Name (name) Art Galleries - the best way how not to i.t.d

[artcol]

Сообщение от Allena

Artcol, you feel alienated advertiser consultant and a businessman - fused with the business flesh and blood.

I, unfortunately, will not be able to agree, though absolutely deny this assertion is just silly. Businessmen often think that once they are masters, so no one is better they do not know how to advertise their business. Strong delusion! Every ground squirrel in the advertising field, considers himself an agriculturist. Owners come to advertising professionals, pay money, but it is not allowed to work, strangle petty instructions any thought. That, as no one else they can harm your business - it is absolutely right! And many times I had to explain to swear, to persuade them not to hurt yourself! Question: If you're so smart and he know everything, then why did you come to a professional advertising agency? >

And what about cold detachment ... Perhaps each has its own operating principles, the main thing - the result. When I was studying advertising, we were told that more than anything else advertiser should love the "goods"! Me then it's great to wince, and then on their own experience that without this love is nothing really good is will create, you can not do creative work with a totally cool head.



And in my thoughts did not have! "The main thing - the result, and each has its own methods.

Alain, it's understandable. But this is not just a product (and all of these cases - they are about the product, the type of tea), here a man a shows, your collection. This is a very important factor. The money he earns another. And he did not come to any advertisers, professional, as I understand it, just the name of Isis does not like >
A consultant - not advertisers, it's just - advisor, a competent person with whom you can discuss, seek advice. Is that right?