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Старый 18.02.2010, 19:02 Язык оригинала: Русский       #50
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I think that the exhibition - is not an option. Nor, incidentally, and mediator. Sorry for the market terminology, but she most appropriate <!--~ a ~-->.
Views without thinking are:
1. What is the product? Of course, a luxury item and nothing else. And such a luxury item, the possession of which attracts not all, but only elected (and thus further reduces our market). Even very expensive works of art are much bigger market.
2. This product is unique: it is impossible to show on demand, to touch, see, etc. Actually, not even for sale goods, and the ability to create it - and it must also be borne in mind when searching for clients.
3. The market of luxury goods is limited and very specific, therefore, the representation of the goods where it can see anyone and everyone can (with appropriate training) triggered only where based activities have laid the word "luxury". A "show in principle" is useless.
4. What is a potential client? The man is very wealthy, not nouveau riche (with rare exceptions), the real intellectual, middle-aged, most likely, the person is not public, but if the public, it is likely to carefully prevent attempts to penetrate his privacy. Most likely, having a small permanent social circle, consisting of his own kind. For the portrait, you can add something else, but I think that the wizard will do it better me.
5. Hence without thinking looming market: a private collection and prestigious gift (maybe there is something, such as private yacht club for a very selected).
6. Very long term, dividing the date of the order and its execution.
7. Terms of masters is limited and known, and they do not come to people "from outside" - it is very important.
8. Here we need no intermediary services, and the recommendation of the Rights of the reference group (ie, without the attempt to be clever, a man from the number of people who believe that the customer trusts). Incidentally, in the form of a gift are all a little more freely (including because of the number of customers come first, women who know that kids of all ages love to play in the boats, and second, the affluent people, who ships not attracted to, but they can present them as a gift, and, thirdly, the mediators (in particular, those who bought the model for Putin)).

Yes, and I in this case entirely disagree with our distinguished colleague from Melbourne: it is obvious that this is the rare case when the master is not perceived as a craftsman.

All of the above, so to speak, lies on the surface, on to something to think and reflect, to have additional information that our dear master is, therefore, hope that my simple observations will be helpful to them, stumble on some productive ideas. Start any promotional way: understand yourself, what you sell, if possible just outline a potential buyer, but then I thought, where he caught and how precisely convey to him my proposal <!--~ a ~-->.



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