Цитата:
Сообщение от artcol
The way, in support of versions of the root cause of yield investment markets: monkey beat control  |
Zamechatel'no, poluchil udovol'stvie.
A eto dlia vas, dumaiu ponravitsia
Perevod ot Google translate
Imagine that your broker - or a friend who is always giving you advice Stock - called and told you that he came with a new investment strategy. Prices to income, level of debt, management, competition, the company is doing and how well he does this, all these considerations go out the window. The new strategy is this: invest in companies with names that are very easy to pronounce.
It probably will not hit you like a good idea. But if the latest study, to be believed, it could be just brilliant.
One of the hottest topics in psychology today is what is called "cognitive fluency." Cognitive fluency is simply a measure of how easy it is to think about something, and it turned out that people prefer things that are easy to think of those who are heavy. At first glance, it is more intuitive idea. But psychologists are just beginning to reveal a surprising degree, in which the fluency of the direction of our thinking, as well as in situations where we do not know it at work.
Psychologists have found, for example, that shares of companies with easy to pronounce names do indeed significantly superior to those who are difficult to pronounce names.