Money loves art (calmly, it's just a title!)

[LCR]

Money likes art

magazine «Money Week», 25.08.2008

Ingrid Lyabyuzan


The success story of the Louvre


Ticket outlets loyal to the old Louvre has never been so stuffed with bank accounts. Praise him immeasurable - Time magazine has devoted to this museum records, which stated that the Louvre - the most popular museum in the world. Last year, he was visited by 8.3 million viewers, two million more than the British Museum, and almost twice as much as the Metropolitan in New York. But financial manna from the Louvre is not beholden to its visitors.

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In 2001 the post of director of the museum was named Henri Loyrette, who turned the classic, slightly old-fashioned museum «Louvre Inc. "(As Time calls it), well-organized and profitable business. Louvre has become a real brand, it is exporting, organizes an exhibition of his collection of exhibits from around the world - in Atlanta, Oklahoma City, in Kobe, Valencia and Macau. But most important: the Louvre Acquires offspring - a network of museums under its brand name, which will pay him a royalty (the system of "Guggenheim").

When the Louvre decided to allow the emirate of Abu Dhabi to host your own Louvre, the scandal broke. In cultural terms, in fact, this solution can be condemned. In financial terms, it is extremely profitable: over 30 years, the Louvre Abu Dhabi will pay the French museums 1,3 billion euros. The Louvre (a real, French) will receive $ 600 million for the right to use the name "Louvre" for 30 years and 300 million for other services, in particular, for the transfer of 300 works of art from their collections for temporary storage.

The second mini-revolution was an address to the museum's policy of private donations, with which so successfully operate museums United States. Henceforth, the Louvre has learned the methods of their American counterparts - in the museum organizes demonstrations with the presence of celebrities from show business and the world of finance. In June, 270 guests laid out on 10,000 dollars for supper in honor of one of the galleries of the museum, at the feet of Nike of Samothrace. After dinner, the cream of society were able to relax, listening to Duran Duran concert under the glass dome of the pyramid. In total, this party brought the Louvre 2.7 million dollars.

In 2007, the donations brought to the Louvre 49%of its revenues, which amounted to U.S. $ 390 million (excluding payments from Abu Dhabi). For comparison: in 2006/2007. Metropolitan collected "only" 291 million.

Finally, the last sign of a strong transition Honorable French institutions to modernity: the Louvre began to exhibit the actual art. Example - the exhibition Jan Fabre with his "Self-Portrait in a very large worm in the world." Purists clamor. Lovers of modern art are jubilant. Realists understand the power of contemporary art.

You will be pleased to know that there is a sector that has remained unscathed - this sector of art, especially modern and contemporary art. In this area, the records change each other. Paid dearly for art - it is chic!

Good manners require that works of art bought more than they were assessed. Thus, "A pond with water lilies" Monet was bought at auction for 51.7 million euros - the highest price, which ever reached the Impressionist paintings. The name of the buyer is not disclosed, but it is impossible to assume that Abu Dhabi has started to purchase accessories for one of the 5-and museums, currently under construction in the emirate?

Other buyers of fine arts is not so inclined to anonymity - the recent acquisition of Al-Thani, and Abramovich did not go unnoticed. Abramovich's fortune is estimated at 12 billion dollars. He made himself a little gift, bought for 33 L. Freud and Francis Bacon triptych for $ 86 million. Al-Thani, prefers the art of Islam, for whose works he had already laid out many millions of dollars. The arrival of the billionaires on the market, as well as the Gulf countries, which compete with each other in the drafting of prestigious collections, art dealers dispelled concern: the future of this sector the most that neither is on a rainbow!

Can we talk about the risk that a speculative bubble? Interest in contemporary art is growing, growing and prices. Richard Price, who in 2001 was worth 60,000 dollars, now estimated at 6,000,000. Works of Bacon, which can be bought at auction for $ 10 million, sold for 80 million

From such a rise in prices for many dizzy, I want to test myself in this field. Banks are also sensitive to this growth, more and more willing to give out large loans for the purchase of works of art. In order not to suffer from falling stock markets, buy pictures!

According to Ben Lewis, a British specialist in contemporary art - and typical British humor - a few major collectors are willing to accept in his coterie freshly collectors. The reason is clear: to buy a brand new picture, breaking all records - and the cost is already linked to form assembly takes off, as if by magic: "It seems that the more rampant crisis of banks, stock exchanges and real estate, the more money the rich invest in art."

[Vladimir]

Сообщение от LCR

In June, 270 guests laid out on 10,000 dollars for supper in honor of one of the galleries of the museum, at the feet of Nike of Samothrace. After dinner, the cream of society were able to relax, listening to Duran Duran concert under the glass dome of the pyramid. In total, this party brought the Louvre 2.7 million dollars.

We have a similar "service" in the 1990's, he said, was whether the Hermitage was, whether in Peterhof (as possible). Weddings, banquets, corporate parties. Wrongly, perhaps, elevate. Evil tongues.

Richard Price, who in 2001 was worth 60,000 dollars, now estimated at 6,000,000. Works of Bacon, which can be bought at auction for $ 10 million, sold for 80 million

Richard Prince - Richard Prince, a very expensive artist, famous for the large-scale photo. The most famous thing - Marlboro cowboy (kollazhirovannye advertising of cigarettes).

[LCR]

Сообщение от Vladimir

We have a similar "service" in the 1990's, he said, was whether the Hermitage was, whether in Peterhof (as possible). Weddings, banquets, corporate parties. Wrongly, perhaps, elevate. Evil tongues.

I have been told whether about Ostankino, whether on the Archangel, I do not remember.

Сообщение от Vladimir

Richard Prince - Richard Prince, a very expensive artist, famous for the large-scale photo. The most famous thing - Marlboro cowboy (kollazhirovannye advertising of cigarettes).

Yes, sir, that I gave a blunder: shy:

That's what it means, all the time to translate mercantile subjects (price)

Well, nothing, I will not even fix it, I think, will not mind.

P.S. Still babysitting funnier than the cowboys (although for me, and nurse - decent nonsense)

[Meister]

Сообщение от LCR

for the post of museum director Henri Loyrette was appointed

as practice shows a talented will find themselves at any place ... of course, not everyone may agree with what he did ... in the article barely a word about what he did for the collections of the Louvre, but I think the money went and purchase of new things ...
and in our museums can not even understand what they have (((oh, sadness ...

[LCR]

Сообщение от Meister

in the article barely a word about what he did for the collection of the Louvre, but I think the money should go and purchase of new things ...

No, the Louvre is practically nothing to buy - but it's not Humala ekonomichyaeskih Loirette advances, as financial problems in the Louvre seemed intractable: the mass of the closed rooms due to lack of supervisors, the permanent strike demanding increase is indeed very low wages ...

In general, the manna fell to the Louvre, mostly spent on operating expenses (do not know exactly what it's called) museum.

[fross]

Premises for events and museums rent from us. For example in St. Petersburg available for rent including the State Museum-Reserve Peterhof http://www.tour-m.spb.ru/conference_hall_peterhoff.php.
I think the American tradition of good help for the museums.

In the rising prices of art read amusing anecdote:
- What Mad bought paintings at such prices?
- So do not buy.
- But Mad as all rzberut!

[Meister]

Сообщение от LCR

financial problems in the Louvre seemed intractable

strange, for 8 million visitors, say, 10 euro - is 80 million euros per year. In my view should be sufficient to pay the costs (LCR, you are almost right, they are referred to as material costs). shows the cash flow is somewhere in another place poured

[Admin]

Сообщение от fross

In the rising prices of art read amusing anecdote:
- What Mad bought paintings at such prices?
- So do not buy.
- But Mad as all rzberut!

Anecdote is good, though. The main thing - is relevant.

[JM-G]

Duran Duran concert under the dome of the pyramid

beeee ... : eek: all my Louvre no respect: shy:

[LCR]

Сообщение от Meister

strange, because 8 million visitors, say, 10 euro - is 80 million euros per year. In my view should be sufficient to pay the costs. shows the cash flow is somewhere in another place poured

I looked at the budget of the Louvre in 2006 (the 2007 nd they have not yet published)

In general, as follows: in 2006 the Louvre revenues increased compared to 2005 especially, the increased revenues from temporary exhibitions and donations.

Parishes:

• Revenues from the museum's activities - 72.74 million euros (38,5%)
• Subsidies - 115.87 million euros (61.42%)

Revenues from work:

• Tickets 40.613.853 euro
• Cultural and educational program 2.546.232 euro
• Sales of audio visual products and books 1.354.501 euro
• Activities Auditorium (tickets and selling of various products kulturnyz) 529.404 euro
• Patron of 13,160,805 euros
• Royalties 5.799.241 euro
• Miscellaneous (financial return, etc.) 8,736,000

Expenses:

• Investments - 23.71 million euros (13%)
• Costs of activities - 80.55 million euros (43%)
• Staff costs 81.64 million euros (44%)

The distribution of the costs of activities (large pieces):

• Administration arzhitektury, muzeografii and technology 37.413.218 euro
• Directorate of Cultural Development 17.510.674 euro
• Management of construction 8.529.850 euro
• Administration of 6,078,629 euros
• Conservation of 3,562,551 euros

The great thing about all this - that everyone can look at the budget of the Louvre directly on the Internet