Without the genius of the PR will not help. Naked PR blown off in a few years, and Rothko grows and grows. Simply there are more people who understand it. Recently watched an interesting investigation into the heritage of Rothko. He bequeathed his works to the Fund, which has entrusted to dispose of three of his friends (as he believed). In the end, after the death of his assigned work and as a result of a simple scheme of their cheaply bought Marlborough Gallery - himself famous Lloyd. Per cap crumbs. An example is given when bought now for 12 thousand, and almost immediately sold more than 200 thousand. In general was quite damaging scheme. But then another 19 letnayaya Rothko's daughter filed a lawsuit. It lasted for several years. Marlborough was found guilty, imposed a multimillion-dollar fine, ordered the return unsold paintings. Interesting story, you will need to dig at leisure.
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