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Старый 27.07.2009, 17:16 Язык оригинала: Русский       #1
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По умолчанию War of the Worlds. ART AND INTERNET

Emil Trochu. Ewen, July 2009

propose to your attention an article from the magazine Even on the relationship of the Internet and the art market. I hope that she might be interested forumistov or say better, some of them

A handful of wealthy collectors and artists of the stars continue to live in their ivory tower, but the art market has become much less hermetic than before. Some denounce the system of values, divorced from reality, but the double effect of the digital revolution and economic crisis, has gradually led to a change in habits. Here is our attempt to describe the current situation in the world of art - between the continuously increasing virtuality and democratization.

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The fact that the Internet is radically affected the music industry and film, obviously. All future changes is difficult to predict, but the format of mp3, streaming, and the emergence of sites like MySpace and irrevocably changed the proposal professionals, and ways of music distribution, and habits of consumers. These changes consumer habits noticeable in the case of consumption of non-material values, but all we are doing more shopping online: We buy clothes there, the TV ... or a work of art. Of course, the scope of the art market is not available to everyone, but the actors in this market are closely watching the behavior of their potential customers at the right time to adapt it to new needs. They started using the Internet (it must be said, without much success) with the 1990's. However, this market is not homogeneous: in the case of a sale of works of so-called "classified" of art (approximately 1960) is difficult to do without the expertise of the work, making it difficult to sell it online. It is much easier to sell contemporary art on the Internet. Maneuvering between the traditional art market events - fairs, exhibitions, auctions and auction - and a new, dematerialized territory - virtual gallery, platforms and websites, sell online, market participants are trying to instill the art new economic model. The duo of art and the Internet have not yet said its last word.

The Temptation of the Internet

It is no accident leading auction houses have not yet developed on the Internet is nothing revolutionary: sothebys.com, whose creation was heralded by trumpets, they failed miserably and now survive on eBay. Christie's, having learned from bitter experience of his rival, is satisfied that transmits over the Internet auctions in real time and provides its clients the opportunity to participate in them online. One would expect that the reputation of Sotheby's and Christie's will for their clients sufficient safeguards and encourage them to use the Internet to participate in the auction. However, the vast majority of transactions are still done the traditional way - in the Hall of Trade: virtual transactions raise suspicion of the buyer, who does not know how to solve the issues of identification products, its authenticity, validity prices; he was concerned the inability to identify the person putting the product on sale . We can therefore say that the members of the art market are widely use the Internet, but the configuration of the market from this use is not fundamentally changed. Sites galleries serve as virtual directories, but the bargain the buyer comes in a real gallery, the fair, in the salon. All are clear benefits of the Internet in terms of development potential sales, but investment in art, requiring significant investment and based on subjectivity, still do not get along with the virtual.

One for all

Some specialized sites were able to better adapt to new data: Artnet, is recorded in many prestigious international galleries offer works by famous artists - photos by Marina Abramovic in a series of "Merry Christmas", created in 2008 and sold in the gallery Guy Bertshli in Serbia, the work Soulage in 1955 from the Paris gallery Hopkins Küsten. New York-based firm Artnet present in the European, Chinese and Russia's markets. This company is also a database, and now for sale online, and specialized journals. At the site you can find the names of the most famous contemporary artists whose works are for sale and galleries can be purchased either by logging into contact with the gallery or at the nearest of the regularly organized private sales. Just like any other trading company in art, Artnet closely following market trends: the success of using "street art", from 7 th to 23rd July, she arranges the sale of urban art, which will among pochih exhibits works by Jean-Michel Basquiat, Neck Face and Ronnie Ketrona . The Internet allows galleries and dealers, depending on their geographical location, grouped under a single flag and bring the potential of cyber-customers.

Virtually slippery ground

However, Chapman and Chapman remains in the virtual world - for the success of business operations is necessary that the artist was known. The situation is paradoxical: twenty years after the birth of the Internet, and despite the fact that the volume of online transactions has reached 50%of the total volume of traditional trades, no one has yet found a way to enable trading on the Internet a powerful incentive. In addition, cyber-trading relationship with its governing legislation, are fraught with incidents. From the outset, bidding online violating the national law of the buyer, which could not but lead to numerous lawsuits. Even today, companies like eBay call attention to the French supervisory board to bargain, which states that on average one out of three internauts dissatisfied with the result of their purchases on the Internet, mostly because they bought a piece of art was forged. But even if we do not address this particular issue identification poizvedeniya art, the global problem of buying art online - is the lack of privyyanyh criteria for determining the value of works of modern art: the buyer is alone, without a gallery owner with whom you can talk without the quotes which can be explored, without visual contact with the product, put up for sale.

Kingdom Website
 
And true: main entrance to the art market remains inaccessible for the vast majority of artists working in anonymity, but through the back door, they fall into the infinite unknown space. Following the example of the music industry and sites like MySpace in the field of fine arts on the Internet are growing like mushrooms. For example, the site Artisho, established 3 years ago Laurent Martino, podvolyaet artists free place where their work (up to 6 images) and sell them. The main purpose of this site - free of charge to support the artists: the site owner does not take commission, does not accept paid advertising, it just found a few paid options to obespchit a minimum voznagrazhenie. For three years the number of registered users has increased significantly, reaching far 3000 people. Articité, Artismose, Artquid ... most sites adhere to a policy of free. The money they receive to exist by placing advertisements on their pages or by creating paid subscriptions, allowing Internet user the opportunity to improve the presentation of their works.

Depreciation art

All these sites give some of the artists whose works were probably never would have been taken to the gallery, sell them on the Internet. But we should not forget that they are completely ignoring one of the fundamental components of the art world - the notion of expertise. Indeed, "all members of the art world is constantly referred to the expertise of modern art - a very risky activity that carries a large element of uncertainty" - says one of these parties. Without the expert art of becoming an ordinary commodity of general consumption, and a collector bought it on the Internet, just as he would have bought a pair of shoes or a book. In other words, the aesthetic value of art and the artist's status is determined primarily by the judgment and acceptance of actors of the art world and only then - the recognition of the public. World distribution of virtual art, which is characterized by "giperdemokratizatsiya" Art is located at the opposite pole of the "traditional" art market, with its elitism, it creates a kind of creative magma, in which the eye connoisseur nothing could make out, "a medley of artists of the day off" -- summarizes George Ranenkel, one of the creators of the virtual gallery Artfloor. This gallery, positioning themselves between the two extremes described above, for almost ten years, she sells the curator works of young artists. Its advantage: the lack of space, thereby reducing costs and lower sales prices. One can say that the gallery serves as a step that allows artists to start working with this gallery.

Cyber Gallery Artfloor, has found a balance between the expansion of the art market and the filter needed for the selection of artists from the crowd "creators" are much more adroit in using a computer mouse than with a brush - one of very few successful examples of the concept. The rarity of this shows how desperate art world resists the Internet. Paradoxically, it is almost a mission, which in principle should underlie all galleries - look for young artists, updating the proposal. But in these times of economic recession, very few take the risk associated with the opening of new names. But among the niche products with high value, affordable only to a handful of the richest collectors, and the seemingly endless and chaotic cyber-crush should be a place for high-quality art at an affordable price!




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Эти 18 пользователя(ей) сказали Спасибо LCR за это полезное сообщение:
Admin (27.07.2009), don pedro (27.07.2009), DSF (27.07.2009), eva777 (28.07.2009), Glasha (06.04.2010), Grigory (28.07.2009), Jasmin (27.07.2009), kozhinart (27.07.2009), MarinaK (29.07.2009), Ninni (02.08.2009), qwerty (28.07.2009), SAH (03.08.2009), Samvel (02.08.2009), Veronic (02.08.2009), Евгений (27.07.2009), Кирилл Сызранский (27.07.2009), таша (27.07.2009)
Старый 02.08.2009, 14:06 Язык оригинала: Русский       #2
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I think that the internet allows the artist to live wherever he wants. In the woods, the mountains, the sea ..... In such circumstances, you can enjoy life and at the same time be in the thick of things. You can choose the gallery that you want to cooperate, even if they are thousands of miles from the artist. Can show their work at the same time all over the world, you can sell paintings and with considerable success to those people who in the absence of the Internet would never not buy them!
I think that not all artists can live in a big city and fruitful work there. Often vanity delays ......

And the big auctions, too, will find himself there, but perhaps with time
Thank you for the article!



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Старый 02.08.2009, 14:24 Язык оригинала: Русский       #3
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I think that the internet allows the artist to live wherever he wants. In the woods, the mountains, the sea ....
Unfortunately, so far that the Internet in the mountains and the woods are rare.



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Старый 02.08.2009, 14:48 Язык оригинала: Русский       #4
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Unfortunately, while that the internet in the mountains and the woods are rare .
is a matter of 5 to 10 years.



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Старый 02.08.2009, 15:36 Язык оригинала: Русский       #5
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Unfortunately, while that the internet in the mountains and the woods are rare .
A CellPhones? Also not everywhere or what? (if there is mobile telephone, Internet and so is not it?)



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Старый 02.08.2009, 20:20 Язык оригинала: Русский       #6
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A CellPhones? Also not everywhere or what? (if there is mobile telephone, Internet and so are not there?)
But not everywhere. In remote places accept only satellite phones and no Internet.



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Старый 02.08.2009, 20:32 Язык оригинала: Русский       #7
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But not everywhere. In remote places accept only satellite phones and no Internet.
And tell me pozhalsta, cell phone and satellite phone is not the same thing really? And these new (I Pod) or something like that. which is connected to the Internet and a lot of bloat in it is that something else? (I just do not (do not need me) is already four years), and I watch (on advertising) to them and shoot video, and connect to the internet ..
I thought, once mobile telephone (satellite phone) there's the Internet is, where the signal is. Not?



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Старый 02.08.2009, 20:43 Язык оригинала: Русский       #8
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NATA NOVA, the link between conventional mobile phones by means of antennas. No antenna, no relation, in this, even in the villages there are problems with communication. And in deserted places it is not there.
  Internet use in the mobile itself, but it is also in the field of communication.
A satellite receiving anywhere in the desert, taiga, etc.



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Старый 02.08.2009, 20:54 Язык оригинала: Русский       #9
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gans, I looked at a map of our region with marked areas covered by the network Megafon. There are a few "white spots", with heels, but there are already quite pystynnye place, no shelter. And throughout the rest of the field-no questions, call me, I agree.



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Старый 02.08.2009, 21:04 Язык оригинала: Русский       #10
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And where you can "enlighten" about satellite communications and mobile? (Cheto quite uncomprehending) .. I do all my life thinking that it was the same thing (more "mobile call" is yet another?)



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