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Сообщение от Konstantin
specifies the number of free versions of the thumbnail, for example 10,
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Konstantin noted all the most important thing!
Only one remark: 10 free sketches - this is unacceptable lot. I will not go into details an explanation (on this subject can be a workshop to make
), but if briefly, that this is a very corrupt and the customer not only saves in his eyes, the artist's skills, but most overriding , -
a customer comes to the conclusion that the artist is not enough seriously to order . Hence - distrust of the artist, whims, prodding and even the mass of unpleasant moments.
Maximum - 3 sketch:
good-quality, fundamentally different, very well thought . Be prepared to answer the questions - "why," and why ", and it is responsible, reasoned, serious, confident. The more the customer will feel that you have worked hard over his order that each object is in place does not excuse me, from the bulldozer, but wisely, the less the whims and ultimately better results. Very useful in some minor details to consult with the customer.
Then the basis is the only one of them and begin improvements. Then everything exactly as said Constantine.
Find out in conversation preference of who will make a decision, it will not be distributed
mysyu on the tree . And: in the stages of the first sketches do not hesitate to ask questions about what you have to, so to speak, to advertise. It is absolutely necessary and it is important from the outset to negotiate with the customer that he gave you time to familiarize themselves with the subject. That is, first he has to tell you all about the "subject". If this shop, pay attention primarily to the merits of their product, on how retailers are dressed, how they communicate. Very good to ask the customer to describe, say, 10 nouns and adjectives (the minimum possible, but no longer is) the image of his store or his product more accurately. This is help you. Yes, and more: Check that, according to the customer, for it is absolutely not acceptable in a future draft. Sometimes, for example, is that it categorically rejects any color, etc., but if, from your point of view, this color is absolutely necessary, then the reserves of iron arguments.
In short, there's a huge advertising its own kitchen, but I got carried away, sorry ...
And, if I may, one more practical advice. Advertising - this is a case in which each ground squirrel - Agronomist! That is, each head (the smaller, more confident) believes that no one but himself, does not understand exactly how to do.
So - tip: do not forget that customer to you no one on the lasso did not lead,
he chose you , he evaluated your work, he decided to conclude a contract with you and pay you a fee. In cases of dispute, try to induce him to make and it is about all that he remembered and respected their own decisions.