I think this is also a placebo effect, people hear that someone is voshvalivaet Rothko, and do not understand why they start to admire. It seems to me unlikely person versed in the art, will buy Rothko. This is a lot of rich people who are not up to art, they do not have time to understand it, they hear here and there that have a Rothko is prestigious, status. Therefore, buy it for such fabulous money ... Yes, we can say that the idea of energy, but in a multimillion art, excuse me for my opinion, not pulls. but then look Contemprorary Art Sotheby's May 14, and you'll see that in comparison with the giant Rothko's artistic thought. For example, Donald Judd, who can explain why some red stuff is worth 5-7 million dollars, and the white 1,5-2 million?
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