a unique challenge - if only something happens! Forces have been asking great. Ate from the budget. A striking case - set task was fully accomplished - nothing happened! None of the creators, blossomed into a great time at the trough, now can not put into the world of art history. One hundred percent success!
What was needed was a bomb - dirtied half the country, but made the bomb, it was necessary to "art, friendly people - make art, of course the bosses."
Actually this is the famous time and should be considered the birth of 'administrative art "in our country. Ironically, a similar process, although other decorations came from the other side of the curtain. In the postwar period when Europe was destroyed and several European identity is suppressed and squandered, there was some outflow of intellectual capital had escaped overseas. Financial defected earlier. Zaokeantsy had a great experience the historical and cultural construction - first the slave trade, then the "dry law" - so began to lead the new art is not arguing, and without hesitation. From this and we've got such a significant result. Was more important to others. Approval of the first principle - money is the main criterion of art, instead of European self-sufficiency. In general, the principle is not new. "If you're so smart - why you have no money?" That is, mind, intellect and money it was prescribed categories of the same order.
Nazis came to power and the development of Nazi Germany prompted the flight of capital from Europe. Then, after the war, returned to the capital, but under a different flag and with other interest. A similar process is now happening in Russia.
Art Center moved to America, not because it originated intellectual potential, but because there was so much money that poured over the edge, they battered the art and the art of laundered. The actual process of washing and was the driving force behind the art. Not accepted at Cannes - create the American Academy of Motion Picture Arts. Created their own film production. Created their own fashion empire. It does not matter how it happened, "red blue best." American abstract art in the collection of money was much greater than its creator Kandinsky. The main and perhaps the only advantage of the subsequent pop-art is that he was born in America. Previous readymade (ready-made), born in the 20s during the period of Dada in Europe does not count. That's enough, others are not required. So how does this differ from the famous definition of socialist realism Dovlatovskogo as "art in an accessible form for the bosses?" Our ideology of contemporary art for some reason, carefully ignore the fact that the sculpture by Zurab Tsereteli exhibited along with sculptures by Picasso in the permanent exhibition building headquarters of the UN in New York. Why? It seems to have been proud. In essence avant Eddie Warhol also differs little from the socialist realists Nalbandian as the art of Hitler's Reich from the art of Stalin's empire. In spite of the difference between the cut of clothing, it hides under the same simple and clever little minds. Brings them together thing. Both essentially do not need to be assessed.
Keep in mind that at the time in America desperately needed in the mechanism of money laundering. And such a mechanism was established. In this carnival of Katella Leo managed to make a lot of good for the development of modern art. It is beyond doubt. He supported and Juan Gris and Miro, and many others. But this was done in passing, of great intelligence and good taste. The problem is confronted with the other. Next to these names there was a lot of other rogues who was appointed over talent (yi as it seems, at some hudsovet I've seen).
So cleaning mechanism has been created in the form of record prices. In theory, art is a unique genre for rapid movement of money and write-offs. The theater must write off the costumes and scenery, but to build them in the movie too. In this respect, much more profitable to not even a movie theater and not, as film and theater festivals. This is a day of the city. At the same lobster you can earn. Book, too, should be printed. Yes, it is also necessary to write. Think of our famous writers of the rating of SPC. Not enough education. But if the guys came up to me, but bought the picture for a pittance, and then sold it for millions somewhere in the auction (I would have advised them and auction), we might boldly smiling at the press conference. Mol card so lay down. This auction was formed. Tomorrow may be different. And most importantly, under the terms of the auction seller and the buyer wished to remain anonymous. And smile, smile.
But it is not yet mature enough for our writers to modern art. But they do not strongly interfere with this, judging by the prices.
So the customer of Modern Art was formed. Call it a modest - the investor. We have received a product that fully appointed a decent price. Rationale was simple - we want so much, none of your damn business. Spicy detail native landscape - our famous sculptors, praising the heroes of our time, shamefully did not indicate their names on the pedestal, though the law permitted it to them. They are shy you see. Fee middle of the monument was comparable to the price of cooperative apartments. About rekordistah separately.
And then the creator goes by the wayside. Actually it is not the creator. He was already a performer. A creator is a critic, art historian and curator of the project, call it what you want. I'm not to litter the consciousness of long words (Winnie the Pooh thought that long words only upset him) call them ideologues. Their mission is paramount. It is necessary to justify! Well, great minds out there, too, not many, so often dull, dull words that technical and confusing and in fact rather silly. But who needs a point? Suppose the auditor gets confused and falls asleep under a monotone mumble. These are the basics of the genre.
And I can already hear the television - "the modern artist, it's not a man of paint, a man with a folder under his arm." Program "form" channel "Culture". A bold statement, place the paint industry, I would sue, or at least demanded an explanation. From my point of view, everything is fine. Administrative art is the art of officials to the officials. Such an aerosol art - tasteless, colorless and odorless. Big zilch! Pulled the bulb and it became easier. No trace. There it is on taxpayer money. Contributions to the Ministry of Culture. It's the art of government officials. In the west, yet the money from private foundations. Well, where does the money come from private funds, of course you all know. Here we have a citizen Berezovsky founded their own funds. Life, I tell you, getting better. Of course, if you try to understand any of these projects, but it's fun, you will encounter a magical mystery of art - "Where's the money?" (Quote from Vladimir Putin at a meeting with SIBUR)
Hence the well-known performances. By definition, this is an action (the exact translation from English - representation) which, after a leave no trace. What can amateur photos as a keepsake. The main thing is that the estimates are not visible. In the frame constantly misses. And one of the most advanced group of devoted ideologues organize the vanguard fighters and they reached out with baguette chant - "Down Tsereteli." I personally likeable Ampilov garde, which organizes the slender ranks of the avant-garde and grandparents under the slogans "Down!" And "The mother!". These are color and number of Pobol. Estimates, however, have not seen. And it is interesting to compare. But you must admit, as it seems. This is the advanced contemporary art. His avant-garde. Accordingly, the guys at the trough - the curators of the project - give out scholarships, grants, and provide workshops for the design (the terminology has changed, it is not a work of art, put his official newspeak). Who handed out? And what you the difference? The less you know, the art of progressive administration. Have you ever heard that they are accountable to the public. Just before her. Raven raven's eye will not bite. Your business tax to pay. In other words the administrative art - is an action (performance) or object (installation, conceptual object) which commissioned officer (supervisor) for the cancellation of some petty cash and implemented together with the artist (creator, co-author of the project). Poured out of a sieve, but not a drop spilled. The result of this artistic project are, above all, material costs, expressed as estimates of the project and faded photographs - witness the feast.
So, long live the art of Administration - ADART - the vanguard of our time!
Recently created quite orderly theory to justify this trend. Postmodernism conceived Vinkenshteynom some on another occasion, he allowed multiculturalists, deconstructionists and other and I have already prochaya.Upominaemy Malcolm Bradbury elegantly defined them as "razvaginatorov." The main thing that you need to understand in this case - do not climb there. You will not pay for it - and do not meddle. And now John Fowles gets the title of an outcast, but the recognition of the reading public, and Salman Rushdie the Nobel Prize. If you are not sick, you can try to read. Curators are happy.
What touches in this process? In the practice of granting patents for the invention, there is such a formulation. Using the well-known inventions in the new order. So guys, podnatorev in performance, offering us a naked man, yapping dog. Brilliant. After all, if they went to the fool on the nomination of a circus, then they would have explained that at the end of XIX century in the provincial circuses showing naked women, when there was nothing to show. This has a performance described by Mark Twain. Yes, and it is clear that the naked woman charges Pobol guy will do. In the category House, naive kids would explain that they have no direction, no stsenodvizheniya with bad diction, and is already showing naked women and men in the theater. Who is surprised by this? But no. Our cunning found the nomination and surprised the art world to them. And it's not a naked man was at all, but "naked artist, driven to the position of the dog." With these fees, which spared the poor, yet has remained nomination of classical music. You can sing like an operatic prima naked with that will draw attention to the opera, reflects on the invasion of pop music. True, if the pop male or a female undress and two stadium will gather, the project in the category of classical music will fail, but who now embarrassing failures. Would be estimated. A failure there. So all you need to know about adarte - is that he does not touch you and you do not touch. Pay taxes and do not touch. A contemporary art - are you talking about? It died, it paved. How it came to an end the practice of displaying the latest income "treasure" of our art, and the main "treasure" of our bright art "Ministry of Culture," modestly silent lately. Shy, zaskromnichalo.
History of art should be measured from the first petroglyphs. It is older than any religion, older than writing. It makes no sense to expect that it exhausted itself. Because humanity since its birth was the need to have a visual image and visual language of communication, which appeared much earlier than the literary language. It will outlive you and me and our children. It just got into the band of the active application use. And as a result of some administrative formed abscess associated with rapid growth. Still, for the twentieth century there was too much of the revolutionary events in the visual language. We'll wait. Soon recover.
http://www.lysakov.com/go/adart
24.08.2011, 11:53
Standard Myths of Modern Art
> 
>
>, but since I am in relation to this article thought about Mr. Fomenko, then struggled recommend to all book 
Линейный вид
Похожие темы