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Сообщение от Tana
[B]
Yes, that's still not quite understood this phrase on the Guggenheim Museum:
"The specificity of this museum - a very ambitious policy of acquisitions (the sale of classic works in order to purchase works of modern art), as well as brand sales ." (Especially in the sale of stamps is that, like McDonald's?)
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Well, in general, yes, McDonald's
Guggenheim sell your name, skill and concept of the museum, and then developed more or less a joint strategy, and the Guggenheim receives royalties.
The first took place in the Guggenheim Bilbao in Spain, remarkably beautiful building (designed by Frank Gerry).
There Guggenheim Berlin and the Peggy Guggenheim museum in Venice, together with the Hermitage Museum in Las Vegas (but it was closed) and in 2011 plans to open a museum in Abu Dhabi - as the draft Gerry.
I forgot to mention sales: museums usually buy, but never sold. Isolated cases of sale of museum pieces from his collection are widely discussed, for example, about 15 years ago orndonskaya National Gallery has decided to sell some items, to be able to buy a unique Greek Cilicia. This required the consent of Parliament and all other procedures, I do not remember. A Guggenheim sells works from their collections on a regular basis - this is justified by the fact that the museum is devoted to contemporary art.