Here is drawn is not a church bell, and podduzhny bell: "troika rides, triple jumps ...". Made in a factory in the village of Yegor Spiridonov Purih the Nizhny Novgorod region (the end of XIX century). See, for example,
http://dvaveka.ru/index.php?productID=230
So it still shows, most likely, a tavern, where the drivers' grief poured vodka.