first took up the vanguard of the twenties. On the secondary market threw nemerenoe quantity of product, produce it in piles. I witnessed how the director of Bochum Museum sent a fax to the reproduction of paintings by Malevich. Director responded: where is the signature on the painting? The following fax arrived already signed.
The famous collection of Russian avant-garde gathered Khardzhiev, was secretly taken away from Moscow, is legal in the West through the efforts of stakeholders, while on the route has increased several times - it is difficult to draw additional boxes? Well-known experts in the vanguard earned attribution fakes - it gave a steady income. The homemade vanguard laundered through museum exhibitions and auctions - and the number of intermediaries in the transaction chain, not inferior to those involved in the sales of petroleum products.
But the real flowering of the art market is connected with the constant production of cheap energy - the so-called second avant-garde, a symbol of freedom of triumphant democracy. Andy Warhol's statement "In the future everyone will have fifteen minutes of fame" was a guide to production and marketing. In essence, the strategy of the contemporary art market repeats the financial strategy: replacing the gold standard for the paper equivalent. In the name of moving forward should be to print a lot of notes without security, will still make progress tomorrow to print new ones.
Outdated institutions (Ministry of Culture, Union of Artists) were reasonably replaced "schools curators" - collections of those who initiated the artistic process. Just as miners fence pegs mine site, curators identified land of pristine nature - the factory's future stars. Cancel a previous history of the arts, forget dismal landscape and portrait painters were so easily that the phrase "union of artists" get up the ghost barrack society. But we are now building a society of freedom and progress! But progress can only serve the current art, is not it? It should start from scratch - with only fragile souls, not encumbered knowledge of art history, you can take a step forward. Thus arose the project "modern art, standards-compliant art market of the developed capitalist countries.
However, in less than ten years, as the latter-day officials are exactly reproduced the algorithms of Soviet power: the logged in boards and commissions, have become friends, the mayor and bankers, overgrown with ties to the government. Now do not bother anyone that the government opens a sculptor Tsereteli Museum of Modern Art. What may be a contradiction? And do both - the actual art.
As the Democratic civilization is postulated that in art there is progress, but progress is self-expression, there was a direct sense to recruit young work force - but the old masters of production should not be forgotten. In the end, self-expression all the same.
Not long before Picasso's death, published a letter that does not like to quote, but when mentioned, give out as a joke genius. He wrote: "The real artists are Giotto and Rembrandt, I'm just a clown, who understood his time." Picasso rather bitterly described the postwar generation - the boys who love the brand new cars and sport, why such art? The phenomenon of art market has been reduced to a permanent entertainment - and this must meet. Anyone will be able to put on airs, will remain afloat, "others will not be recognized as artists." The letter caused a lot of noise: the author - a very famous artist (though a few Delayed toward new American counterparts, while fashion just moved to the States). Well-known critic said the artist open letter "by Picasso, you're laughing at us!". The critic tried to prove the artist, that art is invulnerable: "Excuse me, art is immortal! And your doves, your harlequins, your lovers? ". Picasso died, a dispute remains unresolved. Accommo artist a little longer and bear to watch a show alliance with the Hermitage Guggenheim Museum in Las Vegas, he would have found an answer ...."
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