Investing in art is available, as in the stock market
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At all times, especially in times of spiritual recession, people turn to art, it is looking for solace and inspiration. It is in the political and moral crises emerged the great masters: painters, musicians, poets, sculptors ... I century. Now much more excitement in people cause recessions are not spiritual, dictated by the imperfection of the world and their own incompetence, but rather economic. But, oddly enough, and now of comfort and tranquility people seek in art. It is in the works of art, as in the safe harbor, reasonable investors send their honest or not honestly earned money.
Contrary to popular belief, investing in art - is not only the purchase of paintings by Dali and Picasso. Before the modern investor opens a wide range of investment instruments, only a limited number of digits in your account and personal preferences.
Investing in art in recent years become increasingly popular. For example, in 2011. such investments were almost three times more profitable than investing in the commonplace have become the stock market with its traditional stocks and bonds. For comparison, we can associate a performance index Mei Moses All Art Index and the S & P500. So, the yield on them in 2011. was at levels of 7.8%and 2.7%respectively. These figures are quite logical, because in times of crisis investors are the least risky assets, historically the most reliable of which is considered the gold, which seems kind of constant, whose value should not change significantly under any circumstances, and of art.
Meanwhile, investment in the arts there are a few common characteristics. The fact that the most optimal strategy for this type of investing - buy and hold (buy and hold), respectively, period, usually a few tens of years. Also, if you want to invest in the items of cultural heritage, be prepared for the fact that the entry price is much higher than that of investing, say, in securities. In this case, investing in art at a price closer to the asset management and private investment.
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Of course, it should be noted that, compared with developed countries, this type of investment in Russia is in its infancy: we have to do no waste legislation, nor the conditions for the demand. Russian investors are very pleased to be using the familiar and more understandable for them to financial instruments, albeit with lower yields. In any case, experts advise to diversify your investment portfolio is allocated for such non-traditional assets such as investments in art, no more than 5-10%.
Save up for Klimt
Perhaps the most easy to understand way of investing in art is a direct purchase of items of artistic value. It could be paintings, antiques, icons, photographs, jewelry, rare books, and more. Of course, the most common among investors is to invest assets in eminent masters paintings. Thus, the most expensive painting ever sold by auction in an open auction, was the work of Edvard Munch's "Scream", which was purchased in May 2012. nearly $ 120 million In addition, according to some reports, the first place most expensive still takes a picture of Paul Cézanne "Players Card", which is the final cost in 2012. in the sealed bid was $ 250 million
Meanwhile, the largest and most well-known auction houses are located in London. This is Christie (Christie's), Sotheby's (Sotheby's) and Bonhams (Bonhams). They were founded in the mid 18th century.
Buying a picture with a hammer, you must understand for what purpose is this purchase - an investment or aesthetic. In the first case to hang the work of the eminent artist in his living room is unlikely to succeed: the works of great masters of the great costs and require appropriate conditions. You will need to take into account the additional costs of examination, which proves the authenticity of the work, transportation, storage, insurance, and in some cases and the protection of the priceless paintings. In this case, the investment period will be at least 10 years of age.
Also, remember that you can buy at auction almost every picture, but not for the fact that in the future the price will go up. In this case, get help from experts. It is worth noting that this market is largely subject to fashion trends. At one time, especially popular Russian classics - Aivazovsky, Kustodiev, Shishkin, after some time the fashion firmly established Impressionists - Monet, Renoir and Cezanne. This fact proves the ranking of the most expensive paintings of artists, compiled in different years on the basis of sales of the world's auction houses. Of course, if an investor can afford the work of Klimt, sooner or later (most likely, of course, too early), he will sell it much more expensive. But getting a picture of uncertainty, for example, Timchenko, will hardly be possible to provide a warranty of investment. Although it is possible that once glorified Timchenko and grandchildren get rich investor. In defense of the fictional Timchenko, we can say that during his lifetime, Van Gogh sold only one picture of her ...
In the footsteps of Lara Croft, Angelina Jolie, or invest in
Another way of investing in art - is to invest in stocks of companies that provide services to the art market or engage in related activities. This, in particular, shares of auction houses, kinokorporatsy, media empires, film equipment manufacturers and other companies.
For example, in 2009. was developed by an "index of Angelina Jolie." The composition of the indicator includes stocks of companies that are associated with the film industry itself, and actress: Sony (the film "Girl, Interrupted"), Viacom ("Lara Croft: Tomb Raider"), Time Warner ("Alexander"), News Corp. ("Mr. & Mrs. Smith"), General Electric ("The Bone Collector"), Disney ("Gone in 60 Seconds"), Comcast ("Temptation"), DreamWorks Animation ("Shark Tale"). Thus, the more popular and successful actress, the greater the profit comes from companies that cooperate with it. By the way, only the first year of its existence (2009), the index increased by 22%.
Meanwhile, Angelina Jolie - is not the only celebrity having its own stock indicator. Similarly, the success of investors can claim the model Heidi Klum, actress Eva Longoria, Jessica Alba, Nicole Kidman, and many other celebrities.
It should be noted that investing in art indexes, which currently has about five (mentioned Mei Moses All Art Index, Art Price Index, etc.) are not. Rather, they act as indicators of profitability of the art market.
One Bryullov at all
Another alternative way of investing in art is investing in mutual funds (PIF). In Russia, the foundations of art appeared in 2008., Their activities are more or less understood and regulated. The first of these was the closed-end fund "Atlanta Art" with assets of more than 130 million rubles. He owns a collection of drawings by Karl Bryullov ("Album of the Countess of Wittgenstein") and established for 15 years with possibility of extension. What is particularly interesting, the cost of entry in the DFA were 33.3 thousand dollars, and a fairly high threshold for the share of investment in Russia.
Another Pithom art treasures worthy of note is the "Collection. Photoelectric effect" operated by "Agana". Estimated value of its assets of almost $ 500 million, the term of the Mutual Fund - 15 years. Property of the fund are about 700 thousand photographs from the archives of Alexander Rodchenko, Henri Cartier-Bresson, Roger Fenton, Giraud de Pranzhe daguerreotypes and photographs of many other legendary photographers. According to some, is the largest in terms of mutual fund assets in the world of photography.
In vino veritas
Perhaps the most exotic kind of investment are increasingly gaining popularity investments in wine. For centuries, wine was considered a true art, which is able to understand the units. Today, even great art can be called investing in the drink, which cost a few years could increase tenfold.
By some estimates, the secondary market for high-end wines are currently estimated at 8 billion euros. Drink some varieties, especially productive years are yields of several hundred percent over the next 10-15 years.
In addition, sometimes wine, paintings of great masters, or unique jewelry, sold at the auction, not giving in this case the cost of the artwork Dali and Van Gogh. For example, in 2010. went under the hammer is the most expensive bottle of wine: Chateau Cheval-Blanc 1947 harvest. for the fabulous sum of $ 304.375 thousand (by the way, its estimated value is much lower - 150-250 thousand dollars).
For another legendary wine is a true story. Shipwrecked 1907 Heidsieck & Co. Monopole Champagne - according to some sources, the most expensive to date, the wine in the world - was intended for the Russian Emperor Nicholas II, but during the transportation of the ship on which he carried, was sunk by the Germans. As early as 1998. bottle of wine, now representing the cultural and historical value, were raised from the bottom of the Gulf of Finland. The cost of one bottle of this now - 275 thousand dollars
Meanwhile, as expensive wine very rarely buy for investment purposes - usually for the legendary beverage line up private collectors, and disinterested judges, which is important, not the investment attractiveness, and possession of a legend.
Unfortunately, in this sphere of Russian investors still no luck. In our country there is no secondary market for wine and alcoholic beverages may sell only to companies that possess the appropriate license. But the Russians (I must say, very wealthy Russians) can benefit from special funds and buy drinks on the Web at online auctions and as virtually to translate them into special storage facilities, located somewhere in Europe. At the same time bring your precious home purchase for resale connoisseur will not succeed.
By the way, before they become full owner of the collection of Burgundy and Champagne, the investor will have to transfer to the fund a round sum. The minimum contribution amount of 20 thousand euros and above. And then - just like in the asset management: investors in fixed portfolio manager, with whom he negotiated the details of the transaction, from crops and varieties of wine, finishing with the terms of its storage. In addition, the personal manager will track changes in the prices of the assets acquired and advise on the future of drunken investment.
Reasonable investment
"Art requires knowledge" - so said Bertolt Brecht. Investment in art requires even more knowledge, good intuition and a thick wallet, we can add. This is probably one of the few types of investments, which, when successful outcome will not only serious income, but also the emotional satisfaction of owning something truly great and wonderful.
27.07.2012, 09:58
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