How to unleash the artist

[kozhinart]

Read the translated article (art-coaching http://www.life-coach.org.ua/),
Now a few tips on marketing.

Sale of art - this is a competitive enterprise. We have already talked about how important it is to properly expose, but in addition to this, you still must take care to look a particular way, rather than as yet another artist of a thousand.
If a collector is $ 3000, and he intends to spend it, then he either buys a picture you have, or have another artist. So it makes sense to increase the likelihood that selection will be made in your favor.
Often you have to show some skills more than just talk in the kitchen. Most of today's collectors are considering the opportunity to talk with the artists as part of their business. They are visited by creative events, exhibitions, gallery events, attend the workshops, talking with dealers and associates.

So, when are you going to act as his own manager, you must be willing to make a lot of talk. Even if you do not sell in his shop, but only through galleries, art dealers have always favored artists, socially adaptable and open to dialogue, rather than a gloomy wildly silent type. Some art-producers, especially those who are willing to invest in your money, put forward as an indispensable requirement - learning the art of the artist's talk.
Once I attended the opening of the exhibition «Petite Picasso» Alexandra Nechita, who was only 12 years old at the time. Not only is it beautifully spoke before a crowded gallery, she could smart and interesting to answer questions for people older than her three times, and there is no doubt that this too has affected sales.

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If you do not just overcome the fear of communication, practice on friends and relatives, if you have problems with complex issues, prepare all the possible answers and rehearse them. Ask your friends to ask you embarrassing questions, to put in an awkward position, so that even the most difficult situations you are not lost.

Whenever you talk with customers, to establish common interests, learn about their preferences for that of your art they like, ask what price ranges they are comfortable. Ask questions, like the "What genre do you prefer, still lifes or maybe painting scene?", "Does it matter to you the size of the picture?", "Do you like the blue or may be more red?" And do not forget to "bargain" as they say in the business. If you feel that the customer is interested, but not yet ready to shell out the money, ask him to "closed" questions, which bring the decision: "This is what you were looking for?", "Would you like to take a pause for thought?", "We can consider the option of paying a part of? "Do not expect that someone will beg you to sell him a job, it happens rarely. But do not grip the customer into a corner. Simply react to those moments when the client is seriously ready to buy. When you have experience, you learn to recognize those moments.

A few extra moments in marketing:
Look at what the art is sold in very different circumstances, it is quite instructive. Observe the buyers and sellers, determine what sales techniques work and which do not, and maybe some work on the show, but useless in the studio. If possible, find out what sells best and why, learn everything you can, dealers and fellow artists on how they promote and sell the paintings.

Do not hesitate to take discounts. Do not reject the direction in which you still do not work due to personal preference, philosophy or opinion of others. When I do this, you are depriving yourself of valuable experience. Eg. Studying the art marketing, I noted with interest that many artists are looked upon with disgust at some popular commercial galleries. I'm probably not a big fan of products that exhibit these galleries, but when I hear that they are sold at several hundred thousand dollars in the opening night, I want to know how they do it, and you should be interested in this too.

In a sense, the art world is too fragmented. Instead, to interact, cooperate, learn from each other, many artists in their aplomb neglected art of others, rather than to learn successful sales and include similar model in their marketing. Just remember that there are no right or wrong art. And as long as the sellers do not violate the laws, not impose a buyer in an intentional mistake, there is no right or wrong way to sell. Every time a young collector buys art, this is the first of its purchase of the most difficult. After that, he would no longer be so hard to sell anything. Therefore, this first sale is always to congratulate the artist who made it.

A few words about the prices. Many artists do not like this topic. But you have to be pragmatic here. Once the picture is drawn and moved beyond the easel, she immediately falls under the laws of the market, like any other product or service. And you, in turn, should be able to successfully move from the creative mode to commercial.
As I've said, people expect a favorable for a price and value that acquire. Good rule of thumb, whenever you are not sure how much your work, look around and compare what is offered by other artists. The market always dictates the rules and, moreover, that it will orient the buyer first.
I can not even tell you how many times I meet with the same picture: on a group exhibition you walk between the stands and see a cut price: $ 2000 - $ 1800 - $ 2250 - $ 10.000 - $ 1750 - $ 2300
I stop and think: what it is, here are 10 000, from which they here? Of course, it could be painting the price of 10 000, but somewhere in another exhibition, in another segment. In the group where the average price 2500 price in 10000 is totally inappropriate and may cause only a curiosity. And absolutely, that never the work will not immediately sold.
Therefore you should choose a circle corresponding to the price list, where you are now.
If you and then you can not assess their skills, get a reasonable hourly rate, calculate how much you spend on average on the production of paintings, add all your costs for materials and other costs associated with the sale and get your price!
As if you do not like not Blow out price from the air. And do not compare yourself with the artists whose achievements above yours. Be honest about its place in the hierarchy of fame, wealth and accomplishment. What do you personally think of your talents do not matter in terms of how much you really stand on the market. You can sincerely believe that as good as Picasso, but that does not mean that the picture would cost millions of dollars.

The same is true in reverse: do not put a price so low that you do not take seriously. I have often encountered examples in which artists make this mistake. Once I got myself into a situation where the artist sells the work of 30 to 50 dollars apiece, and the most expensive painting was worth $ 300 I thought, oh, I'll buy them a dozen, probably. And then he changed his mind because I thought it was too suspicious. Now, the artist exhibited in the best galleries, he made a huge leap in her career with professionals who know how to appreciate his art, and now the price of his work are much higher than the average. But how many papers he sold before losing their benefit?

If you want to experiment with their prices - go ahead! This can be a great way to test your idea as to how much you're worth. Get a view of collectors in this respect, and come eventually to the most comfortable for both parties to price list. What not to do is to rush from side to side, then raising, now lowering the bar, confusing themselves and the buyers.

And most importantly - an ability to justify their prices, when you have them already formed. Not only do some abstruse way: your arguments should be clear and understandable for anyone interested in purchasing. Prices for art has always been hard to understand many people, and your goal is to help them in this. Because when there is clarity, we can expect to sell.

Now let's look briefly at your career in perspective. Career artist takes many decades, and at some point in the future you and your work will appear in the passive period, when the best thing you've done is left behind. In other words, your resources are now more in the past than the present and future.
Preparing for this period should begin right now, that you not only have developed as an artist were recognized, but also ensured the maximum financial benefit in terms of competitiveness of your creative time. Imagine for a moment that your picture - it's the currency you put in the bank to deposit his retirement. You create a canvas on a daily basis, some of them sell on their current needs, but the best part - save for the future. In the same way as you grow in her career, rise in price and your work.
Many artists have had the opportunity to see the fruits of his efforts during his life, secure a decent living. But after leaving, they left their children and grandchildren are generous enough capital for a comfortable existence. You can do the same thing, albeit not in such a large scale.
How then to create such a "fund"? First, do not ever sell all your best pictures, leaving only what is not for sale. Always keep in your own collection paintings that characterize your work in its development. Something from the fact that you are especially inspiring, something that promotes a common understanding of you as an artist. Keep enough pictures to fully present his creative path to whom it will be interesting.
I have visited dozens of old artists over the years. Some of them have kept hundreds of works, the other practically nothing. And in the latter case was especially sad if the artist's work during his active pores are not brought him a fair reward. Years later, the value of his work certainly has grown, but now he can not enjoy their fruits.

Comes a new generation of collectors, representing different segments of interest in art and your work will be attractive not only for old clients. These new niches will be more open to work that was done decades ago by you, rather than to the work of young artists. It will be people who can not even born yet now, when you create your art. And when they come, be ready to show them what they care about.

Be prepared for the fact that collectors will want to buy, and the picture they want to show. Believe it! This retrospective only works in the arts and you're lucky its members. It's almost like the beginning of a new career at a time when peers are experiencing a decline. Do not worry that your new work did not cause the same interest. Your last job ever could be become a successful sale for your grandchildren.

And by the way, remember all those records that you have conducted over the years? All of these documents carefully collected in a folder? Do not they now are absolute proof of your creative career for young dealers? Not only do these material witnesses are kept interesting autobiographical facts, and certainly mislead a couple of young toothy dealers. There will be a trail of your entire life, leading up to the door to the studio.

Part 1 - http://www.life-coach.org.ua/bib%204.html

[fabosch]

You know, sometimes it's just a distillation of the book titled "Techniques of sales," "Wonderful seller," How to become millionerm for 10 hours, "" How to Win Friends and Influence People ", etc. etc. I, personally, just literally sick (actually, just did a physiologically) of all of this set of instructions that make people in the vending machines, dating, zavoevyvaniyam confidence. So remember just network marketing, young people, robots in ties with bags on their shoulders, and with burning eyes of greed ...
Of course, I exaggerate slightly, but still think that the artist is unlikely to remain an artist when will all that is described in this article

[Fed]

Сообщение от Seriy

In a country of millionaires more than the artists!

You just think positively.
And here are my calculations: the Samara <!--~ 1 "-" branch of the Union of Artists-126, say - that almost did not take the young. Ie can be safely total figure Samara professional and amateur artists to take the 600 souls. In terms of population, in Russia, 70,000 artists. If they navayal neplodovito to 50 paintings a year, for 20 years=70,000,000 paintings. And then there are the CIS, ie 120,000,000 just in time "independence." And all draw, draw. Ecological catastrophe.

[artcol]

Сообщение от Fed

You just think positively.
And here are my calculations: the Samara <!--~ 1 "-" branch of the Union of Artists-126, say - that almost did not take the young. Ie can be safely total figure Samara professional and amateur artists to take the 600 souls. In terms of population, in Russia, 70,000 artists. If they navayal neplodovito to 50 paintings a year, for 20 years = 70,000,000 paintings. And then there are the CIS, ie 120,000,000 just in time "independence." And all draw, draw. Ecological catastrophe.

There are 2 union, but also CXP tvorchesiky Union of Artists.

[Кирилл Сызранский]

[QUOTE="Fed; 1364131]said - that almost did not take the young.[/QUOTE]

No, more recently, the young of some typed.

[size="1"]Added after 3 minutes[/size]

Сообщение от "Fed

Ie
can be safely total figure Samara professional and amateur artists to take the 600 souls.

Too bold.
Indeed pishushih much less.
Many teach, are engaged oformitelstvom, work on the painting of churches.

[dedulya37]

Сообщение от "Fed

If they navayal neplodovito to 50 paintings a year

Where is it you see, dear to some, even a super artist gave one work per week for 20 years?

[Peter]

Сообщение от fabosch

, but still think that the artist is unlikely to remain an artist when will all that is described in this article

It's all true, but .. if there is no permanent galleries, there is no possibility to invite the art- Director, artist granted only to himself
and his paintings inevitably become "the director himself," someone this knowledge can prigoditsya.Ili there other options?

[Кирилл Сызранский]

Сообщение от dedulya37

Where did you see, dear to some, even a super artist gave one work per week for 20 years?

Fed adjusts the figures for his theory: a lot of artists, the paintings have nowhere to go and they should therefore be worth a dime.

Added after 4 minutes

Сообщение от Peter

and his paintings inevitably become "himself directed"

misfortune, since cakes start oven cobbler

A stitch boots pieman,

And it will not go smoothly. (c)

[Fed]

Сообщение от Cyril Syzransky; 1364191"

Fed adjusts the figures for his theory: a lot of artists, the paintings have nowhere to go and they should therefore be worth a dime.

No, I have another theory, painting and so are worth a penny ($ 300 easily).
 But they should be correlated level of the surrounding life. Author of the article I heard last "and repeated to calculate the value of" workdays "+ cost of materials. So count the cost of painting in Russia, or, especially in Ukraine.
Thought - I get the same 200-300 (based on 2-pc. Per month).

[Кирилл Сызранский]

Сообщение от "Fed

But they should be correlated level of the surrounding life.

How much they should cost in this cozy city of Russia in your opinion?