Цитата:
Сообщение от gans
Of course the discussion Gapchinskoy not for this forum, and the art she has a very mediocre attitude. But to say that it is not worth the money "is absurd. Gapchinskaya is a brand, and brand the system works today the whole world, and it is possible that for it will pay much more.
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After these messages I would like to clarify.
-And what is it
brand, branding and others overseas abstruse used here, makes it possible for a opuses Gapchinskoy, instead of ordinary Russian or Ukrainian definitions?
-Branding - this is the aerobatics marketing, advertising, PR. Possession of a brand - the victorious result of the company's history, the fate of its founders and managers, skilled talent brand-makers, as if they did not call. Not every name of the company may be called a brand, not everyone is destined to become such, not everyone is given to keep the level of the brand.
-Brand - the name (title) of the object market (companies, products, services, ideas, personality, etc.), features which are universally known and deeply rooted in the mass consciousness. In addition, the brand has a positive sign for a large group of people.
The presence of the brand means that even with approximately equal consumer and other properties of the goods will purchase more.
If
Gapchinskaya - brand ??????