This is one example showing how the Internet is changing the world and ways of doing business, and demonstrates the behavior of modern markets.
Arithmetic of the project is simple:
1) you create an object, idea, which laid down certain principles
2) issuance of its market and make it OL
3) depending on the originality of your idea information quickly on their own (automated) is distributed over the network and learn about it, millions
3) someone from these millions of your idea seems interesting, and he gets credit card
4) price and appointed uplochena, the transaction is accomplished
5) but it's not all: the object itself exposes itself up for sale and nothing you can do about it
6) Do you tolerate this, knowing that you can capitalize on this: Your job was simply to ensure that the larger symbolic value of the object
7) after the successful passage of a sufficient count of transactions symbolic (and money) value grows to giant size of the object can not dismiss the large institutions and have to somehow respond
8) the author gets the PR and reputation, to nd easily draws in the money
Andy Warhol: "In the future everyone will visit the world-famous for 15 minutes."
The rest - the nuances ...
Here too is interesting:
Secrets Guglonomiki