"He refuses to adapt to the market!"

[LCR]

Libération, 3.10.2008

In Paris gallery Maisonneuve an exhibition of the artist Martin Le Chevallier, entitled "Audit".

At that time, as Jeff Koons and Hirst Daniel juggled millions, Martin Le Chevallier inherited the sad role of anti-hero of modern art. His reputation is confidential, the market is narrow, the works are few and malovpechatlyayuschi. But he is obsessed with one desire: to become like those two.

Finding ways to develop your career more successful artist turned to the office of consulting to make an "audit of artistic productivity, the object of which was to be himself.

Читать дальше... 

The result of this audit is inimitable. Visitors can also listen to the recording of audit recommendations.

This interview - part of the "media plan", prepared for him konsaltorom in order to achieve greater efficiency in the development of his career.


Audit is often ordered as a result of poor management. Enterprise "Martin Le Chevalier" also mismanage?

As a former "promising young artist, I had to somehow respond to the approach of my fortieth birthday. If I better manage their activities, I would beat their competitors, and then I would not have ordered this audit.

What are the goals you set yourself?

I was hoping that konsaltor tell me which way I move and what exactly to do. But it turned out that the level of my ambition should identify myself. I were asked to identify the most concrete way, operating with accurate figures and facts, what results I want to achieve in terms of the effectiveness of my work, my artistic and conceptual work, to meet my clients, as well as financial profitability. To do this it was very difficult.

Q. Was your audit limits, what qualities are overarching in your sector of activity, and characteristic neuniformizirovannom stiff competition?

  I do not know, I realized it does not hurt ... Not melteshitsya, stay calm and work with a prestigious gallery, produce quality work, dialogiruyuschie our era, to be sensitive to the aggravation of the socio-economic relations ...

Do you helped this diagnosis to identify your weaknesses?

I guessed about them, but he outlined them far more clearly: too weak prosmatrivaemost career, lack of productivity (12 pieces for 10 years), activities that are too concentrated on France, the excessive presence of male zaraktera features ... I was not young, I refuse to adapt to the market ... My works - it is mostly video, sounds, and processes. Intangible product also collected, but on the art market are marginal. In order for the product sold, to do things.

Audit offers you renounce the use of multimedia in favor of neon. Is your portrait of Nicolas Sarkozy, who was executed by your order a Polish artist, the first step in this direction?

Yes. It seemed to me to make the iconostasis, on Sarkozy's six months after the election - it is a good step which will not fail to bring me fame. It was a great Fair project, which was easy to sell.

The diagnosis allowed to develop some strategies for development, but "aggressive" strategy of conquering the market was immediately rejected. Why?

She was not applicable to me. I'm too old-fashioned.

One of the recommended strategies - it is "repositioning».

Yes, it is mainly that you want to change my image in the eyes of curators. In fact, I need not so much a change as to create the impression that I changed. This - repositioning of the brand, brand. Send the necessary signals, in order that the right people from the world of art supported me ...

Audit advises you to change your appearance, and perhaps even change the name ...

After the study found that, in principle, my name should not hamper international razyitiyu my career. I intend to get a particular mailbox in Dubai - it may help.


Your business plan provides that you must create a "hit", a sensational job ...

Everybody is trying to do the work of Taku, a thing like that from day to day will make you famous for a long time. My Sarkozy was to become such a "hit" ... but to think, we bad it hyped ...

... and create "icon »...

Yes, they can identify the brand of the product. People say: "This is - the product brand Warhol, Renoir, etc.".

Audit offers you also stop focus on the state ...

Yes, unfortunately. I am tied to public financing of the artist ... It felt the liberal ideology of consulting, the idea that subsidized work is unviable, and that the market is always right. However, I sell more and more, I entered a phase of dynamic growth! (This is a recommendation to say that I have everything very well).

And how much it cost you this audit?

10000 euros, and is on friendly fare.

[Евгений]

Сообщение от LCR

artist Martin Le Chevallier

Know who the artist would have .. but just 10 pieces paid, probably not poor.

[fross]

And the truth did everything with a big discount. Saatchi would not pull him. Well and good will - according to the payment.

Gala Here is the place for the answer to your question about a brand without the artist. Smotrte because he himself did not stain, and commissioned a portrait of Sarkozy in Poland.
New collectors are buying is not working and not even artists, but primarily it is a brand. And the creators of brands need full control over them. The exclusive contract is promoted as an artist can break without much harm to themselves, but can not provide the required amount of work or even drink and throw everything in the most unsuitable moment. Whatever investment raskrutchikov justified choose or have already died of single artists (they can add as many such works, and how to market) or not very talented, but with a bright charisma and passion for fame (and he does not need to create anything - just an individual brand) .

[LCR]

Seriy, so the promised story of art consultants.

[Seriy]

rather it is the subject of art-policy establishment of the West, where even a greeting card for New Year bought a graphic designer ...
The artist receives state subsidies to build INTANGIBLE pointless pieces of sound and other things, made them as much 12 pieces for 10 years and feels undervalued! tale just ... read at night and sleep soundly.
He did not turned to art consultants, and to the Audit Committee, are two different things. And, most likely, he wants an audit to continue receiving state subsidies ...

[AlexanderG]

Сообщение от Seriy

rather it is the subject of art-policy establishment of the West, where even a greeting card for New Year bought a graphic designer ...

A u kogo ee nado zakazyvat'?

The artist receives state subsidies to build INTANGIBLE pointless pieces of sound and other things, made them as much 12 pieces for 10 years and feels undervalued! tale just ... read at night and sleep soundly.

Gos dotatsii - eto politika, a material'nost 'iskusstva ves'ma somnitel'na. Kak spetsialist po art rynku i kommodifikatsii iskusstv, mogu skazat ', chto material'nosti iskusstva posle urovnia $ 5,000 -10,000 ne suschestvuet.

[Pavel]

Сообщение от LCR

Libération, 3.10.2008

In Paris gallery Maisonneuve an exhibition of the artist Martin Le Chevallier, entitled "Audit".

At that time, as Jeff Koons and Hirst Daniel juggled millions, Martin Le Chevallier inherited the sad role of anti-hero of modern art. His reputation is confidential, the market is narrow, the works are few and malovpechatlyayuschi. But he is obsessed with one desire: to become like those two.

Finding ways to develop your career more successful artist turned to the office of consulting to make an "audit of artistic productivity, the object of which was to be himself.

Читать дальше... 

The result of this audit is inimitable. Visitors can also listen to the recording of audit recommendations.

This interview - part of the "media plan", prepared for him konsaltorom in order to achieve greater efficiency in the development of his career.


Audit is often ordered as a result of poor management. Enterprise "Martin Le Chevalier also mismanage?

As a former "promising young artist, I had to somehow respond to the approach of my fortieth birthday. If I better manage their activities, I would beat their competitors, and then I would not have ordered this audit.

What are the goals you set yourself?

I was hoping that konsaltor tell me which way I move and what exactly to do. But it turned out that the level of my ambition should identify myself. I were asked to identify the most concrete way, operating with accurate figures and facts, what results I want to achieve in terms of the effectiveness of my work, my artistic and conceptual work, to meet my clients, as well as financial profitability. To do this it was very difficult.

Q. Was your audit limits, what qualities are overarching in your sector of activity, and characteristic neuniformizirovannom stiff competition?

 I do not know, I realized it does not hurt ... Not melteshitsya, stay calm and work with a prestigious gallery, produce quality work, dialogiruyuschie our era, to be sensitive to the aggravation of the socio-economic relations ...

Do you helped this diagnosis to identify your weaknesses?

I guessed about them, but he outlined them far more clearly: too weak prosmatrivaemost career, lack of productivity (12 pieces for 10 years), activities that are too concentrated on France, the excessive presence of masculine traits zaraktera ... I was not young, I refuse to adapt to the market ... Works of mine - it is mostly video, sounds, and processes. Intangible product also collected, but on the art market are marginal. In order for the product sold, to do things.

Audit offers you renounce the use of multimedia in favor of neon. Is your portrait of Nicolas Sarkozy, who was executed by your order a Polish artist, the first step in this direction?

Yes. It seemed to me to make the iconostasis, on Sarkozy's six months after the election - it is a good step which will not fail to bring me fame. It was a great Fair project, which was easy to sell.

The diagnosis allowed to develop some strategies for development, but "aggressive" strategy of conquering the market was immediately rejected. Why?

She was not applicable to me. I'm too old-fashioned.

One of the recommended strategies - it is "repositioning».

Yes, it is mainly that you want to change my image in the eyes of curators. In fact, I need not so much a change as to create the impression that I changed. This - repositioning of the brand, brand. Send the necessary signals, in order that the right people from the world of art supported me ...

Audit advises you to change your appearance, and perhaps even change the name ...

After the study found that, in principle, my name should not hamper international razyitiyu my career. I intend to get a particular mailbox in Dubai - it may help.


Your business plan provides that you must create a "hit", a sensational job ...

Everybody is trying to make Taku work, such a thing, which from day to day will make you famous for a long time. My Sarkozy was to become such a "hit" ... but to think, we bad it hyped ...

... and create "icon »...

Yes, they can identify the brand of the product. People say: "This is - the product brand Warhol, Renoir, etc.".

Audit offers you also stop focus on the state ...

Yes, sadly. I am tied to public financing of the artist ... It felt the liberal ideology of consulting, the idea that subsidized work is unviable, and that the market is always right. However, I sell more and more, I entered a phase of dynamic growth! (This is a recommendation to say that I have everything very well).

And how much it cost you this audit?

10000 euros, and is on friendly fare.

The fact that it is impossible to show how art is not interesting.