Konstantin,
I started Igor 1.5 years ago, being fascinated his works. Promokampaniyu spend on terms exclusive and fully bought out his 25-year archive (ironically, the artist was absolutely no demand, except for a few random purchases serious - in terms of understanding of art - people). Moreover, these people tried to amateur and unselfishly promotirovat Igor (even arranged the exhibition in Moscow), but - with a zero result. I believe - because of the absence of pattern promotions.
We took up this systematic and attaching a 20-year-old advertising experience (sounds cynical, but the promotion of art technology in many respects similar to the promotion of durable goods
) and advertising and production capabilities (printing, media).
Relative value. Today, his watercolors - from 10 thousand oil - from 25 thousand rubles. And to a very serious amounts. The high price - part promoplana. We simply do not sell than to sell cheaply.
His "raznorukost" - then show a completely different Igor - and the plus and minus. On the one hand - spray advertising budget. On the other - the buyers are on the second, third, etc. circle. And most importantly - very very interesting to me that he had come up. Absolutely neugadyvaemo ...
Now I say that before meeting with Igor was going to throw advertising, because as tired. And here - just my personal renaissance as a promoter