Humanity from the perspective of a marketer is divided into four basic categories:
1. Rich goon.
2. Impecunious goon.
3. Rich non-goon.
4. Impecunious non-goon.
Images E. Gapchinskoy - classic example of a product for the category number 1. In terms of positioning it - is a model of Damien Hirst, but the product does not demonize and shit, bloody, and arts and crafts and caramel. In both
