Experts:
splurging - the best way to survive the crisis
http://style.rbc.ru/fashion/2009/02/09/80272.shtml
While fashion brands around the world celebrate the fall in sales, experts say that Shopaholic save if not the world, at least the luxury-industry. Contrary to the basic logic of the real fashion victims in the hard times do not reduce the amount of their spending, and sometimes even increase them.
Of course, this is not a case of complete bankruptcy: when even the soup becomes watery, everyone will think first about their daily bread. But had time to drop any amount for a rainy day, now feel like in a fairy tale.
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Numerous sales and shares sold in boutiques, as well as the pessimistic forecasts of economists that "more is worse" stimulate the most ardent of buyers in the major spending.
The first reason - discounts. Tempting price tags of less promise unprecedented profits, and the sellers insist that the sale is about to end. The reason for the second and most important - the fear Shopaholic before that will end any money or belongings. "You have to buy a rainy day!" - Decides the victim of the crisis period and acquires sable fur coat from a discount of 50%. When else is urvesh?
Comment on the reasonableness and adequacy of such actions agreed to doctor-therapist, RAMS Academician Alexander Tessler: "The desire to invest in times of crisis is characteristic of any reasonable man, not only for the Shopaholic. In my memory, not one or two of financial crisis, and I can say that it is best to carry the people living in their own pleasure. The most optimal - it is to live day to day, as the constant anxiety about the future can indeed lead to various nervous disorders. "
According to doctors, the aggravation shopogolizma in times of crisis is not surprising. "Confessions of a Shopaholic goes to the store, the player - in the gym, removes stress differently. As shown by recent history, Zatar tinned meat and salt - is not an option, so people try to invest in something more substantial, and at the same time to have fun. In the words of Ernest Hemingway, daiquiri, which is prepared now, should be drunk now, "- he says.
By the way, the first Shopaholic, have declared the realization of its own anti-crisis program, recently began Tusovshchitsa Paris Hilton. The girl promised to support the manufacturers of fashion goods and start "saving the world" is very pleasant for her way - active shopping.