VIP Art Fair - Internet Art Fair

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SOCIAL NETWORK GALLERIES


Tatiana Markina about Internet-fair of contemporary art:

VIP Art Fairhttp://vipartfair.com/

22-30 January 2011


Modern Art Gallery reacted differently to the severe crisis and decline in demand for contemporary art. Some, like Larry Gagosian Gallery, spread its tentacles throughout the world (the gallery already has offices in 6 countries). Others, such as Brussels gallery Xavier Hufkens, calmly sitting in their seats, assuming that the cost of the room does not pay, and the rush around the world in an effort to captivate new customers, it is better to do it for its intended place of residence. Because that is the ability to clearly explain the seller to the buyer, what kind of painting and what he needs, solve the case. There are those who undertook the development of new concepts for capturing customers.

The possibilities of remote inspection of the picture markedly improved. On Web sites, many auction houses and galleries can already be considered textile surface almost under a microscope, turning it this way and that. Nevertheless, the vast majority of transactions are still done only after personal inspection of the work and conversations with the expert or the gallery owner. The main obstacle for the growth of remote sales of works of art - the desire of the buyer to enjoy the process. Play expert and myself incredulous grin. Express their views. Rush to be first. Bargain and hang out.

That's why Fair VIP Art Fair has earned a patent for a new way to trade in art. Site fairs, bringing together 140 galleries of contemporary art from around the world can not simply be considered works of art. There will be chat - chat exchange a few phrases with the duty expert galleries or to enroll in a private conversation on Skype with by the owner.

Perhaps the buyers of art with the experience of the bait does not bite - they have and always in your pocket with cell phone number or Larry James (James Cohan Gallery, New York - Singapore). But the private consultants and art dealers, comprises the collection for its customers, a virtual tour of the galleries around the world, perhaps, be convenient. The more so because the site allows you to be fair from the temporary collection of favorite pictures and show them to friends. VIP Art Fair is ready to get rid of the shameful torture and novice buyers feel free to ask stupid questions - here it is possible to independently select by artist name, subject, material or price.

Enter "oil on canvas" - and gets expressive abstraction American Mary Haylman (gallery Hauser & Wirth). "Alabaster" - a huge sculptural head Jaume Plensa, flattened as if you look at the film screen at the side. If you type "flowers" - Grinning faces pop up in the petals Takashi Murakami (Gallery Blum & Poe). And if "Louise Bourgeois" - will be an object with his eyes, made famous sculptor of the two umbrellas (gallery Hauser & Wirth). And the possibility of establishing a pricing framework can be useful to any member of the art market - once it becomes clear that how much.

http://www.kommersant.ru/pda/weekend.html?id=1566142