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It should be noted that in the late XIX - early XX centuries confectionery market of the Russian Empire, was under a high-lift, literally thrived. "Candy" (until 1917, according to the old orthography, known as candy) and a variety of other confections used in the population enormously popular. In Moscow alone there were dozens of large and smaller confectionery companies. And how many of them were in St. Petersburg, Kiev, Kharkov, Nizhniy Novgorod, Yekaterinburg, Odessa and other cities of the vast empire, and it is difficult to count. Many of the Russian confectionery, as well as the names of confectionery, were well known and highly regarded in many countries in Europe and Asia.
Unfortunately, the crossed out after the October Revolution in 1917 of our history, the names of Russian confectioners have been unjustly forgotten for more than 70 years. They survived only by collectors - in packages at the time - boxes of candy wrappers from chocolate wrappers and ...
We began to remember the names of Russian confectioners - the owners of many confectioneries - only in 90s of last century, thanks to the efforts of collectors. It turned out that almost all the major confectionery plants of the USSR have been created in the XIX century. The best known among them - Moscow: "Red October" (formerly Einem), "Babaev" (formerly known as apricots), "Rot Front" (the former wife of county), "Bolshevik" (formerly known as Sioux), etc.
Some packaging for confectionery products, made in Russia and then in the USSR, were exhibited in the sections of the Museum of the package, which was located from 1999 to 2010. in the building of the Museum, in downtown Moscow. With the success demonstrated their employees log on industrial exhibitions in Moscow, Milan (Italy) and in Leipzig (Germany). They have always attracted huge, just a nostalgic interest in all visitors, but first and foremost, of course, from a professional point of view of interested entrepreneurs, marketers and designers.
Candy wrappers (as in Russia, traditionally referred to as wrappers for candy), made more than 100 years ago today - the real works of applied art. On the creation of numerous stories in Russia, in particular, worked such famous artists, advertising art masters like I. Bilibin, M. Wrobel, A. Apsit, A. Belsky, A. Gaponov, M. Kolesnikov, and many others.
Many packaging - wrappers (wrappers), cartons made out, especially small confectionery business, made out and a little known or even completely unknown artists. Unfortunately, the authorship of both today it is difficult to establish, but in most cases even impossible. However, this is not how much will diminish their historical value, both tangible document that can tell you about the many events taking place in our country in the late XIX - early XX centuries.
Decoration wrappers for candy, as well as many other types of packaging at the time, followed the general character of the development of art. In particular, the style is modern, well captured the many fields of art, and not passed by wrappers. They began to decorate the characteristic Art Nouveau stylized floral pattern, feminine images, original landscapes, etc. Incidentally, the design of packaging for confectionery Russian businessmen ordered even the "father" of modern style, the Czech artist Alphonse Fly, who visited Russia.
In parallel with modernity, when you make candy wrappers, however, as other types of confectionery packaging, artists and widely used "Russian" or so-called "ropetovsky" style, by the name of architect I. Petrov (pseudonym Ropet). At that time, candy wrappers can be seen Russian beauties, the heroes of Russian history, the famous Russian writers and poets, fairy-tale characters, scenes from the life of Russian people. Especially popular are historical themes.
In 1912, the counters of Moscow, St. Petersburg, Kiev shops flooded confectionery in the package, which otmechalos100 anniversary of the victory over the French in the War of 1812. And in the next, 1913, many Russian confectioners, like the whole country, celebrated the 300th anniversary of the Romanov dynasty (these themes, in particular, are on display).
It should be noted that the Russian confectionery in the early twentieth century, famous in many countries in Europe and Asia. Moreover, foreign consumers attracted not only by their fine flavor, but also beautifully designed packaging, elegant, and in many ways a unique style ("a la Rus') Russian candy wrappers!
As in Russia in the early twentieth century, many Russian businessmen are constantly communicating with their foreign counterparts and, moreover, in our country worked bakers from Germany, France and other European countries, it was fashionable to name confectionery products to give the French language.
The value of wrappers was not confined to the fact that they gave the name of the candy and is the name (and hence the firm) of the manufacturer. Now you can use them, on the one hand, as a powerful means of advertising, on the other - as a powerful mass medium, is replaced in those days the radio, television, and sometimes magazines.