Thank you, nice materyalchik.
But then, society was different then.
Such restrictions appear, primarily as the protection of society from the aggressive advertising. Recall, for example, marvelous advertising vodkas in the early 90's. Nicely done on all TV channels and on all the streets, newspapers. Then followed her ban. After vodka - beer kings went to White Castle. As a result - a sharp increase in beer alkogolizma among young women. Investigation - the ban. Mass camouflage spirits in advertising under the umbrella brand. Investigation - a direct prohibition of such advertising. Under the new law on advertising beer is allowed to advertise, albeit with restrictions, but after 22.00 on the TV. Now again there is talk of a ban.