Draft Beck's Canvas
Beck's Canvas project over 20 years. All this time the famous beer brand supports young artists, giving them the opportunity to express themselves in unusual canvas - beer etiquette.
The works of four artists, graduates of the British Royal College of Art, decorate the bottles from a collector's series of Beck's Canvas. Labels will be used in a TV campaign. Advertisement under the slogan «Different by choice» tells about ordinary, successful individuals. The last frame of each video - the pedestal with the inscription: "artists, who said" no "pictures". Representatives of the brand's claim that the advertisement - the starting point of a succession of discoveries, intriguing the audience, and collection bottles, which can be found in pubs throughout England, will become a logical continuation of the campaign.
«Head 6", Tom Pryce (Tom Price)
«Pintora», Breysgirdl Charlotte (Charlotte Bracegirdle)
«Let's stick together», Riitta Icon (Riitta Ikonen)
«Duckrabbit», Simon Cunningham (Simon Cunningham)
(popsop.ru)
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