I am not an expert in painting, so the quality does not undertake to discuss. And why? For sales is more important than quality, and compliance needs of consumers.
In this case, you should start with the search target customer group for which the given dignity (glaze, canvases, paints) are of paramount importance and to gain their attention and location. Start with a search of analogues, with similar quality, analyze prices, where and to whom sold. Find out how these analogues in demand, if so, to analyze their shortcomings and skorektiruyte them, and then try to grab customers.
This is the shortest path - the substitution. All others require significantly more time and money.
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