[bykinist]

The main thing it does not make a rule , and as an exception - maybe not a bad marketing /PR move for the belt , as a public institution trying to increase its target audience. It is difficult to argue with the fact that this exhibition will attract a new contingent of visitors ( including youth) through the famous Hollywood actor . In this case, the result justifies the means . It is possible that the event is beneficial from a financial point of view, and can serve as a stimulus to attract corporate sponsorship for the museum.