Russian art market for contemporary art in terms of marketing

[Peter]

Сообщение от iside

 author no matter what kept commitment to classical marketing , or do not know or do not attach much importance to what is now " advanced marketing " is called " promotion sots.setyah " , and specialized internet sites and believe me , I know whereof I speak.

ISIDE here prava.Klassichesky marketing in today's conditions does not always work . New times require new methods , globalization, developed internet.Hotelos be found efficiency " knows about ISIDE" and if it applies to the Russian market.

[iosif]

iside, it is , indeed, about the Russian market , as clearly stated in the title . And it is not a whole but only a part thereof , as mentioned in the text. And about the lag in five or six years is also true, because while it is the norm . But in 1991, when I wrote the first textbook on advertising, we lagged fifty years . So all is not lost.
The second important point - I only write about what I know personally . This , of course, and plus and minus . I personally standard marketing procedures and skills allow to achieve acceptable results . By the way, the internet and social network response I give a little , it would be very interesting if you shared your knowledge .
Yet it seems to me that the standard marketing does not exhausted in the Russian Art business. Especially considering the fact that its members are still debating is whether the goods in what they sell .

Added after 16 minutes
anik, than you my Russian does not like ? Lay out like normal . And that the terms non-Russians - well, there is. Not everyone in the world invented only our compatriots .
Article certainly not popular science . And not pseudoscientific . A simple application , there is such a good -language term < ! - ~ 1 ~ ->
And about poop agree with you , I do not like them too . Because to them , and do not concentrate . In my opinion, it is not art , and who thinks differently - so we have a free country <! - ~ 1 ~ ->

[Peter]

iosif, as people have had acquaintance with the work of Kotler et al, " Consumer Behavior " for example, I want to see about your definitely interesting popular science articles . Task of promoting contemporary artist from scratch due to a number of slozhnostey.Osnovnoy which seems unusually high degree of risk , because the goods is unique and has essentially the evaluation criteria to promote analogichnym.Dlya need expensive measures to create demand , as the demand for this " new product" on essentially absent in principle because of its specificity. Further, in today's society a role in the acquisition of works of art at bargain prices is not playing the role of an investment component , which the young 'product' also sell net.Tak which artist will gallery ? Correctly , that whose future ( or existing ) potential associated with the lowest risk . And it is quite well-known artist , and let the margin is small , but a guarantee of return of money spent ( and time) is available.
About the relationship of the artist and galerei.Horosho when all sold well and everyone is happy .. When the " not go " artist or " gone" but saturated the consumer of this gallery , then ... what? Gallery in his cage with sufficient " bench " reorients them their clientele , and the artist returns to his studio, to overflowing clogged as properly noticed , piles of unclaimed works ... " Plastic " consciousness of modern man , sliding on the surface of the cultural life and lack of time to look inside , it's " insensitivity of the soul" - the same factors do not facilitate the acquisition of works of art, and in fact so is every canvas imprinted on it with internal combustion " man the creator " , the food does not allow you to turn mankind into a kind of robot.

[Михалыч]

Modern buy. And I'm including . And others know who is buying . And not one .
Just buy modern ones who understand that this is the segment where neraskruchenny can ( and eventually will love and will ) shoot the most .
Purchased by those who can not invest a year or two or five , and 10-15-20 . Although more often bounces vystrelivaya )))
A market is not visible , it is because they are buying more modern not in galleries and at auctions and from the authors. Therefore, the market is not visible )))

[Кирилл Сызранский]

Сообщение от Mikhalych

Modern buying.
And I'm including.
And others know who is buying.
And not one.

Do ten?
<! - ~ 1 ~ ->

[Artoil-A]

Сообщение от Peter

To promote the need expensive activities to generate demand , since the demand for this " new product" is essentially absent in principle because of its specificity ...
 Further, in today's society a role in the acquisition of works of art at bargain prices is not playing the role of an investment component , which the young " product " is also not ...
So which artist will sell gallery ? Correctly , that whose future ( or existing ) potential associated with the lowest risk . And it is quite well-known artist , and let the margin is small , but a guarantee of return of money spent ( and time) there ...
Gallery in his cage with sufficient " bench " reorients them their clientele , and the artist returns to his studio, to overflowing clogged as properly noticed , piles of unclaimed works ...

Simply was to determine the demand for goods of a certain quality art more 25 years ago . But only a few dozen artists could learn to produce it . Therefore, the art market now has pent-up demand .
  Accordingly illiquid blockages in the workshops of these artists do not. Many of them are organizing cooperatives to sell their paintings, fearing contact with the criminal or incompetent gallery owners . Therefore, the exclusive contracts in top artists are not welcome.
  We must understand that the path to success strictly individual artist and gallery owners I have not seen that show it and not slide into crime , and not every artist will pass this way.
Especially for an artist there are legal overseers - tax that dictate quarterly payments to the budget and funds and thus determine the required level of output.

[anik]

In contrast to the brilliant comment Peter would call an article not popular scientific and pseudo-scientific . Science there as sulfur in the match . Number of English words written in Russian letters , annoying - why is that? For pseudoscientific ? Joseph , you have trouble with the Russian ?

Nevertheless, the overall impression of the film positive . Always interesting to see the personal experience and not verbiage local activists theorists.

I think Peter 's touched a nerve problem by formulating it as a " Plastic " consciousness of modern man , sliding on the surface of the cultural life and lack of time to look inside , it's " insensitivity of the soul" - the same factors that are not conducive to the acquisition of works of art , and it is precisely such a each canvas imprinted on it internal combustion " man the creator " , the food does not allow you to turn mankind into a kind of robot. "

Peter speaks of the works of art, while I think about Joseph izoproduktsii . And it is fundamentally different things.

Removed

Potential buyer confused he does not know what is good and what is bad, what is true and what is false . And until it is restored to the rights of the very concept of art, of any market it can be no question .

[iside]

Сообщение от anik

......

In my opinion, this maxim worthy ban.

Dear administration, take action.

[Jasmin]

Сообщение от anik; 2916171"

The potential buyer confused , he does not know what is good and what is bad, what is true and what is false .

Quality " potential buyer " - also food for thought . <! - ~ 7 ~ ->
 "Good" buyer (a priori knowing what is true) does not require mastication , what is good and what is bad .
 Trained, versed in the art of customer always knows what he wants , and it is impossible to confuse .

[Сергей Дородный]

Сообщение от Jasmin

 Trained, versed in the art of customer always knows what he wants , and it is impossible to confuse .

Jasmin, illustrate your statement amusing case.

One of my good friend brings together a collection of modern painting. I help him in this .
 And so, after a leisurely discussions infrequent meetings ( with photo images) it was decided that he wants to buy from someone " of Vladimir " .
 We went to the gallery ( the name does not say , Do not cry for advertising ) , and began to discuss with gallerist purchase. At that time, the most interesting works of the Vladimir ( in the price range selected ) were 1 and 1 work Kournikova Kokurina work . Well porazglyadyvat from all sides, my companion leaned toward the purchase of Kournikova . Then behold , a long discussion , I decided to go out to buy some water , I thought - let me himself without price dozhmet , knowingly successful businessman . Go back - to meet fellow , pleased with the picture .
Well , I ask, who bought it?
- Berdnikova !

( Vladimir Berdnikov , Honored Artist of Russia , Roslavl ) .