Neurologists: raising rates at the auction due to fear

[Vladimir]

http://top.rbc.ru/society/27/09/2008...html?permanent
At RBC amusing publication:

How do I find neurologists, offer a lot of money on auction sites (including on Internet auction site) makes its participants feel the fear of losers. It is reported by "Bi-bi-si" referring to the magazine Science.

In a study conducted in the UK, attended by 17 people who played the lottery or participated in the auction. And in fact, and in another case, people win money, but if the lottery was a matter of chance, the people at the auction was to make the biggest bet.

In the course of magnetic resonance imaging brain scans of people who participated in the auction, it turned out that those who seek to win the auction at any cost, more responsive to lose than to win.

Читать дальше... 

In another study conducted by scientists from the University of New York, three groups of people took part in the auction, but with different consequences for each group. Some were simply asked participants to place bets, the second promised to give a bonus of $ 15 dollars in case of winning, and the third threatened with deprivation of 15 dollar bonus in case of loss. In the end it turned out that those who are threatened with deprivation of $ 15, made the biggest bet.

These findings contradict the previously prevalent idea that the rate increase depends on the desire to win. According to Professor Nigel Niholson: "People hate to lose more than they love winning."

Researchers believe that this trend is much more common even for the Internet, but for normal sedentary auctions. However, they are confident that this study will help to understand the decision making process including the stock market.