the buyer
It makes sense to look at the situation through the eyes of the buyer. What could motivate him to buy at auction? I think, the following:
1. Range of strong names. The auction is organized for buyers work qualification, cuts off the junk, and saves them time.
2. Starting prices well below market. This gives a theoretical chance to buy cheaper than in the gallery.
3. Status name auction house with a history, with a reputation. The thing to hit the base with a mark of status of the place of sale. How to ensure that? From scratch - no way. Need franchise, "Umbrella."
4. Comfortable environment. It's nice when you have people around you know. Auction - it is not Exchange, and a place of communication, after all. Plus requires perfect maintenance.
5. Convenient geographic location and right time. Parking.
6. The ability to present different auction price ranges. Including very affordable. That is, people who buy in the range of up to 15,000 rubles, too, must not feel strange at the feast of life.
7. Name and reputation of the owner of auction.
But even with all the ideal conditions of the auction should be prepared that the first and second auction will be a failure. It is important that your hands are not dropped. So life is built.
P.S. I am aware of new auction initiatives basic "plugging" occurred exactly in phase collection of works.
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