. The contemporary art market, is not old according to Hughes, who states that, "It was created by the great liquidity of late-twentieth¬century wealth ...and has been, since 1960 one of the wonders of cultural engineering. The big project of the art market over the last 25 years has been to convince everyone that works of art, although they don't bear interest, offer such dramatic and consistent capital gains along with the intangible pleasures of ownership, that they are worth investing large sums of money in" (Hughes, 1990, p.396).
A confidence in art as a material and valuable object was created internationally. The mechanism of the creation of this confidence started, in Hughes' opinion, with "... a curious enterprise called the Times-Sotheby Art Indexes" (Hughes, 1990, p.396), which showed in an extremely generalized way growth of everything sold by Sotheby's was going up in price by 25 to 200 percent annually.
The media later supported this often unreliable and gap-filled information with a financial page in The Times, objectifying in the long run the idea of investing in art, making it realistic. The information on highest sales is readily shown, but it is hard to find out anything about unsuccessful sales, or paintings that were passed in.
Eschio odin vzgliad na formirovanie sovremennogo rynka. K sozaleniiu u menia net russkogo v computere, a to by pereviol.
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