Eugene,
In my view, Kantor, of course. And a hundred years ago this would have been originally. But now - alas, no. The average hypermarket - more than 50 000 products. More than just words in a dictionary the average housewife. Successful selling - yes, even just a stop on the product view - no promo unrealistic.
Forgive the cynicism, but in painting, literature, ... ..., - the same way. Brendbilding an integral part of any market in which the total supply more demand. Especially when the material cost - nothing compared with the image of things and its owner.
I'll apply it in practice, however, with two very important limitations: 1) promotiruemy "product" should I really liked, and 2) the buyer can never deceive. Here, perhaps, that's all.
Yes, I really like your forum very useful, correct, and even some soul-warm, so my "thank you" sincere.
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