Molotoka turnover for 2013

[Dogel]

Company Molotok remembered key events of the year , announced preliminary results for 2013 , named the most popular categories of users and announced forecast for the development of e-commerce market in the coming years .

The last was in 2013 for the largest Russian trading platform Molotok eventful . Thus, in the first half of the year , the company launched the sale of exclusive clothing (with Internet holding KupiVIP), doubled the compensation to customers for failed transactions (up to 10 thousand rubles . ) And held a successful joint venture with Sergey Zhukov - a popular singer of the band " Hands up! " became the curator of the music section on Molotok. Autumn marketplace held a massive update , in which the resource is acquired modern design, new search logic and easy navigation .

The main drivers of growth companies are products in the categories "Art and Antiques " and " Collecting " : turnover in these categories for 2013 amounted to about three billion rudders , which is 27 %more than last year . The most active growth was recorded in five segments - " Banknotes " ( yoy growth of 50%), " Porcelain, glass" (32%) , "Icons" (31 %), " Stamps , postcards, photos » (29%) and " Silver jewelry " ( 28%). In addition to the main categories in 2013 there was a growth in categories such as watches and jewelry , gifts , music, books and movies - the average dynamics in these segments was approximately 18%for the current year .

According to preliminary estimates by the end of 2013 on the trading floor has sold more than six million lots. Top 15 most expensive lots sold and purchased on Molotok respectively this year , led by two bank notes in 1802 in denominations of 5 rubles. and 25 rubles . , who had gone with the online auction of 4 million rubles. The second cost item - silver vintage Russian samovar , which was bought by auction for 899 thousand rubles . Three most expensive items closes the book "The Apostle" , released typography Mamoniches in the late XVI century . In the top ten made ​​up of products also includes the set of cabinet furniture made ​​of Karelian birch (800 thousand rubles . ) , A picturesque icon " Saviour " ( 650 thousand rubles . ) Gold commemorative coin of 1000 rubles. , Launched in 2007 in an edition of 250 pcs . (570 thous. ) , A rare commemorative coin 1912 " Monument to Emperor Alexander III» ( 560 thous. ) Wristwatch Luftwaffe ( 360.4 thous. ) , Gold earrings with diamonds, created before 1917 ( 315 thous. ) and a collection of varieties of brands SSSRA period 1941 - 1947 . (265 thous. ) . Completing the top 15 most expensive lots sculptural porcelain composition , camera security services " UFA ", silver coaster, painting "Cupid" the first half of the XIX century. and Caucasian checker also XIX century.

In addition to their own activities for the year , the company Molotok analyzed the state of Russian e-commerce market in general and consumer behavior in particular.

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« At the end of 2013. demonstrate the rapid growth of the market by 29%compared with 2012 , growth leader universal online shopping - that they recorded the highest frequency of purchases and loyalty from consumers. The main criterion when shopping for customers remains acceptable price, although many residents of large cities plays an important role and speed of delivery. In 2013, the share of online purchases of Russians abroad increased by 16 %(primarily talking about clothes , shoes, gadgets and electronics in general ) , and the main reason for this increase can be termed as time high prices at local retailers. However, there is good news - thanks to the growth of cross-border purchases , slowly but surely, Russian consumers are getting used to paying by plastic card . Furthermore, statistics show that in the past year about 7 %of all purchases (meaning tangible goods ) via the Internet to make mobile devices. Thus, the main conclusion that can be drawn from the results of 2013 - consumers are becoming more daring and active, making purchases on the Internet. Currently, the development of online retail trade in Russia is hampered by a number of infrastructure problems. In particular, the old logistics system , poor development of postal services - need as quickly as possible to improve the postal service, adding to it a different functional - says CEO trading platform Molotok Roman Kuzmin. - In addition, to realize their full potential of online commerce and Russia lacks a well-developed financial system. Russians still prefer to pay for their purchases in cash , not trusting electronic payments - in this regard, many online retailers are allowed to pay for their purchases after delivery , despite the fact that there are many options for online payment . Yes, until today the overwhelming majority of sales are made in Moscow and St. Petersburg , but with the expansion of Internet access , regional sales online retailers will continue to grow and expand the range . "

Nevertheless , according to Roman Kuzmin interest in the Russian market of e-commerce are already showing major international online retailers . From the perspective of the potential can be expected that the results of 2014 the market will grow by 20-25%. While maintaining the pace of development is similar to the market in 2018 has an excellent chance to become one of the leaders in Russia .

The company plans Molotok next year - expanding product offerings by attracting new sellers , further development of such product categories as " Cars and Parts ", " Baby ", " Sports and tourism", " Health and Beauty ", " Products for home and garden " , as well as the integration of trading platforms with social networks and greater control over transactions using SMS- verification.

About the company:

Molotok - Russia's largest trading marketplace with 250 thousand unique visitors daily . That millions of products from tens of thousands of shops , companies and individual sellers. Molotok guarantees secure shopping and offers convenient services payment and delivery of goods to Russia , CIS and far abroad . More at http://molotok.ru

Contacts for Media

Daria Zemtsovsky

Press Office Molotok

Tel. : +7 9164253950

+7 (495) 695 1245

E-mail: dz@a-tak.ru