I would like to note that the article Groys, of course, produces a more complete experience than paper Kuspit. It is much more intelligently written. But I absolutely agree with LCR is that "things themselves sometimes the author is not interested - it seems that he simply did not see." For example, he wrote:
«Consequently, in such individual works of art valued not for their popularity in the free market, but on the contrary, their content is closed, inaccessible," difficulty ". It is the failure of the free market, accessible to the general public, in this case leads to the recognition and appreciation at a closed market for the initiated. If artwork is too well received in the free market, its price in the market for connoisseurs falls. Success in one market leads to failure in another market - and vice versa. And this means that the single market does not exist ».
Strangely enough, that such a man as Groys not know (or do not want to know) that the way out, which it seems hopeless, the art market found: the price pyramid. Its with great success using the infamous Hurst, do not be a night to remember. You have no money for canvas up to 1 million (premium segment), buy a brand name "Damien X." for 500 bucks a piece from the wall of the cafe "Pharmacy" (which he created and, incidentally, stock which sold like hot cakes) - here's a low-segment. AX popular among teens (general public) who go on his show, and among the oligarchs ( "on"), which also go to them. There are sales and medium-segment. Good marketers have made sure that in our time every death could have a piece of the great (in quotes, or without them) brand. Price pyramid using almost all the great luxury-brands. It is noteworthy that the demand is observed in all segments. The principle works like this: you do not have much money to buy a lot of work much of the author (brand), the author makes so that you have had the opportunity to buy something much cheaper, what is involved to a great author (brand). Not the least role in this reception is extension line. The law of marketing: the greater range of goods (services) do you suggest, the higher your earnings. Therefore, (including) in the gallery already mentioned at the forum Gapchinskoy sold beauticians. So comrade. Groys can sleep peacefully: rumors that the single market does not exist, somewhat exaggerated. Although the fact that he speaks about national allegiances, is difficult to argue with him: the Chinese are unlikely to buy Aivazovsky (even though Europeans and Americans have already started to buy "Chinese"). Aivazovsky - a regional brand. But there are also global, to whom "national clause" not applicable.
Regarding the fact that:
"When an artist and critic now do this or that aesthetic choice, then at the same time they choose a market in which this choice can have economic opportunities".
There was no market "canned" animals, as long as long as Hearst did not begin to do them.
Innovation is precisely in the output of new, unusual, unexpected sphere /plane. I do not think that when Hirst made his first shark, he is calculating, who will be able to sell it (if she thought for sure this might seem absurd even to him). Rather, he simply was interesting to see what happens.
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